TOURNAMENT OVERVIEW Tent Sponsorship.pdfThursday, May 15th, 2014 Red Carpet Reception: Over 800...
Transcript of TOURNAMENT OVERVIEW Tent Sponsorship.pdfThursday, May 15th, 2014 Red Carpet Reception: Over 800...
TOURNAMENT OVERVIEW
The 2014 Celebrity Championship hosted by Marshall Faulk will take place May 15th – 18th at La Costa Resort and Spa. The tournament will consist of two days of Celeb-Am golf, nightly parties, VIP Hospitality and a celebrity only competition where the golfers will compete for a purse of $100,000 and the Celebrity Championship trophy. The tournament features 50 of the best celebrity golfers, including defending champion Mark Mulder, Ray Romano, Jerry Rice, Marcus Allen, Trent Dilfer, Bruce Jenner, Trevor Hoffman, Tony Romo, Rollie Fingers, Joe Morgan, Mario Lemieux, Grant Fuhr, Rick Rhoden and many others. All the action will be televised throughout Southern California on Fox Sports San Diego and Fox Sports West. Average attendance ranges from 15,000 – 20,000 spectators.
Known as a first-class venue for entertaining key producers and clients and a valuable branding opportunity, the Celebrity Championship is also one of San Diego’s longest running community events. Since its inception in 1999, the Celebrity Championship has raised more than $1.3 million on behalf of numerous San Diego-based charities. At the 2013 event, over $125,000 was raised for the Junior Seau Foundation and Marshall Faulk Foundation.
This year, charitable proceeds will again be donated to The Junior Seau Foundation and The Marshall Faulk Foundation to continue the work each does with under-privileged youth in San Diego.
Junior Seau Foundation
To educate and empower young people through the support of child abuse prevention, drug and alcohol awareness, recreational opportunities, anti-juvenile delinquency efforts and complimentary educational programs.
Marshall Faulk Foundation
The Marshall Faulk Foundation is dedicated to improving the quality of life for San Diego youth by increasing opportunities for them to lead healthy, fulfilling lives.
By building corporate partnerships within the community, we are able to provide financial assistance to projects focusing primarily on sports development and education. Through our efforts we are able to touch the lives of children in Southern California in a positive way, encouraging them to become the leaders of tomorrow.
La Costa Resort and Spa will be the host location for the 2014 Celebrity Championship. Golfers will play La Costa’s signature Champions Course. Situated among 400 acres of
lush, garden landscape, the cozy guestrooms, spacious suites and villas of this newly renovated Carlsbad gem accommodates every modern comfort today’s discriminating
traveler desires. Everything, from crisp bed linens and a signature line of personal care and bath products, to a host of modern high-tech amenities including large flat-screen TVs and
high-speed internet access, is readily available for you to experience and enjoy. But perhaps best of all, these deluxe accommodations are all located just steps away from the
world-class golf, tennis, dining and spa that can only be found at this premier Southern California resort.
