David, Alexa Jade B. BM335

In this ad, apple used the user-based view in promoting the quality of the product. The bigger than bigger than bigger statement says how good the product is. Though apple is widely known through cell phone technology, it is their first time to promote a big sized cell phone. The statement is not only focused on its size but it also tries to explain the big use of the product through its best and wide feature. They also try to show the big capacity of the phones battery because their products are known to have the short battery life. This product shows the all in one function that everyone can enjoy. It can be used as a normal phone or as a tab. Apple tries to give people the product that everyone would wish to have. The quality of the phone is not that questionable because apple has made its name to have the high quality phones to the past years. Apple is really user friendly since they are just starting to be known in the market. You can see that their aim is to reach the best satisfaction guarantee that they can give to their customers. And as an iphone user I must agree that they really give the best satisfaction through their product.