RUSSIAN DELEGATION TOTAL QUALITY

MANAGEMENT (TQM)

COMMERCIAL VEGETABLE AND FRUIT PRODUCTION

An Integrated ApproachDr. GREG E. FONSAH

Asst. Professor & Economist

UNIVERSITY OF GEORGIA

WHAT IS QUALITY MANAGEMENT?

BUILDING A SYSTEM USING TOOLS, AND PROCESSES TO ACHIEVE GOALSFINDING SOLUTIONS TO PROBLEMS THAT ARE THREATS TO YOUR BUSINESS/ORGANIZATION.ERRADICATING QUALITY RELATED ERRORS

WHAT IS QUALITY CONCEPT?

BUSINESS/FARMING ATTITUDE WHICH SEEKS TO:

• MEET CUSTOMERS WANTS, NEEDS AND EXPECTATIONS

2. BE ECONOMICALLY EFFICIENT

TQM AND ATTITUDE ADJUSTMENT

ADJUSTMENT PROCESS IS DIFFICULT

TQM = CHANGE IN PHILOSOPHY

TQM = REVOLUTIONARY THINKING

PROCESS BY OWNERS, MANAGERS, SUPERVISORS AND ALL EMPLOYEES.

Why An Integrated Approach?

INCLUDES ALL ASPECTS OF THE PRODUCTION AND MARKETING PROCESSES, e.g.FIELD OPERATIONSPACKING SHED OPERATIONSMARKETING THE FARM FIRM/ORGANIZATION AS A WHOLE

WHERE IS THE BEST PLACE TO START TQM ?

MARKETING

DETERMINE MARKET SECTOR AND DEMAND

DETERMINE GRADE, PRICE, QUALITY, TIMING ETC.

DETERMINE SUITABILITY OF PRODUCT TO CUSTOMERS

FIELD/FARM OPERATIONSSHORT, MEDIUM AND LONGTERM STRATEGYREVIEW & UPDATE ALL FIELD OPERATIONSFRUITCARE/F.O.R.HARVESTING S.O.P.INPUT APPLICATIONPEST & DISEASE CONTROLMINIMIZE FIELD LOSSESPROACTIVE

PACKING SHED OPERATIONS

SHORT, MEDIUM RANGE STRATEGY

REINFORCE/ADOPT 8QCCP

REVIEW ALL PACKING SHED S.O.P.

REINFORCE SUPERVISION

PERSONNEL TRAINING & DEVELOPMENT

MEET QC SPECS ALL TIMES OR BETTER

REJECT CONVEYOR ANALYSIS

TRANSPORTATION/CONTAINER

Eight Quality Control Check Points (8 QCCPs)

MARKETING OPERATIONSSHORT, MEDIUM & LONGTERM STRATEGIESPROJECT QUANTITY/YIELD AHEADKNOWLEDGE OF DOMESTIC PRICEFOREIGN PRICEPRICES OF OTHER Ag.FOOD COMMODITIESQUALITYCLIENTELE/CUSTOMERSINCOME LEVEL (DISPOSABLE)EXCHANGE RATEINTERNAL & EXTERNAL SHOCKS

FARM FIRM/ORGANIZATIONMANAGEMENT-(WHAT TO DO)IDENTIFY RISKS & OPPORTUNITIES STRENGTH/WEAKNESS OF FIRMASPIRATION AND VALUES OF OWNER/MANAGERRECOGNIZE NON-ECONOMIC FACTORS TO THE SOCIETY

(ACHIEVE RESULTS)DIVISION OF LABORCOORDINATIONINFORMATION SYSTEMMOTIVATIONRECRUIT/DEVELOP OF MANAGERS/WORKERSTD/MEASUREMENTFEEDBACK

THANK YOU

ANY QUESTIONS

October 22, 2002

TQM: COMMERCIAL FRUITS AND VEGETABLES

GREG E. FONSAH, Ph.D

ASSISTANT PROFESSOR & EXT-ECONOMIST

FRUITS, VEGETABLES & PECANS

UNIVERSITY OF GEORGIA

RURAL DEVELOPMENT CENTER

TIFTON, GA 31793