TOURNAMENT COURSE
Thursday, May 15th, 2014 Red Carpet Reception: Over 800 guests and over 50 celebrity golfers will enjoy an evening of hosted heavy hors
d’oeuvres, hosted bars, live entertainment plus silent and live auctions to kick off the 15th annual event – 7pm Friday, May 16th, 2014
1st Round Celeb-Am Tournament – Tee times from 6:36am to 2pm Kids Golf Clinic: 50 lucky children will learn fundamental golf skills from their favorite celebrity golfers and sports
heroes Wounded Warriors: Twenty Wounded Warriors will spend the day in the VIP Tent Poolside Cocktail Party: Approximately 250 people and 50 celebrities attend this quaint party by the pool with
hosted heavy hors d’oeuvres, hosted bar and live entertainment – 7pm Celebrity Poker Championship: Over 200 attendees testing their Texas Hold ‘Em skills against a dozen of the cagiest
celebrities. Includes Hosted food, Hosted bar and great prizes – 8:30pm Saturday, May 17th, 2014
Final Round Celeb-Am Tournament and 1st Round of Celebrity Championship – Tee times from 6:36am to 2pm Champions Dinner: Approximately 1,000 people will join over 50 celebrities for a lively evening of catered food,
hosted bars, live entertainment as well as silent and live auctions – 7pm Sunday, May 18th, 2014
Final Round Celebrity Championship (celebrities only) – Tee times from 8am to noon Military Appreciation Day: Over 2,000 members of the military and their families receive free admission, lunch and bounce houses for the kids plus a chance to meet their favorite celebrities Charity and Winner’s Check presentations on 18th Green upon conclusion of play
Daily: 18th Green VIP Hospitality Tent: Located conveniently behind the 18th Green, a private viewing area
for approximately 1,000 guests each day. VIP guests will enjoy hosted food, drinks and celebrity meet and greets throughout the weekend – 6:30am to 5pm
TOURNAMENT SCHEDULE
Mark Mulder – 2013 Champion
SPONSORSHIP OVERVIEW
Celebrity Championship to provide: 18th Green VIP Hospitality Tent Sponsorship Naming Rights to the 18th Green VIP Hospitality Tent
Sponsor 18th Green VIP Hospitality Tent Construction of a 30x30 hospitality tent on the 18th Green
including bar and furniture Sponsor Logo prominently displayed on the Tent (Tent will
receive guaranteed TV coverage) Merrill Lynch’s Logo on all Hospitality Credentials Sponsor Logo on all Signage in and adjacent to the 18th
Green VIP Hospitality Tent All Tournament sponsors and celebrities have access
50 Daily Passes to the 18th Green VIP Hospitality Tent 50 passes on Friday, May 16 50 passes on Saturday, May 17 50 Final Round passes on Sunday, May 18 Private 18th Green seating Hosted Bar Hosted breakfast, lunch and snacks Tent open 6:30am – 5:30 pm Friday-Sunday Great Networking, Entertaining and Branding Environment
Left: Private seating at the 18th Green VIP Tent. Below, bottom left: Former 4-time Tournament Champ Rich Rhoden with former Champ and NHL Hall of Famer Grant Fuhr with Bears great Willie Gault in the VIP Tent
Ray Romano at the 18th Green VIP Tent
SPONSORSHIP OVERVIEW
Television Two 30 second commercials in each Tournament telecast
on Fox Sports San Diego & Fox Sports West Minimum of 20 airings of the Tournament
14 airings on Fox Sports San Diego 6 airings on the Fox Sports West Minimum of 40 spots Blanket Coverage throughout Southern Cal
Opening & Closing Billboards in each Telecast 5 second billboards Minimum of 40 total Billboards
Newspaper Sponsor Logo in all Union Tribune ads
¼ Page Color Four ¼ Page UT ads the week of the Tournament
Additional Media Sponsor Logo in Tournament TV ads (over 200 spots) Sponsor Logo in Tournament Print and On-Line ads Sponsor Logo in Tournament Social Media
Mario Lemieux being interviewed for the Tournament Telecast
¼ page UT ad Tournament Facebook Page
SPONSORSHIP OVERVIEW
Meet and Greet Sponsorship Sponsor will be the Official Sponsor of the
Meet and Greet with Marshall Faulk Hosted in the Sponsor 18th Green
Hospitality Tent Thursday, May 15th from 5-6pm Sponsor logo on Step and Repeat
8 invitations to the Meet and Greet Hosted bar and snacks Photo opportunity for guests Networking opportunity with top
sponsors Marshall and other celebrities in
attendance
Mario Lemieux being interviewed for the Tournament Telecast
Guests with Marshall at the Meet and Greet
Real Housewives of Beverly Hills star Mauricio Umansky sinks a putt on 18
Sales Promotion Sponsor Consumer Promotion Free Ticket Giveaway
5,000 3-Day GA Tickets for Merrill Lynch’s promotional use (for select on premise accounts)
Sponsor Logo on Ticket-Back (right) Use of Tournament Logo at Point of Sale ISM will design POS Display
Celebrity Championship Sweepstakes Win a chance to play with a celebrity Win Party Tickets Win 18th Green VIP Passes Win Celebrity Championship memorabilia Win a Meet and Greet with Marshall
Faulk Use of Marshall Faulk’s Likeness at Point
of Sale ISM will design POS Display
SPONSORSHIP OVERVIEW
Fans at the Celebrity Championship – Ave.
