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TOYOTA REVS UP U.S. SALES

CONCLUSION :

The CompanyPhilosophy"Do the right thing for the company, its employees, the customer and the society as a whole."

All across the country our designers, engineers, suppliers and team members areworking together to help develop the vehiclesof today and tomorrow.Toyota plans to devote its efforts to sustain growth. It is for sure that with superiortechnology and best industry practices,Japanese auto major is giving a run f or the auto indust ry, which isdominated by the Americans. Imminent is the day; the day Toyota will bethe largest automobile manuf acturer of the world, surpassing GeneralMotors. Toyota provides 365000 jobs in U.S. 9 models were built in U.S. and were exportedto other countries.The company reported July 2013 sales results of 193,394 units, an increaseof 12.6% over July 2012 on a dailyselling rate (DSR) basis. On a raw-volume basis, unadjusted for 25 selling days in July 2013 versus 24 selling

days in July 2012, the company sales were increased 17.3% from the year-ago month.The companysAutomobile segment offers vehicles, diesel and gasoline engines, car air-conditioning compressors,car electronics, and stamping dies.Toyota currently operates 10 manufacturing plants in U.S. There are more than 1,500Toyota, Lexus and Scion dealerships in the United States, which sold more than 2 millionvehicles in 2012. Toyota directly employs over 31,000 in the United States andits investment here is currently valued at more than $19.5 billion, including sales andmanufacturing operations, research and development, financial services and design. Toyota'sannual purchasing of parts, materials, goods and services from U.S. suppliers totals over$27.5 billion.

Hybrid technology is the foundation of Toyotas approach to minimizing the environmentalimpacts of gasoline-

poweredvehicles. Knowledge gained from hybrid development and deployment is helpingToyota accelerate theintroduction of future powertrains that can utilize a wide variety of energy sources and fuels, including hydrogen,biofuel, natural gas andelectricity.Toyotas first hybrid the Priusaccounts for half of all hybrids on the road in North America. The Prius beganas an exploration of future technologies, but has evolved into a growingfamily of vehicles to suit variousconsumer needs.

The Prius Family captured 52 percent of the U.S. hybrid market in the first half of 2012. Over 1.2 million PriusFamily vehicles have been sold in the U.S. and 2.9 million worldwideSales of Toyota and Lexus hybrids globally since 1997 have resulted in a 26 million tonreduction in CO2 emissionswhen compared with what would have been emitted bygasoline-powered vehicles of similar size and driving performance, when identically drivenand maintained.

The Prius Plug-in Hybrid has an estimated driving range of 540 mileson a single charge anda single tank.

Vehicle sales in Japan increased by 158 thousand units, or 8.2% year -on- year , due toaggressive new product launches and the efforts of dealers nationwide. 2013 best globalgreen brands reports were automotive, including Toyota on top position.

Threats: The Japanese market is gettingmore competitive and Toyota is losing

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sales to Nissan and Honda.. Chevrolet and Ford are selling better in the U.S. The "Toyota takeover" is not assured. Japanese manufactures gaining a foothold in the US market. American companies are workingto update the styling of their cars.

Opportunities:

Exploiting the U.S. Attaining more local managers in order to Americanize. Import taxes and current risk are reduced by manufacturing 2/3 of the cars U.S. andkeeping revenues and expenses in U.S. dollars. Spending salaries on 123,000 American employees at their facilities.

Strengths: Understanding the US consumer needs and wants. Toyota will likely pass Ford's sales in the near future. Known for their effectiveness in long-term planning. Not as dependenton Japan anymore. Utilizing American designers to compete effectively in the U.S. market. The American competitors have been slow to respond to Toyota's threat. The development of a car poweredby a hydrogen fuel cell. As a company, Toyota is beginning to set better long-term goals. Getting accepted as an "American Brand"

Weaknesses: In the beginning, Toyota had a very conservative approach to goals. Failure to recognize a market opportunity to introduce a full-size truck. Slowing economies in Southeastern Asian countries. Loosing money in Japanese market.

