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PROJECT REPORT SYNOPSIS
MARKETING
STRATEGIESOF
TOYOTAMOTOR
CORPORATION(TMC)
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PROJECT REPORT SYNOPSIS
Submitted By:-
ISHA VERMA
Enrollment No. 0821000908
Study Centre Delhi 02
Contact No. (+91)9868956086
INSTITUTE OF MANAGEMENT
TECHNOLOGY
Centre for Distance Learning
Ghaziabad
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CERTIFICATE
This is to certify that Ms ISHA VERMA, Enrollment No.
0821000908, a student of IMT CDL Ghaziabad, PGPM July
2008-11 batch would be working on project work on
MARKETING STRATEGIES OF TOYOTA MOTOR
CORPORATION (TMC) under my able guidance, support
and supervision.
I declare that the form and the content are original and have not
been submitted in part or in full, for any other degree or diploma
of this or any other Organization / Institution / University.
Signature of Guide - __________________________
Name of Project Guide - Mr. PRABHAT KUMAR SHARMA
Date 10 April, 2011
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OBJECTIVES AND SCOPE OFTHE STUDY
The objective of the project is to study the marketing strategies of Toyota
Motor Corporation. and to polish my own skills to analyze the gathered
information and use appropriately for further development of marketing
strategies as a student.
Toyota Ltd. is an international firm, whose marketing strategies have
been developed to cater, diversified geographical, cultural, religion and
versatile Indian needs. The companys policies have been framed to cater
to the needs of Indian population keeping in mind the income and
expenditure ratio, taste and needs. Hence, study of marketing strategies
has a wide scope and can be used to gain better marketing results while
planning on all India level.
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COMPANY PROFILE
TOYOTA MOTOR CORPORATION(TMC)
TOYOTA MOTOR CORPORATION is a Japan-based company mainly
engaged in the automobile business and financial business. The Company
operates through three business segments
The Automobile segment is engaged in the design, manufacture and
sale of car products including passenger cars, minivans and trucks, as
well as the related parts and accessories.
The Finance segment is involved in the provision of financial services
related to the sale of the Company's products, as well as the leasing of
vehicles and equipment.
The Others segment is involved in the design, manufacture and sale of
housings, as well as information and communication business.
Toyota Motor Corporation (TMC) is a multinational automaker
headquartered in Toyota, Aichi, Japan. In 2010, Toyota Motor
Corporation employed 317,734 people worldwide. TMC is the world's
largest automobile manufacturer by sales and production.
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Toyota Motor Corporation is a limited liability, joint-stock company,
which was incorporated under the Corporation Act of Japan. It
commenced operations in 1933 as the automobile division of Toyota
Industries Corporation and became a separate company on August 28,
1937. In 1982, the Toyota Motor Company and Toyota Motor Sales
merged into one company, the Toyota Motor Corporation of today. As of
March 31, 2009 the Company operated through 529 consolidated
subsidiaries and 229 affiliated companies. Related to the Company's
automotive operations is its development of Intelligent Transport Systems
(ITS). Its all other operations business segment includes the design and
manufacture of prefabricated housing and information technology related
businesses, including an e-commerce marketplace called GAZOO.com.
The Company sells its vehicles in more than 170 countries and regions.
Its primary markets for its automobiles are Japan, North America, Europe
and Asia. It faces intense competition from automotive manufacturers in
the respective markets in which it operates. The Company is subject to
laws in various jurisdictions regulating the levels of pollutants generated
by its plants.
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PRODUCTS OF TOYOTA
Cars and Minivans
Yaris
Corolla
Matrix
Camry
Prius
Sienna
Avalon
Crossovers and SUVs
RAV4
FJ Cruiser
Venza
Highlander
4Runner
Sequoia
Land Cruiser
Trucks
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Tacoma and Tundra
STATEMENT ABOUT THE
PROBLEM
Toyota sales sink due to its recall and increasing number of
competitors.
Major competitors of Toyota including
General Motors Co.
Ford Motor Co.
Volkswagen
Nissan Motor Co. Ltd.
Honda Motor Co. Ltd.
Fiat
Renault, are earning profits due to the stunning annual loss
suffered by Toyota Motor Corporation. The fall in the sales and revenue
of the TMC is because of its recall. The spot is just one of Toyotas
efforts to reach consumers.
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METHODOLOGY
The term methodology represents the ones method or way of
collecting, grouping and arranging the required data and
information from different sources related to data.
Achieving accuracy in any research requires in depth study
regarding the subject. As the prime objective of the project is to
measure the degree of awareness among consumers, the
research methodology adopted is basically based on primary
data which the most recent and accurate piece of first hand
information could be collected.
Primary data was collected by:
Questionnaire Method, and
Personal Interview Method
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Sources of secondary data:
Used to obtain information on, Toyota and its products,current
issues, policies, procedures etc, wherever required.
Internet www.toyota.com
www.google.com
www.yahoo.com
Text Books
Related Information Brochures
Procedure of research methodology
Target geographic area was Delhi.
Total number of people approached was 120.
