TpM2015, Gavin Bate, CEO Adventure Travel: Sharing Economy: The responsible tourism perspective.
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Transcript of TpM2015, Gavin Bate, CEO Adventure Travel: Sharing Economy: The responsible tourism perspective.
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Sharing economy the
responsible tourism
perspectiveGavin Bate
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Profit is the driving force
Short term return over long term dividend
Has to make business sense
Greater good is an afterthought
Social impetus comes last
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developmental perspective and social benefitlong term investing in the communities
encouraging contribution, ownership and good governanceSystemic change which will make a difference to the lives of
marginalised workers and the supply chain
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Welcome to the customer‐driven
economy
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purpose-driven social brand
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business needs to place equal weight on society’s interests
as on business’ interests.
87% ..of global consumers believe that
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Think it’s ok for brands to support good causes and make money at the same time
Have boycotted a company in the last 12 months because of irresponsible business practices
76%
55%
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91% of global consumers would change brand if it supported a good cause..
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Innovation and ImaginationThe four drivers
More innovative individualsMore innovative entitiesMore innovative nationsMore innovative planetary management
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5 characteristics for “Better Business, Better World”
• Education and lifelong learning• Innovation ecology• Quality business environment• Information and communication technology infrastructure
• Model governance and change‐friendly values
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It is perfectly possible to combine good business sense withconcern for the inequities we have created on our planet.
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Collaborate/shared/peer/access economy
Economic model driven by
network technologies
that enables things and skills to be
shared or exchanged in ways and on a scale not possible before
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Demand SupplyPlatform
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Why?More open to
self guided holidaysinformation from other tourists
use internet, smartphones and tablets to plan and buy travel
demand sustainable tourism products
individual authentic tourism experiencesOECD, 2014
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Magnetism of innovative digital technologies
Rapidly growing volume of sharing activityPositive symbolic meaning of sharing
easy accesswide range of travel optionsmore affordablemore flexiblepersonalisedauthenticcontact with local citizensreduction in energyreduction in water use, emissions and waste
increase in part time workersless job/social security
threat to safetyno health/disability compliance
tax evasionunfair competition
no environmental protectionno labour laws
no municipal tourism feesno consumer protection
Alan E Young, “How the Sharing Economy is (Mis)shaping the Future’
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Informal economies
Co-operatives
Exploitation
Corruption
Inequality
Poverty
Tribalism
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moneyjobs and careers
training & development
opportunities
happiness, satisfaction, respect
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Invest gross profit margin –share the money
good governance,
employment rights, enterprise and equality
Actcollectively
Train, develop and engage all staff
Take responsibility inthe supply chain
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the belief in a universal bond of sharing that connects all humanity
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corporate changemakers can transform business from the inside out
bridging innovation and action and responsibility
New Leaders of the World