TOURNAMENT OVERVIEW Tent Sponsorship.pdfThursday, May 15th, 2014 Red Carpet Reception: Over 800...

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Transcript of TOURNAMENT OVERVIEW Tent Sponsorship.pdfThursday, May 15th, 2014 Red Carpet Reception: Over 800...

Page 1: TOURNAMENT OVERVIEW Tent Sponsorship.pdfThursday, May 15th, 2014 Red Carpet Reception: Over 800 guests and over 50 celebrity golfers will enjoy an evening of hosted heavy hors d’oeuvres,
Page 2: TOURNAMENT OVERVIEW Tent Sponsorship.pdfThursday, May 15th, 2014 Red Carpet Reception: Over 800 guests and over 50 celebrity golfers will enjoy an evening of hosted heavy hors d’oeuvres,

TOURNAMENT OVERVIEW

The 2014 Celebrity Championship hosted by Marshall Faulk will take place May 15th – 18th at La Costa Resort and Spa. The tournament will consist of two days of Celeb-Am golf, nightly parties, VIP Hospitality and a celebrity only competition where the golfers will compete for a purse of $100,000 and the Celebrity Championship trophy. The tournament features 50 of the best celebrity golfers, including defending champion Mark Mulder, Ray Romano, Jerry Rice, Marcus Allen, Trent Dilfer, Bruce Jenner, Trevor Hoffman, Tony Romo, Rollie Fingers, Joe Morgan, Mario Lemieux, Grant Fuhr, Rick Rhoden and many others. All the action will be televised throughout Southern California on Fox Sports San Diego and Fox Sports West. Average attendance ranges from 15,000 – 20,000 spectators.

Known as a first-class venue for entertaining key producers and clients and a valuable branding opportunity, the Celebrity Championship is also one of San Diego’s longest running community events. Since its inception in 1999, the Celebrity Championship has raised more than $1.3 million on behalf of numerous San Diego-based charities. At the 2013 event, over $125,000 was raised for the Junior Seau Foundation and Marshall Faulk Foundation.

This year, charitable proceeds will again be donated to The Junior Seau Foundation and The Marshall Faulk Foundation to continue the work each does with under-privileged youth in San Diego.

Junior Seau Foundation

To educate and empower young people through the support of child abuse prevention, drug and alcohol awareness, recreational opportunities, anti-juvenile delinquency efforts and complimentary educational programs.

Marshall Faulk Foundation

The Marshall Faulk Foundation is dedicated to improving the quality of life for San Diego youth by increasing opportunities for them to lead healthy, fulfilling lives.

By building corporate partnerships within the community, we are able to provide financial assistance to projects focusing primarily on sports development and education. Through our efforts we are able to touch the lives of children in Southern California in a positive way, encouraging them to become the leaders of tomorrow.

Page 3: TOURNAMENT OVERVIEW Tent Sponsorship.pdfThursday, May 15th, 2014 Red Carpet Reception: Over 800 guests and over 50 celebrity golfers will enjoy an evening of hosted heavy hors d’oeuvres,

La Costa Resort and Spa will be the host location for the 2014 Celebrity Championship. Golfers will play La Costa’s signature Champions Course. Situated among 400 acres of

lush, garden landscape, the cozy guestrooms, spacious suites and villas of this newly renovated Carlsbad gem accommodates every modern comfort today’s discriminating

traveler desires. Everything, from crisp bed linens and a signature line of personal care and bath products, to a host of modern high-tech amenities including large flat-screen TVs and

high-speed internet access, is readily available for you to experience and enjoy. But perhaps best of all, these deluxe accommodations are all located just steps away from the

world-class golf, tennis, dining and spa that can only be found at this premier Southern California resort.

TOURNAMENT COURSE

Page 4: TOURNAMENT OVERVIEW Tent Sponsorship.pdfThursday, May 15th, 2014 Red Carpet Reception: Over 800 guests and over 50 celebrity golfers will enjoy an evening of hosted heavy hors d’oeuvres,

Thursday, May 15th, 2014 Red Carpet Reception: Over 800 guests and over 50 celebrity golfers will enjoy an evening of hosted heavy hors

d’oeuvres, hosted bars, live entertainment plus silent and live auctions to kick off the 15th annual event – 7pm Friday, May 16th, 2014

1st Round Celeb-Am Tournament – Tee times from 6:36am to 2pm Kids Golf Clinic: 50 lucky children will learn fundamental golf skills from their favorite celebrity golfers and sports

heroes Wounded Warriors: Twenty Wounded Warriors will spend the day in the VIP Tent Poolside Cocktail Party: Approximately 250 people and 50 celebrities attend this quaint party by the pool with

hosted heavy hors d’oeuvres, hosted bar and live entertainment – 7pm Celebrity Poker Championship: Over 200 attendees testing their Texas Hold ‘Em skills against a dozen of the cagiest

celebrities. Includes Hosted food, Hosted bar and great prizes – 8:30pm Saturday, May 17th, 2014