To these geographical area questionnaire was given,
the questionnaire was a combination of both open ended
and closed ended questions.
The time span during which questionnaires were filled
was three weeks.
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Some dealers were also interviewed to know their
prospective.
Finally the collected data and information was analyzed
and compiled to arrive at the conclusion and
recommendations.
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QUESTIONNAIRE
Sex of Informants
Male
Female
Marital Status of Informants
Married
Unmarried
Other (Widow, Divorcee)
1. Which all brands of automobile are you aware of?
General Motors
Ford
Nissan
Toyota
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Volkswagen
Honda
Fiat
2. Which automobile brand do you prefer?
General Motors
Ford
Nissan
Toyota
Volkswagen
Honda
Fiat
Other, specify __________________________
3. Why do you like the brand?
Better Quality Product
Used by Friends, Relatives and Colleagues
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Other, specify __________________________
4. Which of the factor(s) do you consider while purchasing
the automobile?
Price
Style and Look
Mileage
After Sales Service
Interiors and Accessories
Other, specify__________________________
5. Are you satisfied with the automobile you are using?
Yes
No
6. Do you think advertising and other sales promotion
activities adopted by the companies are helpful?
Yes
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No
7. Can Consumer Awareness be increased through television
and other media?
Yes
No
8. What makes Toyota different from others?
Performance
Pricing
Positioning
Satisfaction
9. What are your viewpoints regarding the recall process
adopted by the automobile companies?
_______________________________________________
_______________________________________________
_______________________________________________
_______________________________________________
10. What is/are your expectation(s) from the company?
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_______________________________________________
_______________________________________________
_______________________________________________
_______________________________________________
PROJECT GUIDES RESUME
PRABHAT KUMAR SHARMA
Mobile: 9971792896
E-mail: [email protected]
Seeking assignments in Marketing with an organization of
repute.
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Synopsis
A vibrant individual with nearly 4 year experience in
Marketing. Presently associated with M.S.B. Pvt. Ltd. as an
Assistant Manager. An effective communicator and team leader
with proven team building and management abilities. Extensive
experience in management of product launch.
Academia
M.B.A (Marketing) from AMITY University, Noida in 2007.Secured 6.1 D.G.P.A.
B.Tech (Mechanical) from Rohillkhand University, Bareillyin 2005. Secured 60% marks.
H.S.C from RIC, Agra in 1999. Secured 63% marks.
S.S.C from RIC, AGRA in 1997. Secured 72% marks.Industrial Exposure
Since Feb07 to March 08 at HCL Info systems Ltd. as a
Marketing Executive.
Since April 08 to till now at M.S.B. Pvt. Ltd. As an Assistant
Manager.
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Brief Company Profile:
Mega Self Lube Bearing Pvt. Ltd. is country representative of
Oils Corporation Japan in India. Oils Corporation Japan is one
of the largest manufacturers of Self Lubricating Bearings in the
world.
The Oils bearing are in use almost everywhere from tradition
applications such as automobile, audiovisual equipment, Office
automation and Communication equipment to specialty
application requiring long-term and no- maintenance
performance such as dams and other civil engineering project
though our major customers are from automobile sector.
Key Result Areas
Managing a sales team of 4 members.
Planning and implementation of marketing strategy toincrease the running business.
Planning and implementation of marketing strategy tocapture new business.
According to market trends deciding the sales forecast.
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Making and maintaining the relations with the customers.
To do Material Planning.
Inventory control & management.
To maintain the balance between cash inflow and outflow inthe company.
The Attainments:
Demonstrated capabilities in handling various key clientssuch as Sona Koyo Steering Systems Ltd, Technico
Industries Ltd., Dee Ess Buhin, Nirmiti Auto Components,
Rewoned Auto, Tenneco R.C., Hero Honda, Maruti Udyog
Limited.
Introduced our bearing for Tata Ace and Tata Magic Vehicleby replacing competitors bearing.
Got project of A-Star, Ritz, Nissan Apf, Toyota E.F.C. asnew development
Key Clients.
Sona Koya Gurgaon
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HMSI
Technico industries Ltd. Manaser
Dee Ess Buhin Fareedabad
Tenneco R.C.
Hero Honda.
Tata Motors
Rewoned Auto
PHA
Nirmiti
Mahindra & Mahindra
Trainings
Title : Comparative Analysis of different service providers in
PCO segment in Noida.
Organization : Reliance Communications
Duration : Jun06 to Jul06
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Title : Computer Aided Stimulation of turbines
Organization : BHEL (Bharat Heavy Electricals Limited).
Duration : May 04 to Jun 04
Projects
Title : Analysis of Idea Cellular market in India
Duration : Sep05 to Oct 05
IT Skills
Operating System : Window 95, 98, XP.
Packages : MS Office
Language : Basic knowledge of C, C++
DBMS : SQL.
Personal Details
Date of Birth : 16th May, 1983
Address : H. NO. - 230, Pocket-V, Sector-2, Rohini,
Delhi
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Yours Truely
Prabhat Kumar Sharma