Tracking Press Adverts - the smart way

11
Off-the-page-to-web tracking solution Sunday, March 1, 2009

Transcript of Tracking Press Adverts - the smart way

Page 1: Tracking Press Adverts - the smart way

Off-the-page-to-webtracking solution

Sunday, March 1, 2009

Page 2: Tracking Press Adverts - the smart way

Blemish Complex - case studyBANISHBREAKOUTSIN 30 DAYS...GUARANTEEDOR YOURMONEY BACK!

BLEMISH FREE

You can buy Blemish Complex at these fi ne chemists – LONDON CENTRAL: Niemans Pharmacy 509 London Central Market EC1A 9AL •The Garden Pharmacy 119 Long Acre WC2E 9PA •Devonshire Pharmacy 215 Edgware Road W2 1E •Kings Pharmacy 104 Edgware W2 2EA •Pharmacentre 149 Edgware Road W2 LONDON EAST: Medina Pharmacy 229 Plashet Road E13 •Britannia Pharmacy Unit 9 Asda Centre E14 •Stratford Pharmacy 54 The Mall E15 •Gregory Oliver Pharmacy 133 George Lane E18 •Parnell Chemist 625/627 Roman Road E3 •Sai Pharmacy 150-152 High Street E6 •Clockwork Pharmacy 398-400 Made Street E8 •Clarks Health Care 68 Broadway Market E8 LONDON NORTH: Dermacia Pharmacy 260 Upper Street N1 •Warwick Pharmacy 48-50 Bounds Green Road N11 •K. Waterhouse Ltd 88 Crown Lane N14 •Safedale (London) 100 Church Street N16 •Caledonian Pharmacy 486a Caledonian Road N7 •Skots Chemist 139 Victoria Road N9 LONDON NORTH WEST: JP Pharmacy 139 Camden High Street NW1 •Catto Ltd 79 High Street NW10 •Warman-Freed Pharmacy 45 Golders Green Road NW11 •Unicare Pharmacy and Healthfoods 16-18 Station Parade NW2 •Ritz Pharmacy 43 Heath Street NW3 •Zaxgate Chemist 14-15 Sentinel Square NW4 •Central Pharmacy 225 West End Lane NW6 •Hypechem Pharmacy 34 Salisbury Road NW6 •St Johns Wood Pharmacy 142 St Johns Wood High Street NW8 LONDON SOUTH EAST: Kirsons Chemist 506 New Cross Road SE14 •Surdock Chemists 162-164 Lower Road SE16 LONDON SOUTH WEST: Healthchem Pharmacy 4-5 Station Parade SW12 •Nettles Pharmacy 18 Upper Tooting Road SW17 •Pearl Chemist 134-136 Mitchum Road SW17 •Elys Dept Store (ABC Pharmacy) 16 St George’s Road SW19 •Gees Chemist 27/29 Warwick Way SW1V •I.T. Lloyd Pharmacy 255 Kings Road SW3 •Pearl Pharmacy 31 Clapham High Street SW4 •ABC Pharmacy 117-121 Wandsworth Bridge Road SW6 •Fulham Pharmacy 608 Fulham Road SW6 •Stickland Pharmacy No. 6, The Arcade SW7 •Harley’s Pharmacy 35/37 Old Brompton Road SW7 LONDON WEST ABC Pharmacy 196-198 Portobello Road W11 •Calder Chemist 55/57 Nottinghill Gate W11 •Sherlock Holmes Chemist 82A Baker Street W14 •Bowling Health and Beauty 7 Wardour Street W1D •Zest Pharmacy 18 Broadwick Street W1F •Seymour Pharmacy 56 Crawford Street W1H •Bliss Pharmacy 5-6 Marble Arch W1H •Audley Pharmacy 36 South Audley Street W1K •John Bell and Croydon 50-54 Wigmore Street W1U •Shiv Pharmacy 70 Great Titchfi eld Street W1W •Pharmacentre 149 Edgware Road W2 •Nashi Pharmacy 55 Westbourne Grove W2 •Pestle and Mortar 213 Kensington High Street W8 •Remedy’s Pharmacy 1 Clifton Road W9 ESSEX Britannia Pharmacy 21-23 Horns Road Ilford IG9 •Brook House Pharmacy 20 Brook Parade Chigwell IG7 •Safedale 26 Queens Road Buckhurst Hill IG9 •Asset Chemist 128 Dock Road Tilbury RM18 •Safedale Rush Green Road Romford RM7 •Waller Pharmacy 279 Heathway Dagenham RM9 •Theydon Bois Pharmacy 10 Forest Drive Theydon Bois CM16 HERTS Fields Pharmacy 85-89 Shenley Road Borehamwood WD6 MIDDX Carters Chemist 24 Bridge Street Pinner HA5 •Sharmans Pharmacy 3-4 Clive Parade Northwood HA6 •Burnt Oak Pharmacy 71-73 Burnt Oak Broadway Edgware HA8 •Derek Clarke Chemist 85 Station Road Edgware HA8

