TOWS MATRIX OF PROTON

INTERNAL

STRENGTHS

1. Commendable

experience of 20

years in automotive

industry adds more

to their strength.

2. Government support.

3. Good corporate

governance.

4. Competitive pricing.

5. Their distribution

network is spreaded

worldwide.

INTERNAL

WEAKNESSES

1. Quality of products is

not much effective.

2. Inability to attract

new customers and

market.

3. The car models are

not fuel efficient.

EXTERNAL

OPPORTUNITY

1. worldwide demands of

product.

2. Collaboration with

asian companies may

boost up the sale.

3. Proton is evaluating a

plan to built a

manufacturing plant in

Egypt

SO:

1. They can penetrate

the market

effectively with their

strong distribution

network.

2. Their strength lies in

the government

support, so they can

provide quality

service at best price.

3. Their strong R&D

dept. can leeds to

new transforamtions.

WO:

1. Try to increase the

production while

working on a

worldwide network.

2. The manufacturing

plant in egypt may

reduce its populartiy

and sales and may

further leeds to

catestrophic

consequences.

EXTERNAL THREATS ST: WT:

1. Competition offered

from domestic and

international bodies.

2. The major competitor

in Malaysia in terms of

automobile companies

is PERODUA.

3. A huge number of

subsitutes is available

in the market.

4. The advancement in

the technology at a

rapid rate may leed to a

downfall.

1. Try to manufacture

fuel efficient car.

2. By their well

qualified and

technical R&D

department they can

attract more

customers and can

leed in terms of

quality, cost and

innovation amongst

their competitors.

3. A strong distribution

network can be a

material point to stay

ahead amongst their

competitiors.

1. Reduce the prices of

cars asmuch so it can

be affordable for

every customers.

2. The prices of

PERODUA cars are

much more

affordable.

3. Always calculate the

risk factor in the

begining so to gain

more proit.

4. Overcome the threats

and weakness by

making new age

innovative products

that would be best

suited for the current

market.