Attendance: 15,000 to 20,000
Left: Four Hall of Famers and an Olympic Gold Medalist sign free autographs at the Celebrity Championship. From far left: Marshall Faulk, Mike Eruzione, Goose Gossage, Rollie Fingers and Grant Fuhr
Fans at the Celebrity Championship
Additional Exposure One Sponsor 1st Tee Sign (within TV camera
angles) Two Sponsor 18th Green Signs (within TV camera
angles) Sponsor Logo on the 18th Green Leader Board Sponsor Logo on Tournament Sponsor Banner Sponsor Logo on Video Screen during the Red
Carpet Reception and Champions Dinner Sponsor Banner ad in Tournament E-Blasts Sponsor Logo on Tournament Facebook and
Twitter Pages Sponsor Link/Logo on Tournament Website Exclusivity Investment category (does not include banks or
golf only packages)
SPONSORSHIP OVERVIEW
18th Green Signs in the background
Logos on 18th Green
Leaderboard
First Tee Signs and Goose Gossage, Ray Romano and Rollie Fingers
SPONSORSHIP OVERVIEW
Golf Eight playing positions in the
two-day Celebrity/Amateur golf tournament (Two foursomes each day on Friday & Saturday at La Costa) Different Celebrity Each Day Priority for Celebrity Pairings Priority Tee Times Complimentary Food and
Beverages on Course Access to 18th Green VIP Tent
Eight Premium Gift Packs (golf shirt, golf vest, golf shoes, golf balls, picture plaque with celebrities and much more!)
Yankees Hall of Fame Pitcher Goose Gossage with his Foursome
SPONSORSHIP OVERVIEW
Hospitality Sixteen invitations to the Red Carpet Reception (Thursday
Night) Sixteen invitations to the Poolside Cocktail Party (Friday Night) Four seats at the Celebrity Poker Championship (Friday Night) Four Spectator Passes to the Celebrity Poker Championship Sixteen invitations to the Champions Dinner (Saturday Night) Fifty VIP Hospitality Credentials (valid Friday - Sunday) All Tournament Parties and Hospitality Areas at La Costa
are attended by celebrities and all-inclusive of Food and Beverages
Meet and Greet with Marshall Faulk (Thursday Night) Twenty-Five VIP Parking Credentials Autographed Memorabilia/Gifts from Tournament Celebrities Four rooms at La Costa Resort and Spa for Thursday-Saturday
nights during the Tournament Net Package Price: $100,000
Above: Red Carpet Reception – over $125,000 was raised for the Junior Seau Foundation
Spectators at the Celebrity Poker Championship
Brian Baumgartner in front of the 18th Green VIP Hospitality Tent
TOURNAMENT PHOTOS
Defending Champ and ESPN analyst Mark Mulder
putting on hole 9
Comedians Ray Romano, Brian Baumgartner and Tom Dreesen finish on 18
NHL Hall of Famer Jeremy Roenick
Edge Pool Guests watch the action from the 18th Green VIP Hospitality Tent
Comedians Ray Romano, Brian Baumgartner and Tom Dreesen finish on 18
TOURNAMENT PHOTOS
Former Padre Kurt Bevacqua wearing the 2011Tournament wind shirt and 2012 hat
Olympic Gold Medalist Dan Jansen with Red Carpet Reception attendees
NFL QB Kyle Boller with his foursome
Left: Olympic Gold Medalist Dan Jansen at the Red Carpet Reception
Color Guard kicking off Military Appreciation Day
Goose Gossage with his Brown-Forman Foursome Gold Medalist - Kardashians Star Bruce Jenner with his foursome