TOURISM STATISTICS REPORT · 2020-07-14 · CHART 3 Source: Air Stats: Immigration E/D Cards...

Turks and Caicos Islands Tourism 2019 Year End

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TurksandCaicosTourism.com

TOURISM STATISTICS REPORT

2019


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Table of Contents

Executive Summary 3

2019 Highlights 4

Visitor Arrivals Historical Arrival Totals 5

Visitors by Month 2019 6

Land Based Arrivals by

Country of Origin 7

Land Based Arrivals by

Country of Origin 2019 vs 2018 9

Land Based Arrivals 2019 Major Markets 10

Cruise Statistics 11

Cruise Arrivals by Nationality 14

Accommodation Statistics 15 Vacation Rental Statistics 16 Focus and Nurture of Sister Islands 17 Outlook for 2019 18 Research Methodology 19


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The Turks and Caicos Islands welcomed a total of 1,598,557 Visitor Arrivals for 2019. A 9 percent increase of arrivals overall to our shores when compared to the previous year’s record breaking figures. These arrivals compose of 486,739 Stopover and 1,111,818 Cruise. The Caribbean Tourism Organization describes the growth seen this year in the Caribbean tourism industry as the result of strong demand from the main sources coupled with increased airlift capacity, more diverse accommodation facilities and the sustained recovery following hurricane season 2017.

The destination recorded an impressive 10 percent increase in arrivals through our international airport and fixed based operations. The Grand Turk Cruise Center greeted a 9 percent increase in cruise passengers’ year-over-year. Similarly, for a consecutive year the Cruise Center also welcomed more ships, hosting 354 compared to 320 ship calls in 2018; this marked an 11 percent increase in ship calls year-over-year.

The Turks and Caicos Islands, has also seen increases in arrivals from its major source markets. The American market maintained its dominant share of total arrivals, accounting for 82% of the destination’s land based arrivals; The United States outbound travel market continued to grow steadily despite concerns about the US economy. Canada followed by Europe account for 9 and 4 percent of stopover arrival shares respectively.

The craving for new and authentic experiences remains the main driver for demand and spending on leisure travel worldwide, according to the CTO. The Turks and Caicos Islands must continue to put forth new and innovative marketing initiatives which will contribute significantly to sustained growth in the midst of the many threats in the global environment that we are seeing at this time.

This year-end report, prepared by the Statistical Officer of the Turks and Caicos Islands Tourist Board, presents the

industry’s data along with commentary to broaden the industry’s understanding of our collective progress over the past

year

EXECUTIVE SUMMARY


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Highlights 2019 Comparing 2018 and 2019

TOTAL VISITOR

ARRIVALS

Land Based Arrivals

from Major Markets

United States 9%

Canada 20%

Europe 20%

Cruise Passenger Arrivals

Land Based Arrivals

Number of Cruise Vessels

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Historical Arrival Totals

CHART 1, 2 Source: Air Stats: Immigration E/D Cards

Cruise Stats: Grand Turk Cruise Center

354223 291723 290577 357722 386052 448960 416434 441344 486739

655497 676647 778920971838 929737 846963 827409

10217411111818

0

200000

400000

600000

800000

1000000

1200000

1400000

1600000

1800000

2011 2012 2013 2014 2015 2016 2017 2018 2019

Nu

mb

er

of

Arr

iva

ls

Year

Total Visitor Arrivals 2011 - 2019

Land-Based Cruise

354223291723 290577

357722 386052448960 416434 441344 486739

655497 676647778920

971838 929737846963 827409

10217411111818

0

200000

400000

600000

800000

1000000

1200000

2011 2012 2013 2014 2015 2016 2017 2018 2019

Nu

mb

er

of

Arr

iva

ls

Year

Total Visitor Arrivals 2011 - 2019

Land-Based Cruise


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CHART 3 Source: Air Stats: Immigration E/D Cards

January February March April May June July August September October November December

2013 24353 24771 31877 28780 23413 25844 28562 25203 11443 15712 21881 28738

2014 31155 32962 41389 34212 28779 30850 34206 30175 14376 18385 26904 34329

2015 38377 35912 41690 37633 29650 32258 35525 33358 15078 19625 27319 39627

2016 44567 41981 50913 49933 33495 33333 43421 34992 19202 24582 29955 42586

2017 44888 43597 48354 50206 33946 34606 37497 36244 2346 22579 23221 38950

2018 31737 41160 50128 43632 38090 42012 45206 34622 15768 21854 33736 43399

2019 42949 41704 56138 45045 42019 45781 47103 36220 13442 24182 40996 51160

0

10000

20000

30000

40000

50000

60000

Air Arrivals by Month

Historical Arrival Totals; Air Arrivals by Month


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Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Land Based Arrivals

