Sales Projects • Attended Religious Conference Management Association tradeshow

• Attended US Synchronized Skating Nationals

• Thank you visit to WIAA in Stevens Point, WI

• Sales calls to Madison, WI

• Discussions on Sales Blitz to Madison, WI

• Working with Strategic Database Research on lead opportunities for Greater Green Bay

Future Convention and Sports Events Commitments • Catholic Diocese of Green Bay, Esto Vir – March 2017

• National Alliance for Drug Endangered Children – August 2017

• American Indian Alaska Native Tourism Association National Convention –

September 2017

• Wisconsin Conservation Congress – May 2018

• Writers Police Academy National Convention – August 2018

• Midwest Tool Collectors National Convention – June 2020

Marketing/Advertising • meetingreenbay.com and sportsingreenbay.com

• 2017 Ad Contracts

• WIAA web page, key card, elevator decal designs

• Discover Wisconsin Passport to Adventure promotion

• Chicago newspapers Visitor Guide distribution

• Restaurant Week participant meetings

• German travel promotional guide ad/editorial

Media/Public Relations • Media Interviews/Editorial Requests – 6

• 2016 Year in Review Video project

• 2017 Year in Review planning

• Client Visits: Village of Pulaski, Breakout Green Bay, Time for Décor

• 2016 Annual Report

Visitor Services • Circle Wisconsin Board meeting

• Preparations for Circle WI Midwest Marketplace held in Green Bay in April

• Key cards and elevator decals for WIAA Girls State Basketball Tournament

• Fox Cities Tourism Breakfast

• Distributed Visitor Guides at Milwaukee Fishing Expo and WI Fishing Expo

• Meeting with WIAA Staff in Stevens Point

• Planning meeting for American Indian Alaska Native Tourism Conference

• 24,641 Visitor Guides mailed to CVB’s opt-in distribution list

• 128 boxes of Visitor Guides shipped to other CVBs, Chambers and WI Welcome Centers

• 11 pallets shipped to fulfillment services for distribution in Door County, I-90/94 Rest Areas

and select locations in Northern Illinois and Southern Wisconsin

The Greater Green Bay Convention & Visitors Bureau has participated in the

USA’s largest international tradeshow, IPW, for the past four years. The CVB

partners with the Oneida Nation and Door County to sell the Northeastern

Wisconsin area to international tour operators and media. One of the larger

receptive tour operators reported an increase in bookings of more than 100%.

The Green Bay Packers provide us with world-wide visibility, but our Native

American heritage, National Shrine of Our Lady of Good Help and spectacular

natural beauty are all major draws. We even talk a bit about ginseng with the

Asian markets. The Thornberry Creek LPGA Classic is also drawing international

attention. A German tour group is already planning to visit this summer.

International interest continues to grow for attending Packers games as well. We

are working with a tour operator from the United Kingdom that is working on a

program to develop an “International Weekend” for a game in 2017. The CVB

marketing department communicates with many of the Packers fan bases

around the world via social media growing interest in Green Bay and assisting

tour operators by marketing their tours.

The Wisconsin Department of Tourism is leading the charge in International

marketing and through co-op opportunities. This makes it possible for Greater

Green Bay to get more active in this lucrative market, yet keep our costs down.

Greater Green Bay will be included in America’s primary printed marketing

piece, Discover America, again this year.

MONTHLY Report from the

Greater Green Bay

Convention & Visitors Bureau Tourism Talk

UPCOMING

EVENTS

March 23 Phil Vassar

Meyer Theatre

March 24 – 26 WBAY Pet Expo

Shopko Hall/Brown

County Arena

March 31 – April 2 NEW Motorama

Shopko Hall/Brown

County Arena

April 1 – 2, 8 – 9 Great Bunny Train

National Railroad

Museum

April 15 Easter EggStraveganZoo

NEW Zoo

A complete listing of

events can be found by

visiting the CVB’s online

calendar at

www.greenbay.com

MARKETING JOINS

LOCAL BOARDS

In a continual effort to

be involved and helpful

throughout Greater

Green Bay, both

Brenda Krainik, Director

of Marketing, and

Cameron Teske,

Marketing Manager,

have recently joined

community boards.