Blemish Complex is the No.1 spot treatment in the US. It has been ‘dermatologist developed’ and has cleared the spots, zits and pimples of thousands of men and women in the UK. Now they have the clear, fresh, healthy skin they’ve always dreamt of - now it’s your turn.

If you are a teenager suffering the chronic embarassment of aggressive breakouts, or a blemish-ridden hormonal thirty-something, then you need Blemish Complex. We have heard from boys and girls who were experiencing torment at school, sapped confi dence and low self-esteem. Likewise, we’ve had letters from people who couldn’t believe they were getting breakouts “at my age” and who have spoken of the “crushing disappointment” of the fresh, angry breakouts visible in the morning mirror. For all of these people, Blemish Complex proved to be the only formula that worked...and it’s guaranteed to work for you!

Don’t just take our word for it. Visit our website and read the glowing testimonials from delighted, fresh-faced customers of all ages, all races and all skin types. These are very real letters from very real, emotional people. It worked for them...now let it work for you, or if you’re a parent, aunt, uncle, grandparent or simply a well-meaning family friend, help your loved one achieve the clear, healthy skin they so desperately desire.

Our “Bottom of the Bottle” Guarantee It takes just 2 minutes a day to get the clear complexion you have always dreamed of. If you are not 100% delighted with the results achieved then just send the empty bottles back to us for a full refund – no questions asked! (APPLIES TO DIRECT ORDERS MADE BY PHONE, WEBSITE OR POST.)

IT CHANGES LIVES!

4 STEPS TO CLEARER SKINA £37.75* value, yours for just £25.50 + £3.95 p&p

Deedra is one of millions of Americans who has discoveredthe cleansing power of Blemish Complex – now it’s your turn

Deedra is one of millions of Americans who has discovered

Blemish Complex Kit wins the Editor’s Pick for BEST NEW PRODUCT In Style magazine

Deedra is one of millions of Americans who has discoveredDeedra is one of millions of Americans who has discovered

4 EASY WAYS TO BUY1 Buy direct: 0800 046 3052 (24hrs/7 days) 2 Buy online: www.spotsgonein30days.co.uk3 Buy mail order:4 Buy in store: Visit any of the stockists below

Send a cheque/PO made payable to Blemish Complex or send your credit/debit carddetails to: Blemish Complex, DEPT MTK28BC, 1 Marylebone Road London NW1 4AG

“If someone were to come up to me 8 weeks

ago and say my skin would look absolutely clear – you will have no breakouts, I would not have believed them.”

SAMANTHA S, AGED 19

“The redness, the irritation, it’s just...it’s

just a thing of the past! You

don’t even think about it anymore

because it’s just not there anymore!.”

LANCE L, AGED 17

ALSO AVAILABLE FROMTHE APOTHECARY

GROUND FLOOR AT

AVAILABLE AT SELECTED

*Value of these 4 items when purchased individually

SHOPS protection only covers the direct ordering of product(s) advertised at the prices specifi ed in this advertisement.

AVAILABLE ATJOHN BELL& CROYDEN

52-54 WIGMORE STREETLONDON, W1U 2AUTEL 020 79355555

Be spot-free by Wednesday26th November

• Advert placed with unique URL

Sunday, March 1, 2009

Page 3: Tracking Press Adverts - the smart way

Blemish Complex - case studyBANISHBREAKOUTSIN 30 DAYS...GUARANTEEDOR YOURMONEY BACK!

