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Case AnalysisLaura AranaJuan Javier SanchezKourtney SisnerosSergio Rodriguez

1Our MissionTo attract and attain customers with high-valued products and services and the most satisfying ownership experience in America.

2Vision StatementTo be the most successful and respected car company in America.

3StrengthsToyota has created through the years great customer support and loyalty with its high quality vehicles and affordable costs.Toyota cars include all the major features that the higher end vehicles, such as Lexus or Mercedes, have.Toyotas world wide reputation has evolved throughout the years creating strong customer satisfaction.

4PerformanceToyota Motor Corporations vehicle production system uses lean manufacturing system or Just-in-Time (JTT) System with the objective of making the vehicles ordered by customers in the quickest and most efficient way.

5Company SizeToyota Company is created of 35,838 direct employees and 156,958 indirect employees.The direct employees that are involved right here in Texas are that of 2,040 and 12,510 indirect employees

6How was this possible?

7It all starts with the designer, developers, suppliers, and ends with the team members that make it all happen.

8Recently, Toyota has been experiencing a recall that affects each and every Toyota owner as well as the reputation of its company.

9Factors Concerning El Paso The worldwide recall of Toyota will touch about 20,000 car owners in El Paso.CamryCorollaAvalon and Highlander carsMatrix HatchbackTundra PickUpRAV4Sequoia SUVs

10The Problem Toyota FacesEight Toyota models having the same problem with the gas pedal.

Criticism made by the news media and competitors.

Lack of communication between the company and Toyota owners.

11SolutionGetting in touch with every customer. . . . .

12Improving the communication channels with the parent company.

13Create and monitor a database of repairs and concerns. . . . .

14Call to ActionAll these parts of the solution are needed to keep in line with the vision statement.

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