Final Round Celeb-Am Tournament and 1st Round of Celebrity Championship – Tee times from 6:36am to 2pm Champions Dinner: Approximately 1,000 people will join over 50 celebrities for a lively evening of catered food,

hosted bars, live entertainment as well as silent and live auctions – 7pm Sunday, May 18th, 2014

Final Round Celebrity Championship (celebrities only) – Tee times from 8am to noon Military Appreciation Day: Over 2,000 members of the military and their families receive free admission, lunch and bounce houses for the kids plus a chance to meet their favorite celebrities Charity and Winner’s Check presentations on 18th Green upon conclusion of play

Daily: 18th Green VIP Hospitality Tent: Located conveniently behind the 18th Green, a private viewing area

for approximately 1,000 guests each day. VIP guests will enjoy hosted food, drinks and celebrity meet and greets throughout the weekend – 6:30am to 5pm

TOURNAMENT SCHEDULE

Mark Mulder – 2013 Champion

Page 5: TOURNAMENT OVERVIEW Tent Sponsorship.pdfThursday, May 15th, 2014 Red Carpet Reception: Over 800 guests and over 50 celebrity golfers will enjoy an evening of hosted heavy hors d’oeuvres,

SPONSORSHIP OVERVIEW

Celebrity Championship to provide: 18th Green VIP Hospitality Tent Sponsorship Naming Rights to the 18th Green VIP Hospitality Tent

Sponsor 18th Green VIP Hospitality Tent Construction of a 30x30 hospitality tent on the 18th Green

including bar and furniture Sponsor Logo prominently displayed on the Tent (Tent will

receive guaranteed TV coverage) Merrill Lynch’s Logo on all Hospitality Credentials Sponsor Logo on all Signage in and adjacent to the 18th

Green VIP Hospitality Tent All Tournament sponsors and celebrities have access

50 Daily Passes to the 18th Green VIP Hospitality Tent 50 passes on Friday, May 16 50 passes on Saturday, May 17 50 Final Round passes on Sunday, May 18 Private 18th Green seating Hosted Bar Hosted breakfast, lunch and snacks Tent open 6:30am – 5:30 pm Friday-Sunday Great Networking, Entertaining and Branding Environment

Left: Private seating at the 18th Green VIP Tent. Below, bottom left: Former 4-time Tournament Champ Rich Rhoden with former Champ and NHL Hall of Famer Grant Fuhr with Bears great Willie Gault in the VIP Tent

Ray Romano at the 18th Green VIP Tent

Page 6: TOURNAMENT OVERVIEW Tent Sponsorship.pdfThursday, May 15th, 2014 Red Carpet Reception: Over 800 guests and over 50 celebrity golfers will enjoy an evening of hosted heavy hors d’oeuvres,

SPONSORSHIP OVERVIEW

Television Two 30 second commercials in each Tournament telecast

on Fox Sports San Diego & Fox Sports West Minimum of 20 airings of the Tournament

14 airings on Fox Sports San Diego 6 airings on the Fox Sports West Minimum of 40 spots Blanket Coverage throughout Southern Cal

Opening & Closing Billboards in each Telecast 5 second billboards Minimum of 40 total Billboards

Newspaper Sponsor Logo in all Union Tribune ads

¼ Page Color Four ¼ Page UT ads the week of the Tournament

Additional Media Sponsor Logo in Tournament TV ads (over 200 spots) Sponsor Logo in Tournament Print and On-Line ads Sponsor Logo in Tournament Social Media

Mario Lemieux being interviewed for the Tournament Telecast

¼ page UT ad Tournament Facebook Page

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SPONSORSHIP OVERVIEW

Meet and Greet Sponsorship Sponsor will be the Official Sponsor of the

Meet and Greet with Marshall Faulk Hosted in the Sponsor 18th Green

Hospitality Tent Thursday, May 15th from 5-6pm Sponsor logo on Step and Repeat

8 invitations to the Meet and Greet Hosted bar and snacks Photo opportunity for guests Networking opportunity with top

sponsors Marshall and other celebrities in

attendance

Mario Lemieux being interviewed for the Tournament Telecast

Guests with Marshall at the Meet and Greet

Real Housewives of Beverly Hills star Mauricio Umansky sinks a putt on 18

Page 8: TOURNAMENT OVERVIEW Tent Sponsorship.pdfThursday, May 15th, 2014 Red Carpet Reception: Over 800 guests and over 50 celebrity golfers will enjoy an evening of hosted heavy hors d’oeuvres,

Sales Promotion Sponsor Consumer Promotion Free Ticket Giveaway

5,000 3-Day GA Tickets for Merrill Lynch’s promotional use (for select on premise accounts)

Sponsor Logo on Ticket-Back (right) Use of Tournament Logo at Point of Sale ISM will design POS Display

Celebrity Championship Sweepstakes Win a chance to play with a celebrity Win Party Tickets Win 18th Green VIP Passes Win Celebrity Championship memorabilia Win a Meet and Greet with Marshall

Faulk Use of Marshall Faulk’s Likeness at Point

of Sale ISM will design POS Display

SPONSORSHIP OVERVIEW

Fans at the Celebrity Championship – Ave.

