Tourism in Britain

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Tourism in

Britain

Dr Jan Mosedale

Structure

1. Tourism in Great Britain Destinations

Products

Icons

Trends

2. Governance

Role of Government

UK tourism structure

Globalisation

Devolution/ post sovereign governance

What are the Top 10 British

Destinations for domestic

tourists?1. Liverpool

2. Manchester

3. Cambridge

4. Bath

5. Newcastle

6. Cardiff

7. Brighton

8. Edinburgh

9. London

10. Belfast

Visit Britain 2010

Demand for Tourism: Inbound

A major destination

1960s

1970s

1980s

1990s

The New Millennium

Visitors

Origin of visitorschanging

Independent travel isincreasing

Focus on England andLondon

Seasonality Decreasing

Most Arrive by Air

Visitor spendincreasing

Demand for Tourism:

Domestic

1960s

1970s

1980s

1990s

The New

Millennium

Visitors

Shorter Length of Stay

Lower Spend

Long Holidays Decline

England Dominates

Growth of Business

and Conference

Friends and Relatives

Changes in SocietySocial and Economic

Income

Car Ownership

Holiday Time

Education

Baby Boomers

Technology

Products

Media

Internet/Computer

Time Saving Devices


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Seaside resorts

Development of steam boats andtrains(1832) linking urban and coastalareas

First for freight, later for passengers

Introduction of holidays (intended toincrease productivity)

Bank Holiday Act 1871

Fourpublic holidays when wholecommunities would travel en masseto the coast

Mass Seaside Tourism

Small fishing villages developed intoresorts

Development of a tourism

infrastructure

Seaside piers

Promenades

Accommodation

Examples: Blackpool, Bognor Regis

Mass Seaside Tourism

Differentiation

Social differentiation of resortsdependend on transport links

Resorts linked to the northernindustrial base were mainly working-class (Blackpool, Morecambe)

Southern resorts mainly middle-class Bournemouth, Torquay

Middle classes also starteddiscovering Europe (the Alps and theRiviera)

What other products does the UK

have to offer?

http://www.visitbritain.com/en/GB/


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What are the key British Icons?

Peter Rabbit: qualified shop

Making the case for tourism

97bn

225,000 jobs

Entry-level and entrepreneurialjobs

Tourism cannot be off shored andhas impact right across the country

Tourism to Britain Tourist numbersCan you ecplain the Dips?


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Balance of Payments Outbound vs domestic

Brits took 123 million domesticovernight trips in 2007 compared to 70million outbound trips

But spent 172 per domestic overnighttrip and 507 per outbound trip

Meaning that Brits spent 21bn ondomestic trips and 35bn on outbound

For every 1 spent on a domesticovernight holiday, Brits spent 2.11 onoutbound holidays.

Regional spread of international

touristsRegional spread for domestic tourism

Over the past few years UK population has become more diverse

More UK residents own a second homeabroad (~ 250,000)

More live permanently abroad (~ 5.6million)

More foreign students study at UKuniversities (49,000 in 2007)

More UK-based multi-national companies

More competition of international visitors

TOURISM IN NORTH

EAST ENGLAND


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What are the icons of the

North East?

What are the icons of the

North East?

http://www.visitbritain.tv/north-east-england/visit-north-east-england.html

I n d u s t r i a l

I n d u s t r i a l I n d u s t r i a l

I n d u s t r i a l

a r e a s

a r e a s a r e a s

a r e a s

The industrial areas (10%of Region) have a populationof 2,3m

The rural areas (90%)have 200,000

The urban areas obtain40% of their tourism incomefrom international visitors

The rural areas 10%

Therefore UKTI focuseson rural tourism:hiking, cycling, golf,hunting, gardens, self-drive

TOURISM STATISTICSTOURISM STATISTICS In 2006 8.6 million overnight tourists visited the

region.

Tourism contributes 3.4 billion to the regional

economy.

71,000 jobs in the region are tourism related

But....

Tourism is still highly seasonal 1/3 of visitorsbetween July September.

In rural areas:

Almost 100% of businesses are micro businesses

86% of tourism businesses are linked to

agriculture

The challengeThe challenge

Nearly 100% of providers to the visitor industry are micro-businesses

They are not marketable in their own right

The greengrocer is as important to the visitor experience as ahotel, but doesnt realise that he is in the visitor industry

Partial Industrialisation

Tourism in Britain

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