42949 41704 56138 45045 42019 45781 47103 36220 13442 24182 40996 51160

Cruise Arrivals 89527 96991 90762 85205 83155 86533 103118 92389 81292 81559 103460 117827

Total 132476 138695 146900 130250 125174 132314 150221 128609 94734 105741 144456 168987

Visitors by Month 2019

2019 has been another impressive year for the Turks and Caicos Islands, as Total Visitor Arrivals

has seen an increase of 9%. Cruise arrivals account for the majority of the destination’s visitor

population. The Turks and Caicos Islands Tourist Board continues to explore ways in which cruise

arrivals can be converted to stayovers therefore creating a better balance.





486,73930%

1,111,81870%

Distribution of 2019 Visitor Arrivals

Land Base Arrivals Cruise Arrivals

13

24

76

13

86

95

14

69

00

13

02

50

12

51

74

13

23

14

15

02

21

12

86

09

94

73

4

10

57

41 1

44

45

6

16

89

87OVERALL ARRIVALS BY MONTH




8

Month United States

Canada Europe Caribbean South America

Asia Rest of the World

Not Stated

January 33924 5283 1792 384 1270 83 180 33 February 33017 5962 1370 363 703 107 157 25 March 46382 6846 1612 468 557 110 135 28 April 37155 3820 2375 504 787 103 254 47 May 36474 2421 1429 370 933 120 203 69 June 41120 1967 1100 496 773 126 154 45 July 40302 1863 2281 820 1333 175 317 12 August 28433 2175 3264 986 754 191 375 42 September 9672 1514 664 701 471 111 248 61 October 18666 2547 1351 685 511 233 181 8 November 32219 4638 2226 669 589 293 255 107 December 40183 6089 2433 902 611 382 493 67 Totals 397547 45125 21897 7348 9292 2034 2952 544

Land Based Arrivals by Country of Origin



Air visitors from the United States grew by 9% year-

over-year and accounted for 82% of the total.

Canadian visitors increased in 2019 yet continues to

account for 9% when compared to the previous

year. Europe accounts for 4% of the total

respectively.

82%

9% 4%

2%

2%

0%

1%

0%

1%

Air Visitor Country of Origin 2019

United States

Canada

Europe

Caribbean

South America

Asia

Rest of the World

Not Stated


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Land Based Arrivals by Country of Origin 2019 vs 2018

The top markets for visitors to the Turks and Caicos Islands are the United States, Canada, United Kingdom, Italy,

France, Germany, other European Countries, Brazil, the Caribbean and all other countries to follow.


363472

37708

18247

10395

7180

397547

45125

21897

7348

9292

0 50000 100000 150000 200000 250000 300000 350000 400000 450000

United States

Canada

Europe

Caribbean

South America

Number of Arrivals

Co

un

try o

f O

rig

in

Performance in Major Markets 2019 vs 2018

2019 2018


10

363472

397547

340000

360000

380000

400000

420000

2018 2019

AIR

AR

RIV

AL

S

YEAR

United States Arrivals

45125

37708

30000

35000

40000

45000

50000

2019 2018

AIR

AR

RIV

AL

S

YEAR

Canada Arrivals

734810395

0

5000

10000

15000

2019 2018

AIR

AR

RIV

AL

S

YEAR

Caribbean Arrivals

92927180

0

5000

10000

2019 2018

AIR

AR

RIV

AL

S

YEAR

South America Arrivals

United States Arrivals

Arrivals from the leading

source market to the

destination totaled

397,547 visitors. When

compared to 2018,

visitor arrivals from the

USA showed a 9%

increase.

Canada Arrivals

Arrivals from Canada

saw an overall increase

of 20%

Europe Arrivals

Arrivals from the

European market for

destination TCI saw a

20% increase. With the

highest share coming

out of the UK, France

and Italy respectively.

Caribbean Arrivals

Arrivals from the

Caribbean decreased by

29%

South America Arrivals

Arrivals from the South American Market

predominately Brazil, Argentina indicated an

increase of 29% in arrivals.

