Tracileporeexamples

portfolio

Traci Lepore

2012

User Research Contextual Inquiry, Data Modeling, Heuristics, Personas

User Experience Design Interaction Design, Information Architecture, Documentation

Thought Leadership Writer, Presenter, and Community Participant

Creative Strategist with Passion & Commitment

A Boston area user-centered design enthusiast who is driven to find innovative ways to approach the process to find empathetic and truly user-centered designs that also meet the business goals and technical constraints.

User Research

Research to understand what makes cool products cool

Goal: Research to understand the motivators and psychology behind what makes cool products cool in support of a book

Involvement:

Contextual Inquiry/Research

Affinity Diagramming

Personas

Device Personas

Biggest Challenge:

To manage a large amount of data across age groups

Results:

Created new artifact models and worked through new process for consolidation

Success:

Provided research that helped to shapeconcepts for the intended book

Heuristics to rate a global website against its competitors

Goal: Recommendations to focus the direction of future web site changes to keep the company at the top of the field

Results in tabular and graphical representation Specific instances of what was working or not

User Experience Design

Goal: An updated website that helped to bring together multiple properties under the umbrella of Avid.com to further the “One Avid” initiative

Involvement:User research/requirements gatheringPersonasCompetitive analysis/content analysisSitemap/wireframesQA through development

Biggest Challenges:

Create a new taxonomy and navigation that covers multiple segments and a large product portfolio

Phasing the project appropriately

Updating design and structure with existing content (minor updates)

Design a new support tab

Results:Launched Phase 1 – the Pro Audio/Video product catalog (family and product pages)

Success:Initial analytics and social media commentary show positive improvements in metrics and feedback

Website Redesign for Avid.com –Phase 1 launch

From initial taxonomy prototypes

Tried 3 different approaches to organization to determine what worked best for various segments

Website Redesign for Avid.com

Content analysisExisting avid.com pages compared to other competitor’s and supported by analytics

Personas

Consolidate and clarify web personas across segments


WireframesWireframes for creative and development


Goal: A demo-able UI that takes advantage of web 2.0 technology (move to new web platform from desktop platform)

Involvement:Visioning/storyboardingPaper prototyping in 2 iterative rounds

Biggest Challenges:

Create simple & effective call and line controls that work intuitively for users

Eliminate the amount of places and steps required to manage calls so that users could focus on handling customers

For our own internal processes presented a new documentation challenge for rich interactions

Results:Wireframes that could be vetted in agile development process in a timely manner

New methods for documentation

Success:Met client needs and is set to release this year

Specific instances of what was working or not

Interface Redesign for call management as seen by Agents and Supervisors at call centers


Round 1 prototype from actual interview

Final Wireframe with redesigned call controls


New methods to capture interaction paradigm decisions that affect the design

Visual Design for call management as seen by Agents and Supervisors at call centers

Goal: A visual design and style guide for implementation as well as final interactions

Involvement:Interaction designVisual design/oversightDocumentation

Biggest Challenges:

Understand dojo toolkit out of box capabilities

Design a visual style with minimal style guide references

Results:Visual designs and style guide that developers could implement immediately from

Success:Helped speed up the development process

Goal: Structure the framework of portals to highlight big ticket services

Involvement:Content AnalysisStakeholder InterviewsDesign and Documentation

Biggest Challenges:

Understanding the types of content across different topic areas to develop a flexible framework for future design

Portal Framework for college lending site to highlight unseen content and capabilities

Goal: Build a trusted community to help business managers make credit decisions

Involvement:Contextual InquiryAffinity DiagramVisioning/StoryboardingPaper prototyping in 2 iterative roundsWireframes and documentations

Biggest Challenges:

Understanding what would make a trusted community for this audience – it’s not social networking


New Functionality Design for implementing a community section

Goal: A more intuitive and easier to use interface

Project Involvement:Contextual InquiryVisioning/StoryboardingPaper prototyping in 2 iterative roundsUsability testing

Biggest challenges:

A simple and quick mobile application that supports mobile work


Mobile Application Redesign for field service technicians

Goal: Make an online tool to replace paper reporting on the health of insurance businesses

Involvement:Contextual InquiryAffinity Diagram

Personas

ArtifactsVisioning/StoryboardingPaper prototyping in 2 iterative roundsWireframes and Documentation

Biggest challenges:

Understanding what set of numbers in volumes of paper reports were actually being used to monitor health of the business


Interface Design for monitoring the health of small insurance business

Goal: Develop a mobile application to support sports fans

Involvement:Contextual InquiryAffinity DiagramVisioning/StoryboardingPaper prototyping in 3 iterative roundsVisual Design

Usability Testing

Biggest challenges:

Understand what information and functionality is necessary to support fans in a mobile application

Mobile Application Design for following baseball

Thought Leadership

Thought Leadership for the benefit and improvement of User Experience Design as a practice

"Very effective the comparison between the material being read vs. acted was compelling and clear.”

"Very interesting and engaging.”

"It was effective because it created useful analogies between theatre and design.”

"Helpful for us to understand how to construct characters that are usable and portrayable by others.”

"By getting us to participate we can understood better.”

"It was lively and engaging and has a good story.”

"The emphasis on emotion helped bring the persona to life.”

"Helped me to see ways to enhance research and persona writing techniques.”

"Expand to others in the office.”

"I think this would be good for brainstorms and briefings.”

"Techniques useful a part of a client engagement and during R&D.”

"Helps designers and developers understand how to think from the character's perspective.”

"Could help show our company what our department does.”

Quotes from a recent workshop that was developed and presented by myself and Byron Stuart

Presenter

For Boston UPA Mini Conference ‘08 & ‘09

Thought Leadership for the benefit and improvement of User Experience Design as a practice

Columnist

Uxmatters.comCommunity Participant

At local organization meetings, Twitter, etc

portfolioTraci Lepore

2012

Tracileporeexamples

Design

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