Tourism Trends of Philippines’ Major Markets Secretary JOSEPH H. DURANO Department of Tourism...
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Transcript of Tourism Trends of Philippines’ Major Markets Secretary JOSEPH H. DURANO Department of Tourism...
Tourism Trends of Philippines’ Major Markets
Tourism Trends of Philippines’ Major Markets
Secretary JOSEPH H. DURANODepartment of Tourism
Secretary JOSEPH H. DURANODepartment of Tourism
Worldwide Visitor Arrivals and Worldwide Visitor Arrivals and Receipts, 1994 - 2004Receipts, 1994 - 2004
Visitor Arrivals % Inc/ Visitor Receipts % Inc/ (in Millions) Dec (in US$ Billions) Dec
1994 517.3 4.3% 3531995 551.5 6.6% 401 13.6%1996 585.8 6.2% 434 8.2%1997 610.0 4.1% 443 2.0%1998 628.2 3.0% 441 (0.5%)1999 651.8 3.8% 457 3.6%2000 696.1 6.8% 477 4.3%2001 694.6 (0.2%) 464 (2.7%)2002 702.6 1.1% 474 2.1%2003 694.0 (1.2%) 514 8.4%2004 526.0* 12.0% n/a n/a
Visitor Arrivals % Inc/ Visitor Receipts % Inc/ (in Millions) Dec (in US$ Billions) Dec
1994 517.3 4.3% 3531995 551.5 6.6% 401 13.6%1996 585.8 6.2% 434 8.2%1997 610.0 4.1% 443 2.0%1998 628.2 3.0% 441 (0.5%)1999 651.8 3.8% 457 3.6%2000 696.1 6.8% 477 4.3%2001 694.6 (0.2%) 464 (2.7%)2002 702.6 1.1% 474 2.1%2003 694.0 (1.2%) 514 8.4%2004 526.0* 12.0% n/a n/a
* January – August 2004Source: World Tourism Organization
Regional Distribution of International Regional Distribution of International Tourist Arrivals, 2001 – 2003Tourist Arrivals, 2001 – 2003
(in Million)(in Million)
RegionRegion 20002000 20012001 20022002 20032003
EuropeEurope 402.8402.8 402.7402.7 399.8399.8 401.5401.5AmericasAmericas 128.3128.3 121.0121.0 114.9114.9 112.4112.4Asia and the PacificAsia and the Pacific 115.3115.3 120.9120.9 131.3131.3 119.1119.1AfricaAfrica 27.0 27.0 28.2 28.2 29.1 29.1 30.5 30.5Middle EastMiddle East 22.7 22.7 21.8 21.8 27.6 27.6 30.4 30.4
TotalTotal 696.1696.1 694.6694.6 702.6702.6 694.0694.0
Growth RateGrowth Rate 6.8 6.8 (0.22%)(0.22%) 1.1% 1.1% (1.22%)(1.22%)
Source: World Tourism Organization
Major Tourist Destinations in 2003Major Tourist Destinations in 2003
Visitor VolumeVisitor Volume Visitor ReceiptsVisitor Receipts ( in Million)( in Million) (in US$ Billion) (in US$ Billion)
FranceFrance 75.075.0 36.636.6SpainSpain 52.552.5 41.741.7United StatesUnited States 40.440.4 65.165.1ItalyItaly 39.639.6 31.231.2ChinaChina 33.033.0 17.417.4United KingdomUnited Kingdom 24.824.8 19.419.4AustriaAustria 19.119.1 13.613.6MexicoMexico 18.718.7 n/a n/aGermanyGermany 18.418.4 19.119.1CanadaCanada 17.517.5 n/a n/a
Source: World Tourism Organization
Visitor Arrivals to the PhilippinesVisitor Arrivals to the Philippines
Actual Arrivals (in Million)
Year Volume Growth Rate
1996 2.05 16.4 %1997 2.22 8.5 %1998 2.15 (3.3)%1999 2.17 1.0 %2000 1.99 (8.2)%2001 1.80 (9.8)%2002 1.93 7.6 %2003 1.90 (1.3)%2004 2.05 23.0% * January - November
Actual Arrivals (in Million)
Year Volume Growth Rate
1996 2.05 16.4 %1997 2.22 8.5 %1998 2.15 (3.3)%1999 2.17 1.0 %2000 1.99 (8.2)%2001 1.80 (9.8)%2002 1.93 7.6 %2003 1.90 (1.3)%2004 2.05 23.0% * January - November
Projected Arrivals (in Million)Year Volume Growth Rate
2004 2.25 18%2005 2.55 13%2006 2.96 16%2007 3,40 15%2008 3.88 14%2009 4.42 14%2010 5.00 13%
Projected Arrivals (in Million)Year Volume Growth Rate
2004 2.25 18%2005 2.55 13%2006 2.96 16%2007 3,40 15%2008 3.88 14%2009 4.42 14%2010 5.00 13%
0
1
2
3
4
5
1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Actual
Projected
Philippine Visitor ReceiptsPhilippine Visitor ReceiptsPhilippine Visitor ReceiptsPhilippine Visitor Receipts
Actual Tourism Receipts (in US$ Billion)
Year Volume Growth Rate