Land Based Arrivals 2019 Major Markets






2189718247

0

10000

20000

30000

2019 2018

AIR

AR

RIV

AL

S

YEAR

Europe Arrivals


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NUMBER OF CRUISE SHIPS AND PAX FOR 2019

2019 Total Pax

January 31 89,527

February 34 96,991

March 27 90,762

QTR 1 TOTAL 92 277,280

April 26 85,205

May 25 83,155

June 24 86,533

QTR 2 TOTAL 75 254,893

July 28 103,118

August 25 92,389

September 25 81,292

QTR 3 TOTAL 78 276,799

October 26 81,559

November 39 103,460

December 44 117,827

QTR 4 TOTAL 109 302,846

GRAND TOTAL 354 1,111,818

Cruise Visitor Statistics

CHART 15 Source: Cruise Stats: Grand Turk Cruise Center


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CHART 17 Source: Cruise Stats: Grand Turk Cruise

Center

3134

27 26 25 24

2825 25 26

39

44

0

5

10

15

20

25

30

35

40

45

50

January February March April May June July August September October November December

# o

f C

ruis

e S

hip

s

MONTH

Number of Cruise Ships For 2019 by Month

89,52796,991

90,76285,205 83,155 86,533

103,11892,389

81,292 81,559

103,460

117,827

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

# O

F P

AX

MONTH

Number of Cruise Ship Passengers For 2019 by Month



13


Center

136

185 182

215

245

270261 258

340

317

284

262

320

354

0

50

100

150

200

250

300

350

400

2004 2006 2008 2010 2012 2014 2016 2018 2020

NU

MB

ER

YEAR

Total Number of Cruise Ships per Year

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294617

379936

386942

513928

617863

657497

676647

778920

971838

929737

846963

827409

1021741

1111818

0 200000 400000 600000 800000 1000000 1200000

1

Cruise Arrivals 2006 - 2019

2019 2018 2017 2016 2015 2014 2013 2012 2011 2010 2009 2008 2007 2006


Center


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Cruise Visitors by Nationality


951,567, 86%

53,710, 5%

37,440, 3%

1,273, 0%10,205, 1%

395, 0%

7,063, 1%50,165, 4%

PASSENGERS BY NATIONALITY FOR 2019

USA

Canada

United Kindom

Brazil

Caribbean

Guyana

South America

Rest of the World

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Properties By Island - 2019

Hotels Condo Hotels Villas Other

Providenciales 12 26 129 9

Grand Turk 3 0 3 0

South Caicos 2 0 0 0

North Caicos 2 0 23 1

Middle Caicos 0 0 1 0

Parrot Cay 0 0 6 0

TOTAL 19 26 162 10

Accommodation Statistics

3607

79

89

90

10

133

0 500 1000 1500 2000 2500 3000 3500 4000

Providenciales

Grand Turk

South Caicos

North Caicos

Middle Caicos

Parrot Cay

Number of Rooms

Isla

nd

Registered Properties Room Count 2019

The Turks and Caicos Islands Tourist

Board currently keeps record of all

registered properties and their

associated room counts, for units

compromising of four bed or more

across the islands.

The Board seeks to put into place a

vacation rental registry that would be

able to capture all available

accommodations across the Turks and

Caicos Islands.

CHART 22

Source: Turks and Caicos Islands Tourist Board

CHART 21

Source: Turks and Caicos Islands Tourist Board


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Vacation Rental Statistics

CHART 23 Source: AirDNA CHART 24 Source: AirDNA

As of December 31st 2019, 1569 Active Rentals throughout the Turks and Caicos Islands has

been listed on the Airbnb and HomeAway Rental Channels. These listings increased by 11%

when compared with 2018 and are composed of entire homes, private rooms and shared room

rental types.

668

1275 1270 13341394 1443 144415691589 1646 16111737

0

200

400

600

800

1000

1200

1400

1600

1800

2000

Q1 Q2 Q3 Q4

NU

MB

ER

OF

AC

TIV

E L

IST

ING

S

QUARTER PER YEAR

Rental Growth 2017 - 2019

2017 2018 2019

1664

73

0

0 500 1000 1500 2000

Entire Home

Private Room

Shared Room

Number of Rentals

Re

nta

l T

yp

e

1737 Total Active Rental Listings at December 31st 2019


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Focus and Nurture of Sister Islands

The promotion of the Sister Islands is the top priority of the Tourist

Board. Promotional and marketing materials such as maps, brochures, the

website and social media pages are continuously updated in both print and

digital formats to ensure up-to-date information of the Sister Islands is easily

accessible. The traditional methods of marketing such as advertising in print

media and attending various tradeshows in the US, Canada, Europe and Latin

America are still being utilized to promote the Sister Islands as they have

continually proven to be effective.