BLEMISH FREE

You can buy Blemish Complex at these fi ne chemists – LONDON CENTRAL: Niemans Pharmacy 509 London Central Market EC1A 9AL •The Garden Pharmacy 119 Long Acre WC2E 9PA •Devonshire Pharmacy 215 Edgware Road W2 1E •Kings Pharmacy 104 Edgware W2 2EA •Pharmacentre 149 Edgware Road W2 LONDON EAST: Medina Pharmacy 229 Plashet Road E13 •Britannia Pharmacy Unit 9 Asda Centre E14 •Stratford Pharmacy 54 The Mall E15 •Gregory Oliver Pharmacy 133 George Lane E18 •Parnell Chemist 625/627 Roman Road E3 •Sai Pharmacy 150-152 High Street E6 •Clockwork Pharmacy 398-400 Made Street E8 •Clarks Health Care 68 Broadway Market E8 LONDON NORTH: Dermacia Pharmacy 260 Upper Street N1 •Warwick Pharmacy 48-50 Bounds Green Road N11 •K. Waterhouse Ltd 88 Crown Lane N14 •Safedale (London) 100 Church Street N16 •Caledonian Pharmacy 486a Caledonian Road N7 •Skots Chemist 139 Victoria Road N9 LONDON NORTH WEST: JP Pharmacy 139 Camden High Street NW1 •Catto Ltd 79 High Street NW10 •Warman-Freed Pharmacy 45 Golders Green Road NW11 •Unicare Pharmacy and Healthfoods 16-18 Station Parade NW2 •Ritz Pharmacy 43 Heath Street NW3 •Zaxgate Chemist 14-15 Sentinel Square NW4 •Central Pharmacy 225 West End Lane NW6 •Hypechem Pharmacy 34 Salisbury Road NW6 •St Johns Wood Pharmacy 142 St Johns Wood High Street NW8 LONDON SOUTH EAST: Kirsons Chemist 506 New Cross Road SE14 •Surdock Chemists 162-164 Lower Road SE16 LONDON SOUTH WEST: Healthchem Pharmacy 4-5 Station Parade SW12 •Nettles Pharmacy 18 Upper Tooting Road SW17 •Pearl Chemist 134-136 Mitchum Road SW17 •Elys Dept Store (ABC Pharmacy) 16 St George’s Road SW19 •Gees Chemist 27/29 Warwick Way SW1V •I.T. Lloyd Pharmacy 255 Kings Road SW3 •Pearl Pharmacy 31 Clapham High Street SW4 •ABC Pharmacy 117-121 Wandsworth Bridge Road SW6 •Fulham Pharmacy 608 Fulham Road SW6 •Stickland Pharmacy No. 6, The Arcade SW7 •Harley’s Pharmacy 35/37 Old Brompton Road SW7 LONDON WEST ABC Pharmacy 196-198 Portobello Road W11 •Calder Chemist 55/57 Nottinghill Gate W11 •Sherlock Holmes Chemist 82A Baker Street W14 •Bowling Health and Beauty 7 Wardour Street W1D •Zest Pharmacy 18 Broadwick Street W1F •Seymour Pharmacy 56 Crawford Street W1H •Bliss Pharmacy 5-6 Marble Arch W1H •Audley Pharmacy 36 South Audley Street W1K •John Bell and Croydon 50-54 Wigmore Street W1U •Shiv Pharmacy 70 Great Titchfi eld Street W1W •Pharmacentre 149 Edgware Road W2 •Nashi Pharmacy 55 Westbourne Grove W2 •Pestle and Mortar 213 Kensington High Street W8 •Remedy’s Pharmacy 1 Clifton Road W9 ESSEX Britannia Pharmacy 21-23 Horns Road Ilford IG9 •Brook House Pharmacy 20 Brook Parade Chigwell IG7 •Safedale 26 Queens Road Buckhurst Hill IG9 •Asset Chemist 128 Dock Road Tilbury RM18 •Safedale Rush Green Road Romford RM7 •Waller Pharmacy 279 Heathway Dagenham RM9 •Theydon Bois Pharmacy 10 Forest Drive Theydon Bois CM16 HERTS Fields Pharmacy 85-89 Shenley Road Borehamwood WD6 MIDDX Carters Chemist 24 Bridge Street Pinner HA5 •Sharmans Pharmacy 3-4 Clive Parade Northwood HA6 •Burnt Oak Pharmacy 71-73 Burnt Oak Broadway Edgware HA8 •Derek Clarke Chemist 85 Station Road Edgware HA8

Blemish Complex is the No.1 spot treatment in the US. It has been ‘dermatologist developed’ and has cleared the spots, zits and pimples of thousands of men and women in the UK. Now they have the clear, fresh, healthy skin they’ve always dreamt of - now it’s your turn.

If you are a teenager suffering the chronic embarassment of aggressive breakouts, or a blemish-ridden hormonal thirty-something, then you need Blemish Complex. We have heard from boys and girls who were experiencing torment at school, sapped confi dence and low self-esteem. Likewise, we’ve had letters from people who couldn’t believe they were getting breakouts “at my age” and who have spoken of the “crushing disappointment” of the fresh, angry breakouts visible in the morning mirror. For all of these people, Blemish Complex proved to be the only formula that worked...and it’s guaranteed to work for you!

