TRACE 2012 ©

TRACE TV STARTER PACKAGE

TRACE 2012 ©

ABOUT TRACE URBAN •TRACE Urban (channel 325 – DSTV) is the number one international

urban music channel. Launched in 2003, TRACE Urban gives a unique

insight into urban music and culture and airs the most popular urban

music genres focusing on the latest in R&B, hip-hop, dance, rhythmic

pop, reggae ton.

• The leading music channel played in shops, lounges, clubs and bars

across Africa and specifically in Nigeria thus reaching out to individuals

with buying power during their relaxation time.

• Our primary target market are urban music fans between the ages of 18

to 34, with a spill over audience of 35-45 years thus reaching out to all

from entry level to senior management (and beyond) in banks, telecoms,

energy and industry

• Our distribution network includes DSTV, NTA 2 Channel 5, reaching out

to social classes with spending power in the Nigerian society

• TRACE is the highest rated Music Television Channel on DSTV, beating

its closest competitors by over 100,000 in reach.

TRACE 2012 ©

STARTER PACKAGE OBJECTIVE

• TRACETRACETRACETRACE STARTERSTARTERSTARTERSTARTER PARKAGEPARKAGEPARKAGEPARKAGE is a package that is

designed to ultimately give brands some leverage

to connect with their target audience while

increasing the popularity and visibility of their

brands in the long run stimulating brand recall,

purchases and exciting concepts that can be used

to amplify the tenet of the brand to millions of

people.

• The marketing industry has evolved over time to

become highly competitive in nature such that

there is a constant need for brands to keep in touch

with consumers with the right messages.

• Good brand initiatives will improve recruiting new

consumers; influence purchase decisions, and

brand recall becomes relatively easier.

TRACE 2012 ©

STARTER PACKAGE RATES (STANDARD)

NOTE: PRE PAYMENT AND MINIMUM OF 3 MONTH CONTRACT COMMITMENT

PACKAGE

DSTV

NO OF

SPOTS

RATE (N) TOTAL PER

MONTH(N)

TOTAL PER

QUARTER (N)

Added Benefit

STANDARD

Create a 30” TV

Graphics based

commercial

20 52,500 1,050,000 3,150,000 Facebook Hype on

the TRACE Nigeria

fan page (5 hype

per Month)

VALUE VALUE VALUE VALUE 1,050,000 3,150,000

OFFER OFFER OFFER OFFER (PREPAID) NET(PREPAID) NET(PREPAID) NET(PREPAID) NET 500,000 1,500,000

TRACE 2012 ©

STARTER PACKAGE RATES (ENHANCED)

NOTE: PRE PAYMENT AND MINIMUM OF 3 MONTH CONTRACT COMMITMENT

PACKAGE

DSTV

NO OF

SPOTS

RATE (N) TOTAL PER

MONTH(N)

TOTAL PER

QUARTER (N)

Added Benefit

ENHANCED

Create a 30” TV

Graphics based

commercial

15 52,500 N787,500 2,362,500 Facebook Hype on

the TRACE Nigeria

fan page (5 hype

per Month)

VALUE VALUE VALUE VALUE N787,500 2,362,500

OFFER OFFER OFFER OFFER (PREPAID) NET(PREPAID) NET(PREPAID) NET(PREPAID) NET 300,000 900,000

TRACE 2012 ©

STARTER PACKAGE RATES (STARTER)

NOTE: PRE PAYMENT AND MINIMUM OF 3 MONTH CONTRACT COMMITMENT

PACKAGE

DSTV

NO OF

SPOTS

RATE (N) TOTAL PER

MONTH(N)

TOTAL PER

QUARTER (N)

Added Benefit

STARTER

Create a 30” TV

Graphics based

commercial

10 52,500 525,000 1,575,000 Facebook Hype on

the TRACE Nigeria

fan page (2 hype

per Month)

VALUE VALUE VALUE VALUE 525,000 1,575,000

OFFER OFFER OFFER OFFER (PREPAID) NET(PREPAID) NET(PREPAID) NET(PREPAID) NET 200,000 600,000

TRACE 2012 ©

DISCLAIMER This presentation, including all ideas recorded, creative or otherwise, and associated intellectual property rights therein, is

owned by Trace TV, Entertainment Management Corporation and/or its licensors and has been disclosed to you on a strictly

confidential basis for your general information only. All rights are hereby reserved and, for the avoidance of doubt, no licence

or assignment of any type in any of the content of the presentation has been granted. To the fullest extent permitted at law,

Trace TV and EMC make no (and expressly disclaims all) representations and/or warranties, express or implied, in respect of

its content. Any unauthorised review, dissemination, disclosure, alteration, printing, circulation or transmission of this

presentation is prohibited and may be unlawful.

For all information please contact: ANTHONY OPARA on 706-667-2223

or SHADE MCIVER on 803-073-0467