Brenda jo ined the

Olde Main St reet

Di s t r ict Board that

focuses on Downtown

Green Bay’s ar ts

dis t r ict . Cameron i s

the newest member

of the Mosaic Arts

Inc. Board that has a

mis s ion to advance

the arts and

creat iv i ty throughout

Greater Green Bay.

Both market ing s taf f

wi l l o f fer expert i se in

market ing ef for ts and

br ing a tour i sm

perspective to the

table.

INTERNATIONAL TRAVEL PROMOTION

I S S U E

FEB 2017

Department Activities

Phil Vassar

USBC Str ikes Big in

Green Bay

The Wisconsin State USBC

Bowling Tournament is

ramping up with bowling

attendance. This directly

affects an increase in

tourism activity. The

tournament began the first

weekend in January and

finishes May 7. This

accounts for 10,000

bowlers over the course of

17 weekends which

translates to 4,000 hotel

room nights and an

economic impact of $2.5

million.

Event attendance grows

through the months of

March and April during the

second half of the

tournament.

Thank you to everyone

who has shown these

bowlers great hospitality.

Please continue to

welcome them as they

keep filling our hotels,

restaurants and area

attractions.

SIGNIFICANT SPORTS &

CONVENTION EVENTS

HELD IN FEBRUARY

• Wisconsin Association of

School District

Administrators

• Wisconsin Sheriff’s and

Deputy Sheriff’s

Association

• Rick’s Tattoo –

International Tattoo

Convention

• Veterans of Foreign Wars

and Auxiliary Reunion

• Wisconsin State USBC

Championship Bowling

• US National Miss

Wisconsin Competition

February conventions

and sporting events

accounted for 19,687

room nights and an

economic impact of

$10,644,974.

CVB PARTNERS

NEW • UntitledTown Book

and Author Festival

• Elysian Realty

RENEWING • Great Harvest Bread

Company

• Children’s Museum of

Green Bay

• Mustard Seed Café

• Saranac Glove

Company

• Resource One Realty

• Green Bay Blizzard

• St. Francis Xavier

Cathedral

• Green Bay Gamblers

• Friends of the

Ahnapee Trail

• ARTgarage

• Gyro Kabobs

• Not By Bread Alone

• Elite Aesthetics

• Union Hotel

• Dream Lighting

• Dreamin’ DJ

EVENTS ATTENDED

• Billy Joel Press

Announcement

• Restaurant Week

Roundtable Meeting

• Definitely De Pere

Board Meeting

• Fox Cities Tourism

Breakfast

• Taste of Wine and

Cheese

• Hosted Restaurant

Week Info Meetings

• Allouez Business

Association Board

Meeting

• St. John’s Homeless

Shelter Board Meeting

• Future 15 Awards

• ABA CEO Roundtable

• Definitely De Pere

Promotions Meeting

• Allouez Business

Association Luncheon

• Webster Elementary

Career Day

CVB Monthly Scorecard

GREEN BAY ‘EMERGES’ ON CHICAGO

The Greater Green Bay Convention & Visitors Bureau partnered with the Radisson

Hotel and Conference Center to exhibit at the recent Religious Conference

Management Association’s (RCMA) EMERGE conference in Chicago. This

conference combines a traditional trade show exhibit component with 15-minute

one-on-one appointments with religious meeting planners.

This year’s attendance consisted of almost 400 religious meeting planners; many

that plan meetings in the Midwest. We met with 14 planners during dedicated

appointment schedules, including many more who stopped by to chat about

Greater Green Bay during open expo hours.

We came back with several qualified leads for the area and will continue to follow

up on these accounts for future business.

Hotel Occupancy Report

Willkommen in Green Bay

To support the rise in Wisconsin’s overseas promotions, the CVB recently worked with the

Wisconsin Department of Tourism’s international advertising agency, Great Lakes USA. This

group was the driving force behind a Great Lakes region German travel brochure that will

be distributed to travel agencies. This is important because international tourists use travel

companies to book their extended holidays in the US.

Our Department of Tourism, along with Green Bay, Milwaukee and Racine purchased two

page ads, as did cities in Minnesota, Illinois and Michigan. This collaborative piece will be

used in Germany and the German-

speaking Switzerland areas. It features

beautiful photography and highlights major

attractions. Green Bay’s pages include

Lambeau Field, Oneida Nation, the

National Railroad Museum and the National

Shrine of Our Lady of Good Help.