Don’t just take our word for it. Visit our website and read the glowing testimonials from delighted, fresh-faced customers of all ages, all races and all skin types. These are very real letters from very real, emotional people. It worked for them...now let it work for you, or if you’re a parent, aunt, uncle, grandparent or simply a well-meaning family friend, help your loved one achieve the clear, healthy skin they so desperately desire.

Our “Bottom of the Bottle” Guarantee It takes just 2 minutes a day to get the clear complexion you have always dreamed of. If you are not 100% delighted with the results achieved then just send the empty bottles back to us for a full refund – no questions asked! (APPLIES TO DIRECT ORDERS MADE BY PHONE, WEBSITE OR POST.)

IT CHANGES LIVES!

4 STEPS TO CLEARER SKINA £37.75* value, yours for just £25.50 + £3.95 p&p

Deedra is one of millions of Americans who has discoveredthe cleansing power of Blemish Complex – now it’s your turn

Deedra is one of millions of Americans who has discovered

Blemish Complex Kit wins the Editor’s Pick for BEST NEW PRODUCT In Style magazine

Deedra is one of millions of Americans who has discoveredDeedra is one of millions of Americans who has discovered

4 EASY WAYS TO BUY1 Buy direct: 0800 046 3052 (24hrs/7 days) 2 Buy online: www.spotsgonein30days.co.uk3 Buy mail order:4 Buy in store: Visit any of the stockists below

Send a cheque/PO made payable to Blemish Complex or send your credit/debit carddetails to: Blemish Complex, DEPT MTK28BC, 1 Marylebone Road London NW1 4AG

“If someone were to come up to me 8 weeks

ago and say my skin would look absolutely clear – you will have no breakouts, I would not have believed them.”

SAMANTHA S, AGED 19

“The redness, the irritation, it’s just...it’s

just a thing of the past! You

don’t even think about it anymore

because it’s just not there anymore!.”

LANCE L, AGED 17

ALSO AVAILABLE FROMTHE APOTHECARY

GROUND FLOOR AT

AVAILABLE AT SELECTED

*Value of these 4 items when purchased individually

SHOPS protection only covers the direct ordering of product(s) advertised at the prices specifi ed in this advertisement.

AVAILABLE ATJOHN BELL& CROYDEN

52-54 WIGMORE STREETLONDON, W1U 2AUTEL 020 79355555

Be spot-free by Wednesday26th November

• Advert placed with unique URL

Sunday, March 1, 2009

Page 4: Tracking Press Adverts - the smart way

Blemish Complex - case study

• Visitor is seamlessly redirected to the main website

• This triggers agency3 tracking

Sunday, March 1, 2009

Page 5: Tracking Press Adverts - the smart way

Blemish Complex - case study

• Visitor is seamlessly redirected to the main website

• This triggers agency3 tracking

Sunday, March 1, 2009

Page 6: Tracking Press Adverts - the smart way

Blemish Complex - case study

• Google PPC campaign is a strategy is used to ensure those who ‘Google’ are captured too

• This is often as high as 25%

Sunday, March 1, 2009

Page 7: Tracking Press Adverts - the smart way

Blemish Complex - case study

• Google PPC campaign is a strategy is used to ensure those who ‘Google’ are captured too

• This is often as high as 25%

Sunday, March 1, 2009

Page 8: Tracking Press Adverts - the smart way

Blemish Complex - case study

• When a buyer reaches the e-commerce confirmation page the sale is tracked and attributed to the source

Sunday, March 1, 2009

Page 9: Tracking Press Adverts - the smart way

Blemish Complex - case study

• When a buyer reaches the e-commerce confirmation page the sale is tracked and attributed to the source

Sunday, March 1, 2009

Page 10: Tracking Press Adverts - the smart way

Agency3 Tracking Interface

• Total sales numbers and values (£) for all adverts is collected

• As is breakdown for per domain (advert/title)

• We can even track order numbers and subsequent sales

• Returning visitors who go to the main website can still be tracked for 30 days

Sunday, March 1, 2009

Page 11: Tracking Press Adverts - the smart way

Agency3 Tracking Interface

• Total sales numbers and values (£) for all adverts is collected

• As is breakdown for per domain (advert/title)

• We can even track order numbers and subsequent sales

• Returning visitors who go to the main website can still be tracked for 30 days

Sunday, March 1, 2009