Furthermore, several strategies are being used to market and promote

the Sister Islands, such as promoting culture and heritage tourism. The Turks

and Caicos has a rich culture which includes delectable local delicacies,

handmade crafts and many historical sites such as the Conch Bar Caves, the

Cheshire Hall Plantation and the Grand Turk Lighthouse among others that

are being advertised and used to attract tourists on a global scale.

The concept of dual vacations is also being heavily promoted. The

Turks and Caicos offers our visitors a destination within a destination, each

island has a unique identity and subculture. The islands are also easily

accessible by short ferry rides and flights which makes it ideal for ‘island

hopping’. A strong emphasis is now being place on splitting your trip and

having day trips to islands such as North and Middle Caicos if you’re staying in

Providenciales or splitting the nights across 2-3 different islands to get the true

‘Turks and Caicos Experience’.

- Jennifer Pardo

Senior Marketing Executive

Turks and Caicos Islands Tourist Board


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Outlook 2019

The Turk & Caicos Tourist Board has continually promoted the Turks & Caicos as the number one tourism

destination for both land based and cruise visitors in the Caribbean. The destination has won several accolades

such as the World Travel Awards for Caribbean’s Leading Beach Destination and Caribbean’s Most Romantic and

the Porthole Magazine’s Cruise Readers’ Choice Award for the Best Caribbean Beach Port. There recent awards

are a testament to the destination’s continued success in the market.

The Turks and Caicos Islands recently also saw the commencement of several new developments and flight

additions in 2019 from cities such as Chicago. This will continue to make way for increases in both visitor arrivals

and the room inventory in the destination.

The Turks and Caicos has also renewed its commitment to promote sustainable tourism to ensure that the islands

remain “Beautiful by Nature” for future generations. The Board has partnered with the Office of the Premier to

promote the ban on plastic and polystyrene to both visitors and local stakeholders. This has taken the form of video

and radio PSAs, local billboard advertising and dissemination of free reusable shopping bags. Moreover, the Board

has remained committed to educating industry stakeholders on the importance of sustainability by launching its first

Sustainable Tourism Symposium in November 2019 with similar sustainable tourism workshops to follow.

Lastly, the Tourist Board’s resolve to work hand in hand with our stakeholders to promote the destination has not

wavered. There has been multiple partnerships for various press trips and tradeshows. This allows for the creation

of a unified message and the reduction of cost while maximizing the output and exposure.

Jennifer Pardo

Senior Marketing Executive

Turks and Caicos Islands Tourist Board


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Research Methodology

The Turks and Caicos Islands Tourist Board relies on data from many stakeholders to compile this report. Our

primary source of data for this report is the Embarkation/Disembarkation card that all visitors to the Turks and

Caicos Islands fill out upon arrival. This form is collected in cooperation with the Ministry of Border Control and

Labour; Immigration Department. Air visitor data card counts are reconciled against daily counts by Immigration and

TCI Airport Authority to ensure accuracy.

A list of additional data sources for this report are listed below:

1. Ministry of Border Control and Labour - Immigration Dept. – ED Cards and Border Management System data

2. Turks and Caicos Tourist Board - Quality Assurance Dept. - Accommodation inventory (properties and rooms)

Marketing Dept. – Sister Islands Focus / Outlook 2020

3. Grand Turk Cruise Center – Cruise Statistics

4. Turks and Caicos Islands Airport Authority – Air Statistics (load factors)

5. Provo Air Center, Blue Heron Aviation, South Side Marina, Walkin Marina, Turtle Cove Marina, Blue Haven

Marina and Caicos Marina – – Private Flight /Vessel Arrivals.

6. Caribbean Cruisin – Ferry Tourist Count

7. Turks and Caicos Islands Government; Department of Statistics – Departing Visitors Survey.

8. Airbnb – Vacation Rental Statistics.

9. Caribbean Tourism Organization

The Turks and Caicos Islands Tourist Board extends many thanks to all partners and stakeholders that provide data

for this and other reports.

Any queries/comments can be directed to:

Sharissa Lightbourne, Statistical Officer, [email protected].

TOURISM STATISTICS REPORT · 2020-07-14 · CHART 3 Source: Air Stats: Immigration E/D Cards...

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Transcript of TOURISM STATISTICS REPORT · 2020-07-14 · CHART 3 Source: Air Stats: Immigration E/D Cards...