Towards smart, sustainable and inclusive growth by Toni Llop
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Transcript of Towards smart, sustainable and inclusive growth by Toni Llop
MOVING EUROPE - MOVING PEOPLETowards smart, sustainable and inclusive growth Working together in developing campaigns: City and Sport organisation. Toni Llop (Fundació UBAE & Eurofitness)
15.11.2016, Ljubljana, Slovenia
http://ajuntament.barcelona.cat/esports/sites/default/files/Informe_EsportBCN_febrer15_v7.pdf
POPULATION 1,6 M
Barcelona, Economic impact of sport
http://ajuntament.barcelona.cat/esports/sites/default/files/Informe_EsportBCN_febrer15_v7.pdf
Do you practice any physical activity?
http://ajuntament.barcelona.cat/esports/sites/default/files/Informe_EsportBCN_febrer15_v7.pdf
What activity do people practice?
Strategical proposal
http://ajuntament.barcelona.cat/esports/en/what-barcelona-strategic-plan-sport
Sport programs
http://www.bcn.cat/lesportensfamesgrans/ca/
http://www.bcn.cat/trobatb/ca/index.htmlhttp://www.bcn.cat/lesportensfamesgrans/ca/escola-fa-esport-a-la-ciutat.html
Programs branding
Public Administration
Third sector: civil society, sport federations, sports
clubs
Private commercial: companies
Budget reduction: cost cutting
Higher relation public and
commercial sector (PPP)
Higher relevance
Polarisation: Diversity of agents
Reduction of subventions
Public Administration: role
redefinition
Emerging new business models, based on
technology, media... Innovative solutions and different environmental, and economical impacts
Individual and spontaneous participation. Absence of sport
agent belonging
Draft of agents and sinergies
Legal statement
Sport facilities development
http://www.publimedia-business.com/en/ppp-conference
SMART
SUSTAINABLE
INCLUSIVE GROWTH
Public and private partnership and sports facilities management
Social success
Sport success
Economic sustainabilit
y
20150-3
mesos<6
mesos4-6
mesos<6
mesos7-9
mesos10-12 mesos
<12 mesos
ART 38325,05
% 366 23,94%48,99
% 214 14,00% 150 9,81% 72,79%
CCU 8018,02
% 78 17,57%35,59
% 57 12,84% 49 11,04% 59,46%
CDR 43313,83
% 709 22,64%36,46
% 723 23,08% 324 10,34% 69,89%
HOR 33617,89
% 495 26,36%44,25
% 285 15,18% 174 9,27% 68,69%
LLE 41421,22
% 464 23,78%45,00
% 347 17,79% 181 9,28% 72,07%
MAT 39812,00
% 513 15,47%27,47
% 680 20,51% 283 8,53% 56,51%
SCU 31112,32
% 474 18,77%31,09
% 443 17,54% 298 11,80% 60,44%
SMI 40819,35
% 461 21,87%41,22
% 388 18,41% 265 12,57% 72,20%
UPE 53014,90
% 747 21,00%35,90
% 538 15,13% 322 9,05% 60,08%
Tot. 329316,11
% 4307 21,07%37,18
% 3675 17,98% 2046 10,01% 65,17%
2014 475321,76
% 5289 24,21%45,97
% 3756 17,20% 2214 10,14% 73,30%
Eurofitness sport clubs rotation average
0 usos 0 usos +15 a 1-3 usos 4-6 usos 7-9 usos 10-14 usos 15 +
33.28%
29.41%
21.34%
16.76%
11.75%10.36%
6.51%
Uses / member / month
Use average by membre Eurofitness clubs (jan-may 2015)
Eurofitness clubs monthly use average
People want to be part of the …
User experience
goals
expectations
results
ACTIVE & LOYAL
PARTICIPANTS:
NEVER SELLING THE SPORT CLUB, JUST OFFERING A WAY AND SYSTEM OF TRAINING AND
ITS RESULTS
Providing results and experiences
Branding construction
Permanent staff engagement
http
://pr
otoc
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logs
pot.c
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cers
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Promotional events
http
://ww
w.m
anel
valca
rce.
com
/blo
g/14
3-el
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j-est
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E9gi
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tnes
s
Modernism market and placement
Added value
fee
Public quality branding
Flagship event of public branding
Up to 5.000 participant
s…
…From over 70 sport
centres
…up to 100 instructors involved
Thanks for your [email protected]