TOURISMPERFORMANCE REPORTmytourismdata.tourism.gov.my/wp-content/uploads/2019/06/... ·...
Transcript of TOURISMPERFORMANCE REPORTmytourismdata.tourism.gov.my/wp-content/uploads/2019/06/... ·...
Strategic PlanningDivision
DIRECTOR’S NOTE :
Source: DVS, Tourism Malaysia.
First quarter 2019 showed Malaysia received positive growth of tourist arrivals than the previous
year, increased +2.7% to 6.70 mil. (6.52 mil. in 2018). Major markets such as Singapore
(2,626,125, -1.5%), Brunei (319,024, -10.6%) and Saudi Arabia (17,438,-20.5%) recorded
negative trend together with several markets from Europe. However, Indonesia (924,916,
+17.1%), Vietnam (84,136, +6.6%), China (841,800, +8.8%), South Korea (186,827, +11.8) and
India (157,690, +18.6%) recorded sturdy positive growth. In tandem with the uptrend of arrivals,
Malaysia also recorded positive growth of tourist expenditure, increased +16.9% to RM21.4 b.
Traditional markets such as Singapore (RM6.17 b., -3.8%), China (RM3.71 b., +20.6%) and
Indonesia (RM2.83 b., +40.5%) were the main contributors.
DATO’ HJ. ZAINUDDIN BIN ABDUL WAHABSenior Director, Strategic Planning Division
SUMMARY OF TOURIST ARRIVALS & EXPENDITURE
TOURISM PERFORMANCE REPORT
2019 : JANUARY-MARCH
TOURIST
ARRIVALS
6,696,230
TOTAL
EXPENDITURE
(RM)
21,439.8 m.
+16.9%
AVERAGE
PER CAPITA
(RM)
3,201.8
+13.8%
AVERAGE
PER DIEM
(RM)
AVERAGE
STAY
(NIGHTS)
533.6 6.0
+1.8
-20.3%
+2.7%
Strategic Planning Division TOURISM MALAYSIA
TOURISM PERFORMANCE REPORTJanuary-March 2019
TOURIST ARRIVALS BY MODE OF TRANSPORT (Share,%)
Source : Ministry of Tourism & Sports, Thailand
BPS [Badan Pusat Statistik Indonesia]
Respective NTO’s
ASEAN TOURIST ARRIVALS
AIR RAILSEALAND
36.9 57.0 4.8 1.4
35.0 59.5 4.3 1.2
2019
2018
Thailand
10.8 m.+2.0 %
Singapore
4.7 mil.+1.0 %
Vietnam
4.5 mil.+7.0%
Philippines
2.2 mil.+7.9 %
Indonesia
3.8 mil.+4.3 %
Source : Tourism Malaysia with the cooperation of Immigration Department
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TOP 5 RANKING
3
Strategic Planning Division TOURISM MALAYSIA
TOURISM PERFORMANCE REPORTJanuary-March 2019
TOURIST EXPENDITURE COMPONENTS
Shopping
RM7.05 b. ∆ : +8.9%
Accommodation
RM5.15 b. ∆ : +16.9%
F&B
RM2.38 b. ∆ : +17.9%
Local Transport
RM1.63 b. ∆ : +21.7%
Organized Tour
RM1.22 b. ∆ : +36.0%
Fuel
RM0.06 b.∆ : +16.9%
Others
RM0.32 b. ∆ : +9.6%
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*Note: 1) Malaysian owned airlines only
Sports
RM0.02 b.∆ :+16.9
Medical
RM1.20 b. ∆ : +45.5%
Domestic Airfares
RM0.71 b.∆ : +10.2%
Entertainment
RM 0.54 b.∆ : +0.8%
Strategic Planning Division TOURISM MALAYSIA
TOURISM PERFORMANCE REPORTJanuary-March 2019
*International Airfares
RM1.16 b.∆ : +37.2%
TOURIST EXPENDITURE COMPONENTS – SHARE (%)
5
*Note: 1) Malaysian owned airlines only
2) ( + - ) Indicates percentage point difference to 2018
Shopping
32.9% (-2.4)
Accommodation
24.0% (0.0)
F&B
11.1% (+0.1)
Local Transport
7.6% (+0.3)
Organized Tour
5.7% (+0.8)
*International Airfares
5.4% (+0.8)
Domestic Airfares
3.3% (-0.2)
Fuel
0.3% (0.0)
Sports
0.1% (0.0)
Others
1.5% (-0.1)
Medical
5.6% (+1.1)
Entertainment
2.5% (-0.4)
Strategic Planning Division TOURISM MALAYSIA
TOURISM PERFORMANCE REPORTJanuary-March 2019
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TOP 20 MARKETS
Strategic Planning Division TOURISM MALAYSIA
TOURISM PERFORMANCE REPORTJanuary-March 2019
COUNTRY OF
NATIONALITY
TOURIST ARRIVALSAVERAGE LENGTH OF
STAY (NIGHT)
AVERAGE PER DIEM
EXPENDITURE (RM)AVERAGE PER CAPITA (RM) TOURIST RECEIPTS (RM MIL.)
