Tourisme durable rencontres franco-canadiennes oct 2011
Transcript of Tourisme durable rencontres franco-canadiennes oct 2011
Visiting companies : the living part of Industrial Tourism
European Tourism Day
Brussels
27 septembre 2011
Claire SOVIGNET- ACFCIClaire SOVIGNET- ACFCI
Attempting a definitionAttempting a definition
Industrial tourism intends to transmit knowledge of productive, scientific and technical activities, both present and past, based on processes, know-how, products or services.
Industrial tourism is either dealing with : living industryindustrial heritageor a combination of both.
Living industry : any active organization developing productive, scientific or technical activities.
…from the ongoing work of the ISO Group on Industrial Tourism
The main motivations The main motivations
For companies
•Communicating with visitors about the corporate life, know-how, values, history, products, team, projects, ...(improving its image)•Creating links with the local community (improving its acceptability) •Increasing sales and customer loyalty ( improving its profit)•Motivating the staff (improving its productivity •Recruiting new skills (improving its attractivity)
For public actors
•Promoting its industries of excellence (territorial marketing)•Creating local events involving the businesses (territorial link) •Developing an alternative tourism offer (industrial tourism) •Facilitating employment and developing entrepreneurship
For visitors
•Living a real experience (authenticity)•Discovering a new field of knowledge ( curiosity) •Meeting people passionnate about their job (sociability)
The main players and actions (in France) The main players and actions (in France)
Chambers of Commerce
Developing a quality label
for the open companies
Organizing local events
and networking
Trade associations ans major companies
Developing a policy of public (temporary or permanent) opening
Regions
Creating a catalog and an annual schedule of visits
Developing a web platform for online reservations
Ministry
Atout-France
Organizing a national annual event
Publishing a Guide for companies (2011)
Creating a national website (2012)
The European Congresses The European Congresses
After …Angers 2006 / Toledo 2008/ Torino 2010….
Sao Joao da Madeira (Portugal)
22-23 November 2012
www.portugalturismoindustrial.com
The ISO Working GroupThe ISO Working Group
ISO TC 228TOURISM&
RELATED SERVICES
ISO TC 228TOURISM&
RELATED SERVICES
WG 1 DIVING SERVICES
WG 1 DIVING SERVICES
WG 7ADVENTURE
TOURISM
WG 7ADVENTURE
TOURISM
WG 6
NATURAL PROTECTED AREAS
WG 6
NATURAL PROTECTED AREAS
WG 5 BEACHESWG 5
BEACHES
WG 4GOLF SERVICES
WG 4GOLF SERVICES
WG 3 TOURIST
INFORMATION OFFICES
WG 3 TOURIST
INFORMATION OFFICES
WG 2HEALTH TOURISM
& SERVICES
WG 2HEALTH TOURISM
& SERVICES
PG 1MEDICAL SPA
PG 1MEDICAL SPA
PG 2THALASSOTHERAPY
PG 2THALASSOTHERAPY
PG 3WELLNESS SPA
PG 3WELLNESS SPA
WG 8YACHT HABORS
WG 8YACHT HABORS
WG 9INDUSTRIAL
TOURISM
WG 9INDUSTRIAL
TOURISM
WG10 ENVIROMENTALLY
FRIENDLY ACCOMMODATION
WG10 ENVIROMENTALLY
FRIENDLY ACCOMMODATION
Wanting to join the group ?
Contact your national standardization organizartion
Convenor : ACFCI (France)
Secretary : AENOR-ICTE (Spain)
Thank you for your attention !..Thank you for your attention !..