Tourism in Asia Pacific.pdf

8/13/2019 Tourism in Asia Pacific.pdf

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World Tourism Organization Affiliate Members

Tourism in the region of Asia-Pacific: Current situation and perspectives September, 2011 3

TOURISM IN THE REGION OF ASIA AND THE PACIFIC: CURRENT

SITUATION AND PERSPECTIVES

Contents

1. Introduction 04

2. Main characteristics of tourism growth in recent years 07

3. Impact of natural disasters in Asia-Pacific region and the long term effects 10

4. Obstacles to greater tourism development 12

5. Priority investments for tourism development 14

6. Public-private partnership and integration in the region to improve

tourism development 16Monday,January14,201310:21:12AM


6/24

World

Touris

In 2010

caused

reache

Accordi

double-

speeds

Interna

In ter

Further

1. INT

ourism Organiza

in the region of

, world touris

by the global

940 million,

ng to the UN

digit increase

much faster

ional Tourist

s of receipt

more, among

RODUCTI

tion Affiliate M

Asia-Pacific: Cur

m recovered

financial cris

an increase o

TO Tourism

s, sufficient t

in most eme

Arrivals

, China (+15

the ranking

N

embers

ent situation an

more strongl

is and econo

f 6.6% over t

Highlights 2

o offset loss

ging econom

%) also mov

y receipts, H

perspectives

than expect

mic recessio

e previous y

11, the vast

s or bring th

ies (+8%) and

ed up the r

ng Kong (Chi

eptember, 2011

ed from the s

. Worldwide,

ear.

majority of d

em close to t

slower in mo

anking to fo

na) entered t

hock it suffe

internation

stinations re

his target. R

st advanced o

urth position

e top ten at

ed in late 20

l tourist arri

ported positi

covery came

nes (+5%).

, overtaking

nine, moving

8 and 2009

als in 2010

e and often

at different

Italy (+1%).

up from the

4



7/24

World

Touris

12th p

with re

billion)

since 2

Interna

historic

in 200

regions

followi

worlds

destina

develo

billion.

North-E

destina

(+9%), tarrivals

2009,

(+17%),

figures.

for busi

other c

busines

edited

Accordi

Touris

the Aus

more t

ourism Organiza

in the region of

sition. China

gard to expe

in the last d

00.

ional tourist

high of 204

and 20 mil

13% growth

g a modest

strongest gr

ions posted

ment of loca

ast Asia was

ions, particul

he regions tachieved by t

ere up 12%.

Thailand (+1

ness and app

ountry in th

s travellers a

y Accor, an U

ng to Australi

& Transpor

tralian econo

an 25 times f

tion Affiliate M

Asia-Pacific: Cur

has also sho

nditure on i

ecade, multi

arrivals in A

illion in 201

lion above t

in 2010 was

2% decline i

owing region

ouble-digit

l economies

the best perf

arly the fast

p destinatiohe whole re

Destination

2%) and Indo

eared in the

top 3 tend

d vice versa)

NWTO Affilia

as foremost

Forum, ove

my compare

aster than int

embers

ent situation an

wn by far th

ternational

lying expend

sia and the

0, some 24 m

he 2008 pre-

ouble the w

2009, confi

of the past

rowth, boost

in the regio

orming sub-r

growth of Ja

, was belowion. Arrivals i

such as Vi

nesia (+11%)

Top 3 desti

ed to be the

according to

te Member. F

public body i

seas arrivals

to other de

ernational arr

perspectives

e fastest gro

ourism (US$

iture four ti

acific reache

illion more t

crisis peak.

rld average a

rms Asia as

wo years. M

ed by the str

. Receipts gr

gion (+14%),

pan and Tai

average, butn South-East

tnam (+35%)

all recorded

I

(

(

b

(

T

i

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nations for tr

closest geo

the publicati

or more infor

the field of

and departu

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ivals in 2011.

eptember, 2011

th

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es

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ong

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with double

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still represenAsia, the onl

, Singapore

double-digit

ternational a

ith particular

46%) and M

ore moderat

8%). In Ocea

elow the wature destin

3%) showing

he develop

portant rol

acific region.

