TrackProject.ie - partnership.pdf

TrackProject.ie

TrackProject.ieIreland’s new international track

cycling team for 2017

TrackProject.ie [email protected]

http://trackproject.ie


TrackProject.ie

OverviewTrackProject.ie is a new Irish international track cycling team that is due to launch at the

beginning of 2017. The team has been founded in order to give its riders the best possible chance of winning Ireland’s first ever Olympic track medal at the 2020 Olympics

Games in Tokyo.The purpose of this document is for the team to find financial partners and for us to show

the benefits of you being a part of this innovative project.Everybody already involved is extremely motivated and excited about the potential this

team has and after reading this document we hope you will be too.

Although the team is made up of all Irish riders it is going to be based in Mallorca, Spain. This gives the team access to the velodrome in Palma but also the perfect roads and

conditions for training on the road. We will be racing a mix of track and road through the Spring and Summer but then our focus through the Winter will be on the track.

We have a worldwide racing calendar for 2017 which includes a good combination of world class track races and also the biggest races in Ireland.


Our calendarAs stated above our racing calendar is global and this is quite unique for a smaller team like ours.

Below is brief run through of the races and countries we are expecting to be competing in.

January

February

March

April

May

June

July

August

September

October

November

December

Bremen Six Day (Germany) Rotterdam Six Day (Holland)

Cali UCI World Cup (Colombia) LA UCI World Cup (USA)

Six Day Finale (Mallorca) Athens GP (Greece)

UCI Track World Championships (Hong Kong)

GP Czech (Czech Republic) 4 BahnenTournee (Germany) Ras (Ireland)

T-Town (USA) National Road Championships (Ireland) Beaumont (UK)

Dublin International (Ireland) Six Day Fiorenzuola (Italy)

Suir Valley (Ireland) Kermesses (Belgium) National Criterium (Ireland)

Barcelona GP (Spain) Aigle 3 jours (Switzerland) Revolution (UK)

Revolution (UK) European Championships (TBC) London Six Day (UK)

Vienna GP (Austria) Aigle GP (Switzerland) UCI World Cup (TBC)

Grenchen Challenge (Switzerland) Six Day Amsterdam (Holland)



The teamThe team is made up with 4 of Ireland’s best current international track riders. Every rider

has shown they are capable of competing at a world class level and that they have the potential to win Olympic medals.

Felix English11/10/1992

National Criterium Champion 20125th European Track Championships 2016

4th UCI Track World Cup 2016

TrackProject.ie

Marc Potts10/10/1991

Shay Elliot Memorial Winner12th European Track Championships 2016

4th Portugal UCI GP Madison

Fintan Ryan24/09/1996

National Omnium Champion 20168th European Championships 2016

National Junior Road Race Champion 2013


Eoin Mullen06/08/1993

National Track Sprint Champion 20163rd European U23 Championships

National Team Sprint Champion 2016

TrackProject.ie

Partnership opportunities One of the key outcomes of partnering with a sports team is the partners brand visibility. This is something we’ve worked hard on to ensure we maximise the large potential this

project has for brand exposure.

Website - www.trackproject.ieOur team website will have a dedicated page to our partners which will include a direct link to our partners website and contact details if desired. The website will also be used to keep our followers up to date on our; races, travel, training and day to day lives of the

riders. Due to this we expect to have a large number of views on the website.

Social media - Instagram, Twitter & FacebookMuch like the website the team social media accounts will be used to keep our followers up to date. We will have dedicated social media accounts for the team and also continue with our

individual rider accounts. We currently have an accumulated 18,000+ followers between our 4 riders across all social media accounts and expect this to grow with the launch of the team.

ClothingEach partner will be given the opportunity to have their logo and/or brand name on the team kit.

Placement and size will be open to discussion with each partner. The team will be racing worldwide and will have multiple races on international and national TV which brings huge

visibility to each brand on our kit. There will also be magazine, newspaper and internet coverage which will again, bring huge visibility to each of our partners.


Trips and meetingsWe will also be open to our partners and their clients coming to some of our races and/or out to our training base in Mallorca. This way you will be able to see first hand how the team operates,

be involved with the teams training and see how we are able perform at a world class level.

mailto:[email protected]


TrackProject.ie

Partnership tiers

Naturally, our main aim to reach our total budget so we can ensure this team is as successful as possible. However, we appreciate that not everybody has the means to be a part of a full

partnership programme. We are offering partnership on specific types of individual brand exposure ranging from €250 to €4000 but then alternatively also offering 3 tiers of partnership programme for those wishing to

invest more but also in turn receive more benefits.We hope this system will give the opportunities for everyone who wants to see this team be a

success to be involved and also play a part in hopefully making Irish sporting history with our first Olympic medal on the track.

Partnership tier programme

Number available Cost

Social media N/A €250

Website N/A €500

Videos N/A €500

Logo on jersey 12 €3000

Large logo on jersey and shorts 6 €4000

Logo on casual clothing 6 €2000

Training trip 4 €2000

Race trip 4 €2000

PR day 4 €2500

Social media - multiple mentions on the team social media accounts (Facebook, Twitter and Instagram) throughout the season.Website - your logo on the team website page dedicated to our partners, which will include a direct link to your website and contact details if desired.Videos - mentions and logos used in our monthly team videos - shot by professional film makers.Logo on jersey - your logo/brand on the front or back of the team jersey.Large logo on kit - your logo/brand in the most visible part of the team jersey and shorts.Logo on casual clothing - your logo/brand on the teams casual clothing which will be worn at all races and public events.Training trip - the opportunity for you (with or without friends/clients) to come out to Mallorca, ride with the team and see how we prepare for races.Race trip - the opportunity for you to come (with or without friends/clients) with us to one of our races in Ireland or internationally. You will be with the team and will experience what a full race day is like.PR day - the opportunity for the team to come to your place of work for a PR day. This could include; photos, videos, Q&A sessions or meeting clients.




Partnership tier #1

Cost

Social media €250

Website €500

Videos €500

Logo on jersey €3000

Total €4250

Discount -€750

Sponsorship tier cost €3500

Partnership tier #2

Cost

Social media €250

Website €500

Videos €500

Large logo on jersey and shorts €4000

Logo on casual clothing €2000

Total €7250

Discount -€1750


TrackProject.ie


Partnership tier #3

Cost

Social media €250

Website €500

Videos €500

Large logo on jersey and shorts €4000

Logo on casual clothing €2000

Training trip or race trip €2000

PR day €2500

Total €11,750

Discount -€3250



TrackProject.ie

TrackProject.ie


ConclusionWe really believe this team has a huge amount of potential and with the right financial backing we think we can become one of the best track teams in the world. We are looking to go to every race we ride to win and in turn with help from our partners be completely self dependant on our long

term goal of qualifying and winning medals at the next Olympics.

Although this may not be the most conventional way of gaining publicity for a brand, we believe that working closely with our partners throughout the year, regular posts on our various online platforms, our work with professional film makers and the exposure we will gather through the

national and international media we can bring a lot of positive brand recognition.

After reading this I hope you are excited as we are.

ThanksTrackProject.ie

[email protected]







TrackProject.ie - partnership.pdf

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Transcript of TrackProject.ie - partnership.pdf