JAN-MAR
2018
JAN-MAR
2019
GROWT
H (%)
JAN-MAR
2018
JAN-MAR
2019Variance
JAN-MAR
2018
JAN-MAR
2019GROWTH (%)
JAN-MAR
2018
JAN-MAR
2019
GROWTH
(%)
JAN-MAR
2018
JAN-MAR
2019
GROWT
H (%)
SINGAPORE 2,667,468 2,626,125 -1.5 2.1 2.2 0.1 1,132.2 1,085.1 -4.2 2,403.6 2,349.0 -2.3 6,411.6 6,168.8 -3.8
THAILAND 473,880 489,351 3.3 5.5 4.1 -1.4 318.4 420.4 32.0 1,751.4 1,740.5 -0.6 830.0 851.7 2.6
INDONESIA 789,550 924,916 17.1 5.3 5.5 0.2 481.8 552.2 14.6 2,553.3 3,063.4 20.0 2,016.0 2,833.4 40.5
BRUNEI 356,696 319,024 -10.6 3.4 2.5 -0.9 656.9 877.3 33.5 2,266.0 2,217.3 -2.1 808.3 707.4 -12.5
VIETNAM 78,921 84,136 6.6 3.2 5.2 2.0 805.9 589.2 -26.9 2,578.8 3,038.6 17.8 203.5 255.7 25.6
CHINA 773,732 841,800 8.8 5.5 6.1 0.6 723.5 726.6 0.4 3,979.1 4,411.1 10.9 3,078.8 3,713.3 20.6
JAPAN 104,051 104,049 0.0 4.9 6.4 1.5 685.8 642.9 -6.2 3,360.3 4,113.4 22.4 349.6 428.0 22.4
SOUTH KOREA 167,060 186,827 11.8 5.3 6.2 0.9 721.6 715.6 -0.8 3,824.3 4,463.3 16.7 638.9 833.9 30.5
TAIWAN 95,729 95,800 0.1 4.2 5.4 1.2 745.2 790.5 6.1 3,129.7 4,254.3 35.9 299.6 407.6 36.0
INDIA 133,015 157,690 18.6 4.7 6.8 2.1 815.4 696.4 -14.6 3,832.6 4,712.6 23.0 509.8 743.1 45.8
SAUDI ARABIA 21,932 17,438 -20.5 9.4 10.1 0.7 992.4 1,097.0 10.5 9,328.7 11,069.0 18.7 204.6 193.0 -5.7
CANADA 25,353 25,934 2.3 5.7 7.1 1.4 602.1 617.9 2.6 3,432.2 4,415.6 28.7 87.0 114.5 31.6
U.S.A. 65,793 68,812 4.6 6.9 7.2 0.3 485.9 623.6 28.3 3,352.7 4,506.2 34.4 220.6 310.1 40.6
AUSTRALIA 89,271 89,399 0.1 6.1 6.1 0.0 657.0 732.5 11.5 4,007.6 4,483.3 11.9 357.8 400.8 12.0
SWEDEN 13,345 10,999 -17.6 6.3 7.0 0.7 520.6 631.0 21.2 3,280.1 4,416.7 34.7 43.8 48.6 11.0
UK 95,452 92,789 -2.8 6.8 8.5 1.7 526.3 614.8 16.8 3,556.6 5,212.0 46.5 339.5 483.6 42.5
NETHERLANDS 18,686 17,486 -6.4 6.8 8.4 1.6 549.3 487.4 -11.3 3,734.9 4,107.8 10.0 69.8 71.8 2.9
FRANCE 35,697 35,384 -0.9 8.1 8.9 0.8 425.6 486.1 14.2 3,447.3 4,316.0 25.2 123.1 152.7 24.1
GERMANY 38,112 39,221 2.9 8.0 8.5 0.5 423.5 496.7 17.3 3,387.7 4,234.5 25.0 129.1 166.1 28.6
OTHERS 476,475 469,050 -1.6 7.7 7.9 0.1 440.6 693.6 57.4 3,402.4 5,449.0 60.2 1,621.1 2,555.8 57.7
GRAND TOTAL 6,520,218 6,696,230 2.7 4.2 6.0 1.8 669.8 533.6 -20.3 2,813.1 3,201.8 13.8 18,342.3 21,439.8 16.9
(Single Response)
MAIN PURPOSE OF VISIT
SHOPPING
87.4%(+1.6)
SIGHTSEEING
IN THE CITIES
87.0%(+2.6)
VISITING
ISLAND &
BEACHES
48.7%(0.0)
VISITING
MUSEUM
29.0%(-3.3)
SWIMMING
41.7%(+22.3)
NIGHTLIFE &
ENTERTAINMENT
21.2%(+6.3)
MAJOR ACTIVITIES ENGAGED
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(Multiple Response)
VISITING
HISTORICAL
PLACES
28.3%(0.0)
61.9%(+6.4)