1996 2.70 10.1%1997 2.83 4.8%1998 2.41 (14.8)%1999 2.55 5.8%2000 2.13 (16.4)%2001 1.72 (19.3)%2002 1.74 1.0%2003 1.52 (12.5)%2004 1.61* 32.4% * January - October
Actual Tourism Receipts (in US$ Billion)
Year Volume Growth Rate
1996 2.70 10.1%1997 2.83 4.8%1998 2.41 (14.8)%1999 2.55 5.8%2000 2.13 (16.4)%2001 1.72 (19.3)%2002 1.74 1.0%2003 1.52 (12.5)%2004 1.61* 32.4% * January - October
Projected Tourism Receipts(in US$ Billion)
Year Volume Growth Rate
2005 2.34 16.0%2006 2.72 16.0%2007 3.12 15.0%2008 3.56 14.0%2009 4.06 14.0%2010 4.59 13.0%
Projected Tourism Receipts(in US$ Billion)
Year Volume Growth Rate
2005 2.34 16.0%2006 2.72 16.0%2007 3.12 15.0%2008 3.56 14.0%2009 4.06 14.0%2010 4.59 13.0%
0 1 2 3 4 5
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Actual
Projected
Philippines Major Markets,Philippines Major Markets,January – November 2004January – November 2004
Philippines Major Markets,Philippines Major Markets,January – November 2004January – November 2004
Rank Country 2004 2003 Growth Rate % Share
1 USA 424,190 332,714 27.5% 20.7 2 Japan 348,472 289,499 20.4% 17.0 3 Korea 340,486 269,641 26.3% 16.6 4 Greater China 291,477 238,183 22.4% 14.2 5 Australia 74,532 58,268 27.9% 3.6 6 Singapore 55,605 46,573 19.4% 2.7 7 Canada 54,489 42,817 27.3% 2.7 8 United Kingdom 49,412 40,731 21.3% 2.4 9 Germany 39,733 33,013 20.4% 1.910 Malaysia 31,455 27,808 13.1% 1.5Overseas Filipinos 90,918 84,023 8.2% 4.4
Rank Country 2004 2003 Growth Rate % Share
1 USA 424,190 332,714 27.5% 20.7 2 Japan 348,472 289,499 20.4% 17.0 3 Korea 340,486 269,641 26.3% 16.6 4 Greater China 291,477 238,183 22.4% 14.2 5 Australia 74,532 58,268 27.9% 3.6 6 Singapore 55,605 46,573 19.4% 2.7 7 Canada 54,489 42,817 27.3% 2.7 8 United Kingdom 49,412 40,731 21.3% 2.4 9 Germany 39,733 33,013 20.4% 1.910 Malaysia 31,455 27,808 13.1% 1.5Overseas Filipinos 90,918 84,023 8.2% 4.4
Note: Greater China includes: Hong Kong , Taiwan, and Mainland ChinaNote: Greater China includes: Hong Kong , Taiwan, and Mainland China
Philippines’ Share of Greater Chinese Market,
2001-2003
Philippines’ Share of Greater Chinese Market,
2001-2003
IndicatorsIndicators20012001
(Volume)(Volume)20022002
(Volume)(Volume)20032003
(Volume)(Volume)
OutboundOutbound 28.38 M28.38 M 32.81 M32.81 M 30.45 M30.45 M
Arrivals to the Arrivals to the PhilippinesPhilippines 238,612238,612 286,791286,791 238,183238,183
Market ShareMarket Share 0.84%0.84% 0.87%0.87% 0.78%0.78%
Note: Greater Chinese Market includes Hong Kong, Taiwan, and Mainland ChinaNote: Greater Chinese Market includes Hong Kong, Taiwan, and Mainland China
Philippines’ Share of Japanese Market, 2001-2003
Philippines’ Share of Japanese Market, 2001-2003
IndicatorsIndicators20012001
(Volume)(Volume)20022002
(Volume)(Volume)20032003
(Volume)(Volume)
OutboundOutbound 16.22 M16.22 M 16.52 M16.52 M 13.30 M13.30 M
Arrivals to the Arrivals to the PhilippinesPhilippines 343,840343,840 341,867341,867 322,896322,896
Market ShareMarket Share 2.12%2.12% 2.07%2.07% 2.43%2.43%
Philippines’ Share of Korean Market,Philippines’ Share of Korean Market,2001-20032001-2003
Philippines’ Share of Korean Market,Philippines’ Share of Korean Market,2001-20032001-2003
IndicatorsIndicators20012001
(Volume)(Volume)20022002
(Volume)(Volume)20032003
(Volume)(Volume)
OutboundOutbound 6.08 M6.08 M 7.12 M7.12 M 7.09 M7.09 M
Arrivals to the Arrivals to the PhilippinesPhilippines 207,957207,957 288,468288,468 303,867303,867
Market ShareMarket Share 3.42%3.42% 4.05%4.05% 4.29%4.29%
Share of Balikbayan Market to Total Share of Balikbayan Market to Total Balikbayan Population in North Balikbayan Population in North
America, 2001-2003America, 2001-2003
