Town Hall Meeting – May 25, 2011 Special Olympics World Summer Games ATHENS 2011 SUMMARY
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Transcript of Town Hall Meeting – May 25, 2011 Special Olympics World Summer Games ATHENS 2011 SUMMARY
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Town Hall Meeting – May 25, 2011
Special Olympics World Summer Games ATHENS 2011
SUMMARY
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Thank You!
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World Summer GamesOverview
2011 Games 2007 Games 2003 Game 1999 Games
Total # of Delegations 168 164 158 149
Athletes 6,261 6,850 5,348 6,279
Unified Partners 286 248 234 337
Head Coaches and Coaches 2,086 2,202 1,687 2,440
AS-Staff 333 329 244 NA
HOD 168 164 174 NA
A-HOD 182 175 131 NA
MATP 49 161 141 NA
Young Athletes 31 NA NA NA
Totals 9,396 10,129 7,959 9,056
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Comparing the Olympics/Paralympics
2004 Olympics - Athens# Athletes 10,625# Countries 201# Sports 31Budget 8.9 Billion
Euro
2011 Special Olympics Athens# Athletes 6,261# Countries 168# Sports 23Budget 68 Million
Euro
2004 Paralympics# Athletes 4,000# Countries 135#Sports 18# Medals Presented 1,416
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Report from the Coalition for Acceptance
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Global Youth Activation Summit
Walking first in the Opening Ceremony
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Sharing cultures
Meeting special guests
Sharing experiences
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Bowling with Mattel
Playing Unified Sports
Visiting the Acropolis
Presenting at the Hellenic Parliament
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Wear the Laces
Interviewing Athletes
Youth Empowerment
Breakfast
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Global Youth Rally
Cultural Celebration
Healthy Athletes Venue Tour
New Leadership
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Open Water Swim - They Are All Winners!
Open Water Swimming Start
Cayman Islands swimmer Andrew Smilley
Cornelia Fowler of South Africa
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Honored Guest Program
1,485 Honored Guests Attended the World Games
886 Primary Guests
More than 60 Special Events and Activities for Honored Guests
Launched New Engagement Opportunities Implemented New SOI Guest Management Structure
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MVP FansMVP FANS ATTENDANCE
Total Invited Total Accepted Primary Guests % Positive Response
2440 730 560 23%Regional Distribution
Africa Asia Pacific East Asia Europe Eurasia Latin AmericaMiddle East North Africa North America
2.5% 19% 4.5% 32% 9% 2% 31%Guest Categories
BoardDonors
Supporters Celebrities Government Athlete Leaders Sport BodiesProgram Volunteer
27% 46% 1% 6% 1% 2% 17%
Guest Management% of Guests who Attended around Opening Ceremony
% of Guests who Attended around Closing Ceremony
% of Guests who Stayed for Entire Games
36% 24% 40%
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All-Star FansALL-STAR FANS ATTENDANCE
Total Invited Total Accepted Primary Guests % Positive Response
1600 755 326 20%Regional Distribution
Africa Asia Pacific East Asia Europe Eurasia Latin AmericaMiddle East North Africa North America
4% 10% 12% 25% 6% 1% 42%Guest Categories
BoardDonors
Supporters Celebrities Government Athlete LeadersResearch &
Policy Sport Bodies
10% 41% 10% 13% 5% 12% 6%Fans & Funds Sports Unify
29% 25% 45%Guest Management
% of Guests who Attended around Opening Ceremony
% of Guests who Attended around Closing Ceremony
% of Guests who Stayed for Entire Games
% of Guests who had SOI Dedicated Vehicle
79% 24% 11% 39%% of Guests who stayed at Main Guest Hotel (Hilton)
% of Primary Guests who brought additional guests
% of Guests who Received Sponsored Air
% of Guests who Received Sponsored Hotel
67% 54% 10.5% 25%
Avg Primary Guests per on-site RM Avg Total Guests per on-site RM
Avg Primary Guests per Guest Coordinator
4.9 11.4 62
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Fans from Around the World!
Dikembe Mutombo and Vlade Divac
Mario Ancic and Boris Becker…!
His All Holiness Bartholomew IUnicef Director Anthony Lake
Zhang Ziyi, Stevie Wonder and Vanessa Williams
Adriana Behar and Romario
Hussein FahmyFirst Ladies of Poland Minister of Timor Leste Dr. Jill Biden
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Unique Engagement Opportunities
Special Olympics Conversation Series• 320 Guests engaged in morning discussions• Recommendations for actions delivered to the
SOI Board
Unity Sports Events• 196 Guests Participated in 24 Unity Sports Events• $127,783 Raised to date through online fundraising
to support the movement…and growing!
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After-Action and Follow-up
• MVP Fans Survey• All-Star Fans Survey• Relationship Managers internal Survey• Gifts and Thank-You Letters going out to all All-Star
Fans• Continuation of monthly Guest Management
Meetings
…and on to the next World Games….• ….2013 SOWWG List Development beginning! • Save the date letters going out in the Fall
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Communications
• 890 accredited press • Daily tip sheets, releases, advisories;
several major press conferences• April – July: +15,000 global news articles• Video by host broadcaster on +10 global networks
to millions of viewers• In hours after OC sent +20 customized video packages
to global media for additional broadcast news
TODAY Show , SO Team USA on July 4th :
National Viewership: 4,457,429; National
Publicity Value $690,901
CNN – June 14th : National Viewership: 1,885,697
National Publicity Value $122,570 July 4th: National Viewership:
534,568National Publicity Value $34,746
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Communications
• Sorted through estimated 20,000 photos
• 16 e-newsletters written & distributed • Sent to +5000 people
• GMS Results posted on website for first time
• First World Games to fully integrate social media:
• Facebook: +25,000 new fans
+20,000,000 post views• Average 500 tweets/day • + 500% increase in blog mentions according to
Nielson data• Google Trends showed “Special Olympics” at
it’s second highest search volume index in last 7 years
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Athens 2011 Photos to Remember
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Please Welcome
Patrick McClenahanChairman, LA Bid Committee 2015 Special Olympics World
Games
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Global Ambassador Announcement~ Michael Phelps ~
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HR – Staff Appreciation Day