TOYOTA CASE STUDYMoving

forward, Even if you press the break…

Flow Of Presentation

BACKGROUND

COMPANY TODAY

PRODUCT LINE

CUSTOMISATION ADVERTISING

QUESTIONDISCLAIMER

Background

In 1924, Sakichi Toyoda invented the Toyoda Model G Automatic Loom

WHERE DOES IT STAND TODAY ?

Largest automobile manufacturer in 2012 (by production). 13th-largest company in the world by revenue.

HOW DOES TOYOTA DO IT ?

PRODUCT LINEToyota uses two way line stretching strategy:

Production ofHigh Luxury Car

& Simple Car

Product Line

VERY EXPENSIVE

$7000!!!

CHEAPER

Customization

They can customized in the auto in the section like Music Player, Color of the auto, Stereo Component to Wheel even the Floor

mats.

ADVERTISING

ADVERTISING

COMPETITORS

QUESTION-1

Toyota has built a huge manufacturing company that can produce millions of cars each year for a wide variety of consumers. Why was it able to grow so much bigger than any other auto manufacturer?

Master of

Lean Manufacturing and

Continuous Improvement

Market segmentation

Toyota Company produce large range of subcompacts to luxury and sports vehicles to

SUVs, trucks, minivans, and buses.

Guaranteed Auto Protection

Toyota Company provide the insurance of the automobile. They provide guaranteed auto protection service to all types of the auto mobile. GAP is

only available at the time of purchasing or leasing new or used Toyota.

QUESTION-2

Has Toyota done the right thing by manufacturing a car brand for everyone ?

Why or why not?

Great range of exciting new cars open people’s eyes and mind

Develop the auto according to the customer perception.

Automobile in the comparable price.

Very expensive to inexpensive

Produces and distribute their automobile all around the world depending upon the country, perfection towards the companies automobile are different so they have to act according to people perfection at

that place.

RECAP

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