Share of Balikbayan Market to Total Share of Balikbayan Market to Total Balikbayan Population in North Balikbayan Population in North
America, 2001-2003America, 2001-2003
IndicatorsIndicators20012001
(Volume)(Volume)20022002
(Volume)(Volume)20032003
(Volume)(Volume)
Estimated Total Estimated Total Balikbayan Balikbayan PopulationPopulation USAUSA CanadaCanada
n/an/a n/an/a
4.1 M ++4.1 M ++
759,118759,118
Total Total Balikbayan Balikbayan Arrivals to the Arrivals to the PhilippinesPhilippines
n/an/a n/an/a 333,710333,710
Market share to Market share to total Balikbayan total Balikbayan population population
n/an/a n/an/a 6.87%6.87%
Source: CFO, POEA, and DFASource: CFO, POEA, and DFA
Creation of Task ForcesCreation of Task Forces
Issuance of Office Circular No. 2004 - 25 creating Issuance of Office Circular No. 2004 - 25 creating the China, Korea, Japan, and Balikbayan also the China, Korea, Japan, and Balikbayan also known as “Biyahe Tayo” Task Forces composed known as “Biyahe Tayo” Task Forces composed of:of: HeadHead Monitoring and EvaluationMonitoring and Evaluation Coordination and InformationCoordination and Information SecretariatSecretariat
Task forces report directly to the DOT Secretary Task forces report directly to the DOT Secretary on the implementation of the marketing plans.on the implementation of the marketing plans.
THANK YOU!THANK YOU!THANK YOU!THANK YOU!
2005 Work Program for other Markets2005 Work Program for other Markets
AREA PROGRAM/PROJECTS/ACTIVITIESBUDGET
(In Php Millions)
ASEANASEAN ASEAN Tourism ForumASEAN Tourism Forum 2.3292.329
Philippine Tourism RoadshowPhilippine Tourism Roadshow .300.300
Asian Dive ExpoAsian Dive Expo .171.171
National Association of Travel Agents in SingaporeNational Association of Travel Agents in Singapore .143.143
Malaysia International Travel Fair 2005Malaysia International Travel Fair 2005 .228.228
PATA Travel MartPATA Travel Mart 1.5571.557
Spa and Wellness ExhibitionSpa and Wellness Exhibition .150.150
Discover Southeast Asia Travel Exhibition and CTC Discover Southeast Asia Travel Exhibition and CTC HolidaysHolidays .086.086
Advertising and PromotionsAdvertising and Promotions .400.400
2005 Work Program for other Markets2005 Work Program for other Markets
AREA PROGRAM/PROJECTS/ACTIVITIESBUDGET
(In Php Millions)
HONG KONGHONG KONG International Travel Expo 2005International Travel Expo 2005 1.7101.710
Production of collateral materials in Chinese Production of collateral materials in Chinese languagelanguage 3.1923.192
Maintenance of DOT website in Chinese languageMaintenance of DOT website in Chinese language .684.684
Bus Mobile AdsBus Mobile Ads 1.1401.140
3030thth Anniversary of Philippine-China Diplomatic Anniversary of Philippine-China Diplomatic RelationsRelations 1.7101.710
Advertising in local print media and local TV Advertising in local print media and local TV stationsstations 5.7005.700
TaiwanTaiwan Taichung International Travel FairTaichung International Travel Fair .185.185
WOW Philippines Product PresentationWOW Philippines Product Presentation .100.100
Kaoshiung International Travel FairKaoshiung International Travel Fair .185.185
WOW Travel Presentation Kaoshiung, TaiwanWOW Travel Presentation Kaoshiung, Taiwan .100.100
2005 Work Program for other Markets2005 Work Program for other Markets
AREA PROGRAM/PROJECTS/ACTIVITIESBUDGET
(In Php Millions)
Taiwan (cont..)Taiwan (cont..) Taipei International Travel Fair in TaiwanTaipei International Travel Fair in Taiwan 1.0001.000
Advertising and Publicity CampaignsAdvertising and Publicity Campaigns 1.0001.000
WOW Philippines Product Presentation TaipeiWOW Philippines Product Presentation Taipei .150.150