To see the brochure:

www.ppaper.de/b3001090/catalogs/2017/1

OCC CHANGE ADR CHANGE OCC CHANGE ADR CHANGE

GREEN BAY 42.9% 0.4% $92.45 -10.4% 42.9% 0.4% $92.45 -10.4%

Wisconsin 41.6% -1.4% $93.05 -0.3% 41.6% -1.4% $93.05 -0.3%

Milwaukee 46.7% -4.3% $98.76 3.9% 46.7% -4.3% $98.76 3.9%

Madison 46.6% -3.0% $102.13 -0.3% 46.6% -3.0% $102.13 -0.3%

Appleton/Oshkosh 47.0% -1.8% $85.16 -3.9% 47.0% -1.8% $85.16 -3.9%

Door County 36.0% 13.2% $89.76 2.4% 36.0% 13.2% $89.76 2.4%

Eau Claire 39.2% -1.8% $79.33 -2.4% 39.2% -1.8% $79.33 -2.4%

La Crosse 39.7% -5.5% $80.16 -4.3% 39.7% -5.5% $80.16 -4.3%

Wisconsin Dells 37.1% 1.8% $88.17 0.0% 37.1% 1.8% $88.17 0.0%

Wausau/Stevens Point 40.9% -8.1% $83.23 -2.7% 40.9% -8.1% $83.23 -2.7%

JANUARY 2017 YEAR-TO-DATEAREA

M ost Recent Data from Smith Travel Research OCC = Hotel Occupancy ADR = Average Daily Rate

Sales FEB 2017 YTD 2017 % of Goal 2017 GOAL YTD 2016

Leads 12 29 14.5% 200 25

Future Room Nights from Leads 10,535 17,816 15.5% 115,000 13,705

Future Potential Economic

Impact from Leads$5,365,513 $10,059,929 16.4% $61,500,000 $5,957,093

Tracked Future Room Nights 19,315 34,685 13.3% 260,000 35,566

Tracked Economic Impact $8,398,361 $20,889,669 14.2% $146,700,000 $19,370,282

Contacts 46 122 10.2% 1,200 205

Marketing/Media FEB 2017 YTD 2017 % of Goal 2017 GOAL YTD 2016

Total Web Visitors 33,673 70,216 12.2% 575,000 46,250

Pageviews 76,836 153,837 6.8% 2,250,000 105,470

E-newsletter Database 110,460 110,460 92.1% 120,000 102,872

Social Media Impressions 94,751 204,835 8.5% 2,400,000 353,917

Media Interviews 5 13 8.7% 150 19

Media Pitches 2 2 NA NA 0

Editorial Stories 6 26 NA NA 19

Publicity Value $15,492 $103,416 NA NA $38,872

Services FEB 2017 YTD 2017 % of Goal 2017 GOAL YTD 2016

Events Serviced 20 31 13.8% 225 32

Online Housing Reservations 300 282 NA NA 749

Welcome Packets 2,135 3,195 NA NA 2,205

Visitor Inquiries 1,394 2,109 7.0% 30,000 1,421

Visitor Guide Mailings 24,967 25,103 71.7% 35,000 28,967

Brochure Distribution 122,662 140,883 22.0% 640,000 134,732

Mobile Visitor Center Event 0 0 0.0% 40 0

MVP Volunteer Hours 45 49 4.9% 1,000 46

Partnerships FEB 2017 YTD 2017 % of Goal 2017 GOAL YTD 2016

New Partners 2 3 10.0% 30 2

Renewing Partners 16 24 13.3% 180 15

Revenue $4,665 $10,773 14.4% $75,000 $12,702

Future Meetings & Events Sales

Convention/Sports Services

Electronic Marketing

Media Relations - Earned Media

Motorcoach Sales

To support the rise in Wisconsin’s overseas promotions, the CVB recently worked with the

Wisconsin Department of Tourism’s international advertising agency, Great Lakes USA. This

group was the driving force behind a Great Lakes region German travel brochure that will

be distributed to travel agencies. This is important because international tourists use travel

companies to book their extended holidays in the US.

Our Department of Tourism, along with Green Bay, Milwaukee and Racine purchased two

page ads, as did cities in Minnesota, Illinois and Michigan. This collaborative piece will be