Towards a digital workplace philadelphia 13
59
Towards a digital workplace
-
Upload
lau-andreasen -
Category
Technology
-
view
280 -
download
4
Transcript of Towards a digital workplace philadelphia 13
Towards a digital workplace
Agenda��Today - challenges and opportunities��Defining tomorrow��Trends, tendencies and examples��What’s right for us? �How do we get there and how do we measure success?��Discussion throughout!�
�
Intranet
Digital Workplace
Collaboration
Digital Strategy
Love great coffee! -And know how to roast beans!
Cycle a lot
J. Boye since 2008
15 years in London -Set up J. Boye UK
Live in Copenhagen Moderate J. Boye groups in Denmark & the UK
BA in European Cultural studies and Theatre
Postgrad in Arts Management & Cultural Policy
Decent juggler
Online Marketing
Have great colleagues
You…
What’s it for?
Intranet 1.0
Headaches
How would your boss describe the intranet and its role?
Intranet Dilemma� “The intranet is ideal for tasks of low complexity �and high frequency.� �Management deal with tasks of high complexity and low frequency” �
“An intranet is a process!Not a project”!
��
Jane McConnell�Intranet strategy & digital workplace
expert
The digital workplace�
�“The digital workplace requires a holistic understanding of what people need in order to work, �and the ability to bring it together in a way that reaches across and beyond the organization itself”
Jane McConnell
Organizational demands
People
• Internet native • Mobile and social • Technology savvy • Expect flexibility from their
employer • Current employees?
Technology
• The firewall breaking down
• Cloud services change the game
Challenges or opportunities?
Governance..?
Who owns the intranet
Social & collaboration
Mobile
Social & collaboration
Source: Digital Workplace Trends 2012, Jane McConnell, h;p://netjmc.com
Objective: Use crowdsourcing to sharpen and activate their new vision and mission
Objective: Identify growth opportunities through online idea generation, specifically in R&D
ü Objective was clear��Project was anchored in one place��Clearly defined focus area ��Clearly defined success criteria��Clearly defined processes for use and follow up��Full backing from management��Matched the culture
Trends: Social & collaboration
• Benefits observed from social and collaborative initiatives remain anecdotal and qualitative.
• The most commonly observed are “knowledge-sharing”, and “engaged, better informed employees”. The least common are “faster time to market”, “cost reduction” and “reduced time for training”.
Quote and inspiration: Jane McConnell http://netjmc.com
Trends: Social & collaboration
• Strong concerns remain about information quality and security, as well as around the business value of social collaboration
• New concerns emerge as organisations gain experience: re-creation of organisational silos on new social platforms, digital native culture, and language
Quote and inspiration: Jane McConnell http://netjmc.com
Mobile We work in different places at different times
Working from home
About designing sites, services and tools, not for a a mobile phone, but for people who are mobile
GUI design : Round 2
Objective: -Make it easier to familiarize employee with regional office, even if only there for a day, and thus become more productive
Lessons learned
• Security • Physical surroundings • Knowledge transfer
Objective: -Print to online -Reduce paper -News updates faster
ü Again: Objective was clear��Project was anchored in one place��Clearly defined focus area ��Clearly defined success criteria��Clearly defined processes for use and follow up��Full backing from management��Here: Didn’t match the culture, but intensive communication campaign
Trends: Mobile • Jane McConnell: In 2011, only seven percent of
organisations considered mobile a high priority.
• J. Boye: This is changing rapidly – Now impossible to ignore
• Jane McConnell: IT leads over business for defining mobile strategies
• Jane McConnell: Top mobile services are designed to connect people
Factual data: Jane McConnell http://netjmc.com
Break…
“Don’t just think about execution; !take a step back and consider how you will enable the team”!
!�
Digital manager & J. Boye member �University College London
Strategy
Do you have one?
Is it useful?
No strategy
Long strategy
Unclear strategy
A good strategy defines long term goals and ambitions. It should:� �- Be aligned with and support the overall business objectives of your organization�
�- Point ahead: Where do you want to go and why? �
�- Include top level priorities: � What do we focus on now, later and not at all? �
�- Include clear success criteria�
It should also:��- Be written in a style that can be clearly understood �
�- Be realistic �
Warning: ��Don’t copy another organization’s strategy ��– however successful!�
An effective intranet strategy requires insight into
all business areas
Roadmap
Step 1: How can the intranet help achieve business objectives? Business objec,ve The intranet’s role
Strengthen the culture of the organiza,on: “One company, one mission” etc.
• Intranet as pla9orm for communica;ng the message
• Single intranet for all subsidiaries, newly acquired companies, ...
Expand through acquisi,on • User-‐friendly intranet will minimize
;me required for new staff to get fully opera;onal
Growth through product innova,on
Social intranet that supports • Idea genera;on • Cross-‐silo collabora;on and project
teams
Cost control / efficiency • Self service applica;ons
…others?
Step 2: Who are our stakeholders and what do they expect from the intranet?
Stakeholder Expecta,on
CEO -‐ Promote ‘one company’ -‐ Pla9orm for major announcements
Human Resources -‐ Pla9orm for employee self-‐service -‐ Intranet to support flexible working hours, work-‐life balance program, …
Sales teams Access to customer data at any ;me (at airport, during client mee;ng, …)
Internal communica,ons department Intranet to promote single corporate iden;ty
IT Avoid prolifera;on of pla9orms; keep the intranet infrastructure manageable and secure
...Others?
Step 3: Prioritize and plan actions – and you have a roadmap!
Put proper governance model in place
Why? -‐ Current governance structure is unclear
-‐ Many ini;a;ves are started without follow up
Agree on intranet strategy
-‐ Current strategy has no clear direc;on
-‐ Different departments have different views on priori;es
Integrate new tools and implement BeTer search
Introduce XXX
... ...
KPIs
Good KPIs – SMART��Specific�Know what it is you are measuring�What is the metric, what does it indicate?�
Measurable�When planning, can you track it? Is it reliable?�
Actionable�Make a plan for what to do if the KPI fails�
Realistic�Do you have the resources? Is it realistic?�
Timely�What is the measurement frequency?
Good areas to measure:��
News��
Content��
Collaboration��
Applications
KPIs: Applications��Monitor:�Use: How much is it used?�Success: How effectively is it used�Errors: Does it work?� Production related KPIs • Errors – downtime –
crashes? • Failures: how many do
not get their purpose fulfilled?
End-user related KPIs • Availability: is the app
accessible? • Is it performing? • Use: is the flow
completed?
KPIs: Collaboration��Monitor: �Organisational buy-in�Dead content�Permissions� Production related KPIs • Permissions: failed
attempts • Dead content: storage
of irrelevant cotent
End-user related KPIs • Penetration: is it
accessible? • Use: is the flow
completed? • Are “the right people”
using it?
Your role has evolved�
Important skills now?
Project management�
Business analysis�
Communication�
Change management�
Implementation skills�
Diplomacy�
Psychology�
Lobbying�
Negotiation
Flexibility �Community managerment�
Facilitation�Architectural skills�
Governance�Information management�
Usability�Training�
SEO wizzardry�Technology landscape knowledge
