Tracking the Effectiveness of Your Social Media Marketing
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Tracking the Effectiveness of Your Social Media Marketing Efforts Eric Hodgson :: August 9, 2011
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Transcript of Tracking the Effectiveness of Your Social Media Marketing
Tracking the Effectiveness of Your Social Media
Marketing Efforts
Eric Hodgson :: August 9, 2011
About Me
Find this presentation:
http://slideshare.net/ehodgso
Let’s take a poll
• Where do you currently stand on tracking your social media efforts?
a) We know when, where, how, and whob) We have a strategy, but are looking for
the correct toolsc) We track a few things, but have no idea
what we’re doing overalld) Our toe is in the water. Tracking is our
next step
Social Strategy
Online Strategy
.edu
social
Social Landscape
Social Media Stages
Awareness Engagement Connection
Tracking
Twitter Tracking
Social Media Stages
Awareness Engagement Connection
What about the conversations you’re
missing?
Monitoring
Web and Blogs
Twitter and Foursquare
TweetDeck
Addict-o-matic
Summary
• Set your social strategy
• Track your accounts
• Monitor for connections
Thank you for your participation!
Questions?
Eric HodgsonUniversity of Iowa [email protected]@ehodgso
Thank you for your participation!