Attendance: 15,000 to 20,000

Left: Four Hall of Famers and an Olympic Gold Medalist sign free autographs at the Celebrity Championship. From far left: Marshall Faulk, Mike Eruzione, Goose Gossage, Rollie Fingers and Grant Fuhr

Fans at the Celebrity Championship

Page 9: TOURNAMENT OVERVIEW Tent Sponsorship.pdfThursday, May 15th, 2014 Red Carpet Reception: Over 800 guests and over 50 celebrity golfers will enjoy an evening of hosted heavy hors d’oeuvres,

Additional Exposure One Sponsor 1st Tee Sign (within TV camera

angles) Two Sponsor 18th Green Signs (within TV camera

angles) Sponsor Logo on the 18th Green Leader Board Sponsor Logo on Tournament Sponsor Banner Sponsor Logo on Video Screen during the Red

Carpet Reception and Champions Dinner Sponsor Banner ad in Tournament E-Blasts Sponsor Logo on Tournament Facebook and

Twitter Pages Sponsor Link/Logo on Tournament Website Exclusivity Investment category (does not include banks or

golf only packages)

SPONSORSHIP OVERVIEW

18th Green Signs in the background

Logos on 18th Green

Leaderboard

First Tee Signs and Goose Gossage, Ray Romano and Rollie Fingers

Page 10: TOURNAMENT OVERVIEW Tent Sponsorship.pdfThursday, May 15th, 2014 Red Carpet Reception: Over 800 guests and over 50 celebrity golfers will enjoy an evening of hosted heavy hors d’oeuvres,

SPONSORSHIP OVERVIEW

Golf Eight playing positions in the

two-day Celebrity/Amateur golf tournament (Two foursomes each day on Friday & Saturday at La Costa) Different Celebrity Each Day Priority for Celebrity Pairings Priority Tee Times Complimentary Food and

Beverages on Course Access to 18th Green VIP Tent

Eight Premium Gift Packs (golf shirt, golf vest, golf shoes, golf balls, picture plaque with celebrities and much more!)

Yankees Hall of Fame Pitcher Goose Gossage with his Foursome

Page 11: TOURNAMENT OVERVIEW Tent Sponsorship.pdfThursday, May 15th, 2014 Red Carpet Reception: Over 800 guests and over 50 celebrity golfers will enjoy an evening of hosted heavy hors d’oeuvres,

SPONSORSHIP OVERVIEW

Hospitality Sixteen invitations to the Red Carpet Reception (Thursday

Night) Sixteen invitations to the Poolside Cocktail Party (Friday Night) Four seats at the Celebrity Poker Championship (Friday Night) Four Spectator Passes to the Celebrity Poker Championship Sixteen invitations to the Champions Dinner (Saturday Night) Fifty VIP Hospitality Credentials (valid Friday - Sunday) All Tournament Parties and Hospitality Areas at La Costa

are attended by celebrities and all-inclusive of Food and Beverages

Meet and Greet with Marshall Faulk (Thursday Night) Twenty-Five VIP Parking Credentials Autographed Memorabilia/Gifts from Tournament Celebrities Four rooms at La Costa Resort and Spa for Thursday-Saturday

nights during the Tournament Net Package Price: $100,000

Above: Red Carpet Reception – over $125,000 was raised for the Junior Seau Foundation

Spectators at the Celebrity Poker Championship

Brian Baumgartner in front of the 18th Green VIP Hospitality Tent

Page 12: TOURNAMENT OVERVIEW Tent Sponsorship.pdfThursday, May 15th, 2014 Red Carpet Reception: Over 800 guests and over 50 celebrity golfers will enjoy an evening of hosted heavy hors d’oeuvres,

TOURNAMENT PHOTOS

Defending Champ and ESPN analyst Mark Mulder

putting on hole 9

Comedians Ray Romano, Brian Baumgartner and Tom Dreesen finish on 18

NHL Hall of Famer Jeremy Roenick

Edge Pool Guests watch the action from the 18th Green VIP Hospitality Tent

Comedians Ray Romano, Brian Baumgartner and Tom Dreesen finish on 18

Page 13: TOURNAMENT OVERVIEW Tent Sponsorship.pdfThursday, May 15th, 2014 Red Carpet Reception: Over 800 guests and over 50 celebrity golfers will enjoy an evening of hosted heavy hors d’oeuvres,

TOURNAMENT PHOTOS

Former Padre Kurt Bevacqua wearing the 2011Tournament wind shirt and 2012 hat

Olympic Gold Medalist Dan Jansen with Red Carpet Reception attendees

NFL QB Kyle Boller with his foursome

Left: Olympic Gold Medalist Dan Jansen at the Red Carpet Reception

Color Guard kicking off Military Appreciation Day

Goose Gossage with his Brown-Forman Foursome Gold Medalist - Kardashians Star Bruce Jenner with his foursome