Tourism Research Innovation...
Transcript of Tourism Research Innovation...
Tourism Research and
Innovation Partnership
Outputs:
•Rural perspectives
•Info to guide policy
and programs
•Collaborative
research
Inputs:
•Expertise
•Resources
•Guidance
Non-Academic
Partners
Academic
Partners
Rural Community
Leaders and
Entrepreneurs
Outputs:
•Research
•Resources
•Answers
•Support
Inputs:
•Insights
•Information
needs
•Questions
•Case Studies
Inputs:
•Research
•Coordination
•Students
•Resources
•Expertise
Knowledge on Tourism Development is Being Shared in the Following Ways:
Tourism Research Innovation Project Enhancing rural tourism development in British Columbia
PARTNERS
Vancouver Island University
Thompson Rivers University
College of the Rockies
University of Northern British Columbia
College of New Caledonia
Tourism BC
Ministry of Tourism, Culture and the Arts
Ministry of Economic Development
BC Parks
LinkBC
Canadian Rural Partnership
ANNUAL EXTENSION TOURThe annual extension tour brings project
partners out to rural communities to learn from
and experience the realities of tourism
development in these areas. Regions visited:2006 – Northern BC
2007 – Central BC
2008 – Southern & Coastal BC
REGIONAL LIAISONSFour interns work in different regions of the
province to mobilize knowledge in tourism.
They provide workshops, engage in one-on-
one assistance, develop case studies, and work
on regional development initiatives.
HOW TO MANUALSA series of user friendly ‘how to manuals’
are being developed to help communities,
regions, and tourism entrepreneurs. (i.e.
community signage manual and a
packaging manual)
RESEARCH FORUMLed by the University of Northern BC and
BC Parks, a Research Forum on Parks
and Protected Areas in B.C. is held in
2006-2008. The Research Forum brings
together academics and professionals.
INNOVATION SNAPSHOTS
AND CASE STUDIESInnovation Snapshots and
case studies showcase
examples of innovative
practices by entrepreneurs
and leaders in BC. The
examples showcased are
one of the best sources
of information available.
VIDEOSA DVD series is being developed to capture and
share perspectives on tourism development
throughout BC.
RESOURCES ON TOURISM
DEVELOPMENTTwo resource lists have been created on rural
tourism development:
1.A list of resources (mostly on-line) available to those working in rural tourism development.
2.A series of annotated bibliographies showcasing research on rural tourism.
WORKSHOPS AND MEETINGSCommunities that are wanting to engage in
dialogue about Tourism Development can have a
custom designed workshop or meeting in their
community. Previous meetings have involved
information regarding community signage, resident
attitude, and Aboriginal Tourism development.
HOW TO GET INVOLVED
Entrepreneurs
Browse the website for resources, become
a part of the extension tour, get your
innovative practices profiled, ask our staff to
locate information to help your business, or
field questions for the Q and A initiative.
Community Leaders and Government
Agencies
Browse the website for resources, become
a host on the extension tour, have your
tourism development strategies profiled in a
case study, ask for information to support
tourism planning, conduct a workshop or
show videos, and use the how to manuals
to improve your community.
Researchers and Students
Use the cases and innovation snapshots in
classes, have your students do a project
that provides resources for communities,
engage your classes in field based
activities, document footage for the video
series and profile your projects and events.
This project receives funding support from the
Social Sciences and Humanities Research
Council of Canada.
Much of British Columbia’s most valuable
tourism assets are in rural areas of the
province. According to Statistics Canada over
one half of Canadian tourists, 39 percent of
USA tourists and 33 percent of overseas
tourists visited rural areas of the country in
2005. While this trend is positive, many rural
communities often struggle to incorporate
tourism into economic development goals.
A host of partners will be working together to
enhance rural tourism development in B.C.
through the Tourism Research and Innovation
Project (TRIP).
TRIP Objectives:
1. Mobilize information and resources in
tourism development within rural communities
by engaging in innovative, field-based
activities.
2. Develop an understanding of the realities
of rural tourism development by engaging in
dialogue with community leaders and tourism
entrepreneurs.
3. Enhance community based tourism
development by documenting case studies,
innovative practices and sharing them
throughout the province.
4. Develop a cluster of expertise in rural
tourism development in British Columbia by
linking academic and non-academic partners.
5. Reshape policy and planning decisions
and education programming in tourism
development in BC to reflect the needs of
tourism development in rural areas.
.
WHAT IS TRIP?
For more information on TRIP
Project Coordinator
Nicole L. Vaugeois
BC Regional Innovation Chair in Tourism
and Sustainable Rural Development
Department of Recreation and
Tourism Management
Vancouver Island University900 Fifth Street
Nanaimo, BC V9R 5S5
Phone (250) 753-3245 Local 1-2772
Email: [email protected]
Website: www.trip-project.ca Examples of How To Manuals
Outputs:
•Rural perspectives
•Info to guide
education
•Student learning
•Collaborative research
Intended outcomes and impacts of TRIP are shown in this figure.
The project forms a triad of academic, non-academic and rural
audiences. Each partner will provide inputs and receive outputs or
outcomes from their engagement. All partners will receive a more
coordinated network of those engaged in rural tourism development.