Collateral materialsCollateral materials .750.750
WOW Philippines Dive PresentationWOW Philippines Dive Presentation .100.100
WOW Philippines Cultural PromotionsWOW Philippines Cultural Promotions .285.285
Taipei International Lantern FestivalTaipei International Lantern Festival .075.075
WOW Philippines BannersWOW Philippines Banners .057.057
AustraliaAustralia Adelaide Travel ShowAdelaide Travel Show .421.421
Sydney Holiday and Travel ShowSydney Holiday and Travel Show .228.228
2005 Work Program for other Markets2005 Work Program for other Markets
AREA PROGRAM/PROJECTS/ACTIVITIESBUDGET
(In Php Millions)
Australia (cont..)Australia (cont..) Melbourne Holiday and Travel ShowMelbourne Holiday and Travel Show .285.285
Sydney Travel Agents SeminarSydney Travel Agents Seminar .044.044
Melbourne Travel Agents SeminarMelbourne Travel Agents Seminar .044.044
Balikbayan Program (Filipino Community Program)Balikbayan Program (Filipino Community Program) 1.9941.994
New YorkNew York Adventures in Travel ExpoAdventures in Travel Expo .034.034
ASEAN Evening for travel agents and writersASEAN Evening for travel agents and writers .091.091
Philippine Seminar, PATA Baltimore and Washington Philippine Seminar, PATA Baltimore and Washington DC ChaptersDC Chapters .143.143
2005 Life Insurance and Market Research 2005 Life Insurance and Market Research Association International Annual MeetingAssociation International Annual Meeting .171.171
American Society of Travel Agents World Congress American Society of Travel Agents World Congress and Travel Showand Travel Show .171.171
2005 Work Program for other Markets2005 Work Program for other Markets
AREA PROGRAM/PROJECTS/ACTIVITIESBUDGET
(In Php Millions)
New York (cont..)New York (cont..) Advertorial on Northwest Traveler MagazineAdvertorial on Northwest Traveler Magazine 1.6531.653
FrankfurtFrankfurt International Tourismus BourseInternational Tourismus Bourse 10.00010.000
Consumer FairsConsumer Fairs .304.304
Travel Trade and Media InvitationalsTravel Trade and Media Invitationals .380.380
Travel Trade “PEP” EducationalTravel Trade “PEP” Educational .076.076
Agent SeminarAgent Seminar .551.551
Joint Promotional FlyersJoint Promotional Flyers .228.228
Travel Trade and Media InvitationalsTravel Trade and Media Invitationals .228.228
Asia Pacific Workshop - SwitzerlandAsia Pacific Workshop - Switzerland .446.446
Feiren Reisen - AustriaFeiren Reisen - Austria .342.342
2005 Work Program for other Markets2005 Work Program for other Markets
AREA PROGRAM/PROJECTS/ACTIVITIESBUDGET
(In Php Millions)
Frankfurt (cont..)Frankfurt (cont..) Information Materials in German and RussianInformation Materials in German and Russian 2.3362.336
LondonLondon World Travel MartWorld Travel Mart 8.0008.000
Sales Presentations (London, Stockholm, Sales Presentations (London, Stockholm, Copenhagen, Oslo)Copenhagen, Oslo) .509.509
Brochure support for the UK Major Tour Operators Brochure support for the UK Major Tour Operators (Kuoni, Hayes and Jarvis, Silverbird)(Kuoni, Hayes and Jarvis, Silverbird) .848.848
Travel Trade Fairs in Scandinavia and Nordic Travel Trade Fairs in Scandinavia and Nordic (REISELIV, MATKA, FERIE, TUR)(REISELIV, MATKA, FERIE, TUR) 2.2602.260
ParisParis Diving Sales PromotionsDiving Sales Promotions 1.5201.520
Sales Calls during Diving Events/Marketing Support Sales Calls during Diving Events/Marketing Support to Dive Operators in Diving Eventsto Dive Operators in Diving Events .507.507
Marketing Activities with the Filipino CommunitiesMarketing Activities with the Filipino Communities 1.0131.013
Consumer PromotionsConsumer Promotions 5.3195.319