ere the dest

avellers from

raphical nei

on the Asia P

mation, visit:

ourism and

es figures fo

tries, with o

i

ly, by 13% i

digit growth

ina) (both at

ted around asub-region t

+22%), Cam

rowth, altho

rrivals in Sou

ly strong per

aldives (+21

e result for t

nia (+6%), gr

rld averagetions Australi

growth after

ent of bu

in the stro

Singaporean

inations mos

all the key

hbor (e.g. A

acific Busines

www.accor.c

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July 2011 u

tbound trav

sia and th

as the first

nd amon

rowing reghina raise

osition am

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+27%). Gro

quarter of tho show positi

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ugh followin

h Asia increa

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), and a co

e major desti

owth in arriv

with leadina (+5%) and

a flat 2009.

iness touris

ng growing i

d Hong Kong

t frequently

arkets in our

stralia for N

s Traveller Re

m.te Member t

derscore the

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e Pacific (

region to r

the str

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ng the top t

arrivals.

to US$ 249

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th in China

e additionale results in

Philippines

weak 2009

sed by 11%,

m Sri Lanka

mparatively

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and moreew Zealand

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(both 38%)

travelled to

survey. The

ew Zealand

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he Australia

strength of

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13%)

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en by

5



8/24

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Asia-Pa

This r

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the re

The m

the to

touris

ourism Organiza

in the region of

cific figures

eport include

and comple

ries. The vari

gion and how

ain objective

urism sector

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tion Affiliate M

Asia-Pacific: Cur

s statistical d

mented with

ety of opinio

to tackle the

of the followi

from the poi

t are respons

embers

ent situation an

ata from sou

comments f

s expressed

challenges fa

ng report is t

nt of view of

ible, competit

perspectives

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om professi

demonstrates

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reflect thes

businesses, d

ive and susta

eptember, 2011

the UNWTO

nals represe

the diversity

rism sector.

opinions in o

estinations a

inable.

Tourism Bar

ting Affiliat

of points of

rder to build

d academia

meter in the

Members in

iew about th

a better unde

-essential for

Asia-Pacific

7 different

e policies in

rstanding of

formulating

6



9/24

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Touris

destina

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and des

Besides

the Re

overtak

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as depa

Increa

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country

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(the no

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built wi

Accordi

tourism

booste

2. M

ourism Organiza

in the region of

ion and a m

economic re

tination of int

, since 2001

ublic ofKor

e Japanto b

ease of Chine

rtment stores

e of inboun

, the growth

has seen stro

4.

apan Travel B

cts of this in

thern area).

estic market

h Australian i

ng to Pacific-

developme

by the proli

AIN CHARA

ith the rap

tourism pr

ourism inve

Pacific regio

one of the

destinatio

inbound

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tion Affiliate M

Asia-Pacific: Cur

jor tourist-ge

forms and va

ernational to

hina has rep

a. With the

the biggest i

se visitors ha

whose busin

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of the outb

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I

2000

57.000

ureau Found

rease can be

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in the region.

nvestment h

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CTERISTICS

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tments, the

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arkets.

embers

ent situation an

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rious tourism

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resented a la

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ess had stagn

egional tou

und market

fact, internat

TERNATION

tion

seen most cl

f inbound vi

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OF REGIO

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potential of

sm market of

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ism in Asia-

has been rat

ional arrivals

LS ARRIVALS

2005

6.728.00

arly in Tokyo

itors in Hokk

kkaido, the i

siderable incr

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intra-region

ost Carriers)

AL TOURI

eptember, 2011

ational tou

n the larges

t years. The

c region has

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in many coun

growth i

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JAPAN *

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and tourist f

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a very impor

SEAN trave

air capacity.

T YEARS

region has

e world in

in the Asia-

inly because

ed by China

a dominant

iland.

outbound

nal tourist

imulated by

rgest source

region, like

expected to

e. In Tokyo,

nics as well

itors to the

years.

d Hokkaido

agnation of

cilities with

ant issue in

l, has been

7



10/24

World

Touris

Griffith

develo

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From 1

averagi

rate at

10 year

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This sp

of this r

Develo

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(MICE)

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In the R

as well

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focused

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ourism Organiza

in the region of

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nd preparing

999 to 2009

g 16.94% (re

6.75%. South

period. The

s tourism in

growth in t

d economies

to Malaysia

ajor regions

e impacts o

rism sector i

has been afange of na

akes, tsuna

eruptions.

s, domestic

arrivals have

some

ions have

ion of their

attractions.