Traditionalists inside Toyota do not like where the company is headed and want to stick toold ways.otor Corporation (TMC) announces that cumulative global sales of its hybrid vehicles topped the 5 million unitmark as of March 31, 2013, reaching5.125 million units

As it can be seen above , a large chunk of the expenses and the liabilities encountered by the company

are redirected to the consumer . In response to this , the consumers themselves are walking away and

looking for another alternative to automobiles . It should be noted that Toyota is not the only company

undergoing this leasecrisisWhile all the latter reason could have led to Toyota 's current situation . There is

one particular reason that islargely responsible for the chaos within this company currently this is

the petroleum industry . Prices of gas are now at four dollars a gallon and this has caused many would-be

clients to stay away from Toyota or any other automobile manufacturer . The economy 's sluggishness has

definitely spoilt it for Toyota (Herald Leader , 2008

. Conventional automobile mass-production systems in America usually produced a single component inlarge numbers , since it took a considerable amount of time to put together the specialized manufacturingequipment . Although these assembly lines tended to save on time spent on assembling manufacturing

machinery , producing components in massive lots needed more storage space and a lot of working capitalwas sitting idle in warehouses . On the other hand , Toyota 's lean production system overcame these

issues , by manufacturing components in smaller lots , thereby saving storage space and optimally utilizingworking capital

This also meant that fewer defective items would be manufactured on the whole , due

to smaller manufacturing lots Moreover , the workforce was unidimensional as every worker did only one

specific task . This usually resulted in a lot of manufacturing defects owing to monotony

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and overconfidence . At Toyota , manufacturing defects had to be corrected immediately by the same

workers that did the manufacturing . This also empowered workers with additional responsibilities and skills

. Toyota 's engineers also came up with innovative ways to greatly reduce machinery assembling time ,

thereby making their system more economically efficient comparedto traditional mass-production methods

2 . Toyota put a lot of confidence in its suppliers by providing them with financial , technical and

management assistance to improve their process , which in turn reaped mutual benefits . Toyota usually

signed long-term contracts with its suppliers and negotiated the finance part in advance . It also wasgenerous enough to let manufactures to retain profits if they found innovative ways to reduce

manufacturing costs while the profits were shared if Toyota came up with the innovation This optimism on

Toyota 's behalf paid rich dividends as suppliers were always on time and supplied lesser defective

components , thereby eliminating production lags . This was in stark contrast to US automobile

manufacturers that still did a majority of the manufacturing , while Toyota was able to concentrate on

innovation rather than manufacturing .3 . Soon after World War II , the Japanese government sensed the

threat of foreign automobile industries taking over the local automobile industry Hence , it imposed severe

tariffs on such American and European manufacturers to protect local interests . The weak Japanese

economy coupled with stringent labor laws prevented Toyota from making heavy investments . Hence ,

Toyota had to do something revolutionary by changing the existing system , if it had to survive and

compete against the West The arrival of Toyota 's Ohnu Taiichi in the scene and his lean production

philosophy signaled a new phase for Toyota . Lean production was able to make manufacturing in small

lots economically viable . It also was able to reduce the need for specialized workers , as most workers

were trained to perform all manufacturing tasks . Toyota 's new agreement after the 1950 workers

' strike also helped to cut down on labor expenses

4 . Fervent opposition from local regulators and American politicians looking out for local interests

slowed down Toyota 's exports in 1981 Since this trend continued for the next three years , Toyota

eventually decided to strike , joint venture with...

Toyota will continue to enjoy the success that they have ridden in the last decade, specifically the last 4 years.Dividends, retained earnings, and investments will have continued success, as Toyota plans to devote its effortsto sustain growth. Sustaining growth will require Toyota to stay on top of the market in North America, specificallythe market for the Toyota Camry (Toyota Motor Corporation, 2006). Toyota plans on taking the Camry from a car

that is highly reliable and making it highly remarkable car that has improved looks and features (Toyota MotorCorporation, 2006). Camry is the best selling vehicle manufactured by Toyota, and will continue its success.

Toyota has also broken the hybrid market wide open, and has tied up with a couple of companies in this arena.They plan on manufacturing all of their makes and models with hybrid technologies in the near future (Toyota

Motor Corporation, 2006). Toyota is one of he best companies in regards to this new technology market. Toyotahas been successful since it inception with acquisition, and foreign investment (Toyota Motor Corporation, 2006).

Toyota will continue to be one of the most diversified companies in the world, and will continue to have bigsuccess in a market that has been plague by growth. (Toyota Motor Corporation, 2006). I predict that Toyota'sfinancial statements will iron out as soon as their assets get to work. They have been and will continue to be

successful in the near term and long term future. The main features of Toyota Production System are to

havegreaterproduct variety, fast response, stable production schedules, supply chain integration, and demandmanagement.

Toyota partners with organizations, schools, universities and other businesses to support programs that helpmake the world a better place. Toyota believes in helping people improve the quality of life in their communities.

With a focus on safety, the environment and education, they offer people the tools they need to make adifference today and tomorrow. As a result, Toyota's mission is that they believe that helping people improve the

quality of life in their communities is an essential corporate responsibility.