16.6%(-5.9)
13.8%(+3.3)
2.6%(-1.4)
1.4%(-0.2)
1.2%(-0.4)
0.9%(+0.4)
0.8%(0.0)
VISITING
THEME PARK
22.0%(-0.9)
VISITING
VILLAGE
26.5%(+6.6)
Strategic Planning Division TOURISM MALAYSIA
TOURISM PERFORMANCE REPORTJanuary-March 2019
SNORKELING
27.3%(+17.0)
*Note: ( + - ) Indicates percentage point difference to 2018
(Multiple Response)
TOP SHOPPING ITEMS PURCHASED BY POPULARITY
SHOPPING INFORMATION
(Multiple Response)
TOP SHOPPING LOCATION
BY POPULARITY2018
RM 6.5 b.
2019
RM 7.1 b.
TOTAL EXPENDITURE
2018
RM 993.0
2019
RM 1,053.4
PER CAPITA
+8.9%
+6.1%
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HANDICRAFT/
SOUVENIR
82.3%(-13.7)
FOODSTUFF
81.9%(-17.5)
APPARELS/
CLOTHES
79.3%(-9.2)
HOUSEHOLD
GOODS
49.8%(+3.3)CHOCOLATE
31.0%(+3.1)
COSMETICS
51.9%(-2.2)
SHOES
44.2%(+2.5)
21.7%
PETALING St.
19.9%
KLIA/klia2
9.9%
LANGKAWI
67.6%
BB-KLCC
61.7%
JB
33.5%
Melaka
Strategic Planning Division TOURISM MALAYSIA
TOURISM PERFORMANCE REPORTJanuary-June 2018
FRAGRANCE
34.3%(+10.2)
(+29.8) (+46.7) (+20.8)
(+9.7) (+11.0) (+2.5)
*Note: ( + - ) Indicates percentage point difference to 2018
SOURCE OF INFORMATION
INTERNET
62.8%(+7.6)
*F/R LIVING IN
MALAYSIA
54.5%(0.0)
*F/R VISITED
MALAYSIA
83.7%(+22.0)
OWN
EXPERIENCE
87.6%(-2.8)
TRAVEL
GUIDE BOOKS
37.9%(+22.0)
TRAVEL AGENTS
32.3%(-5.6)
AIRLINES
21.0%
(+6.6)
BUSINESS
COLLEAGUE
19.8%(+6.2)
*F/R = Friends / Relatives
(Multiple Response)
Source: DVS, Tourism Malaysia.
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SEARCH
ENGINE
24.4%(-11.4)
TRAVEL REVIEW
WEBSITES
16.7%(+4.8)
ONLINE TRAVEL
PROVIDER
17.7%(+5.1)
SOCIAL MEDIA
15.4%(+7.1)
WEBSITES
19.7%(-0.6)
TRAVEL
BLOG
4.4%(+1.4)
Breakdown of INTERNET(as single response)
Strategic Planning Division TOURISM MALAYSIA
TOURISM PERFORMANCE REPORTJanuary-March 2019
*Note: ( + - ) Indicates percentage point difference to 2018
TOP STATES VISITED (BY RANK)
DECISION MAKER
Note:
Tourist stayed at least 1 night at each state
Multiple Response
( ) indicates ranking in 2018
Indicates the rank is similar to 2018
(Single Response)
10
Johor
1 KL, Selangor
& Putrajaya
3 Melaka
7 Penang
4 Sabah
8 Kedah
5 (6)Pahang 6 (5)
Sarawak
2 Johor
OWN SELF
79.0%(+8.2) SPOUSE
12.9%(-3.8)
FRIEND
2.7%(0.0)
CHILDREN
2.2%(+1.4)
COMPANY
1.0%(-1.4)
Strategic Planning Division TOURISM MALAYSIA
TOURISM PERFORMANCE REPORTJanuary-March 2019
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*Note: ( + - ) Indicates percentage point difference to 2018
NOTES
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Strategic Planning Division TOURISM MALAYSIA
TOURISM PERFORMANCE REPORTJanuary-March 2018