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the touris

ly has been a

ars.

cific issue

eport.

pment of n

ingly, the Sha

products an

s, cruise mar

are booming

epublic ofKo

as business

ition for tour

on avoidin

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tion Affiliate M

Asia-Pacific: Cur

n Australia

ountries. On t

or other new

Malaysia rec

al terms). W

and Central

erjaya Unive

siaand the

e last years.

in Europe,

rom the Mid

f the world.

f natural di

n the Asia-P

ected negattural disast

mi, floods

In the aff

and internat

been negat

directly-aff

suffered

most impo

Outbreaks

such as SAR

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sector. Alt

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nfectious di

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ase rather th

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products

dicates that i

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However, ac

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eptember, 2011

d tourism fr

ticipates rec

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8



11/24

World

Touris

The detourism

One of

tourism

ourism Organiza

in the region of

elopment ofsector, altho

the main aim

from China.

tion Affiliate M

Asia-Pacific: Cur

integrated rugh the need

s of such de

embers

ent situation an

sorts in Asiahas been rec

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perspectives

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eptember, 2011

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9



12/24

World

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earthqu

expecte

in the l

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bt the most si

011. It affec arrivals fro

ake in Japan,

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al effects in

ly, Japanwas

a significant

olitan area. I

tive holidays. The reducti

is the inboun

62.5% in Apri

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nd the inbo

e of 36.0% in

o normality i

tive emissio

tourism to

take longer

PACT OF N

tion Affiliate M

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gnificant eve

ted the wholm European

followed by

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influence on

t is assume

from late Apn of outbou

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June), thou

the country.

ns from Fuk

and from Ja

ue to harmf

ATURAL DI

embers

ent situation an

t in the Asia-

e region andcountries dr

the tsunami

tent to have s

s

ost seriousl

both domes

that the d

il to early Mand tourism is

was affecte

May. The lo

au Foundati

ave graduall

h this might

shima nuclea

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l rumors of

ASTERS O

perspectives

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impacted diropped and

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most seriou

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r power pla

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THE ASIA-

eptember, 2011

in recent yea

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n most desti

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nd market in

et recovere

xperienced aall showing a

ly by the dis

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i

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to Tokyo Na

low flight pr

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PACIFIC RE

rs has been t

ism figures owithin Japa

rom Fukushi

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The earthqua

the north-ea

greatly dur

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ster. It show

receipts is est

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uclear po

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ION AND

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a-Pacific regi

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d a decrease

imated at 14

Eastern

flights an

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eat their visit

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n to the imp

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HE LONG

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wer plant is

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dent at the

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tern Japan,

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12



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13



16/24

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14



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15



18/24

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Practic

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16



19/24

World Tourism Organization Affiliate Members

Tourism in the region of Asia-Pacific: Current situation and perspectives September, 2011 17

The Affiliate Member in Malaysia expresses a different point of view. The government should not be the primary

actor in any business sector in which the private sector is capable and willing to work in. The government's

primary role in economic markets is to serve as 'market enablers' and regulators, and institute policies that would

correct any imperfections in the market. This includes establishing relevant and effective capacity building

programs and providing incentives (not necessarily fiscal incentives) for industries in which the private sector is

unwilling to enter due to existence of extraordinary risks in the marketplace. In other words, governments must

devolve its proprietary functions and interests where the private sector is willing and capable of engaging in.

Tourism regional integration

Regional cooperation has become increasingly important and an effective framework to jointly promote

region-destinations. Members recommended developing a common regional tourism development agendathat

would cover areas such as:

Tourism Curriculum Development Framework Road map for integration of international air services Regional Cooperation on Human Capital Development - one that would synchronize local human capital

development programs across the region

Regional policies on human and labour migration Regional conventions on Tourism Ethics, Culture and Heritage Protection, and sustainable tourism

development.

According to the Korea Culture & Tourism Policy Institute, the tourism integration in the region needs:

Sharing Tourism Information and Knowledge:Joint research projects of tourist behavior surveys couldbe conducted, and tourism statistics and information could be shared in the Asia-Pacific region.

Facilitation of Tourism Investment: The elimination of barriers to capital mobility and the sharing ofinformation and expertise for tourism investments are recommended.

Enhancement of Tourism Exchange Programs on a Local Government Level: Enhancement of short-term student exchange programs on a local government level in the Asia-Pacific region is one possible

partnership area and sister city ties for urban tourism in this region are recommended.

Facilitation of Tourism Mobility: The simplification of entry and departure immigration process andrelaxation of visa requirements would help to increase to international arrivals in the whole region.



20/24

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