Tourism Forecast for Inland Empire

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    Recovery Full Speed Aheada presentation to:

    U.S. + Inland Empire Lodging Industry Update

    Brandon FeighnerPKF Consulting USA

    September 18, 2013

    Inland Empire Tourism Council

    DiscoverIE Tourism Summit

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    Agenda

    The Recovery & What Could Derail It?Our Current Forecasts.

    Regional Trends & Opportunities Inthe IEs Five Regions.

    2

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    3

    Has the U.S. Lodging Industry

    Recovered?

    Smith Travel Research:

    Lodging Demand Was at an

    All Time Record in 2012

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    What Could Derail the Recovery?

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    1. The Economy

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    GDP Component Forecast

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    These matter

    the most.

    -2.7%

    2.0%

    -2.0%-8.3%

    -5.4% -0.4%1.3%3.9%

    1.6%

    3.9%

    2.8%2.8% -1.3%3.2% 1.4%4.9%

    3.7%

    1.2%2.8% 0.1%1.1%1.7% 2.3%2.8%3.4%4.0% 4.1%4.3%

    -10

    -8

    -6

    -4

    -2

    0

    2

    4

    6

    8

    10

    I II III IV I II III IV I II III IV I II III IV I II III IV I II III IV I II III IV

    2008 2009 2010 2011 2012 2013 2014

    Contributions to percentage change in gross domestic product

    (GOVERNMENT) Government consumption expendituresand gross investment

    TRADE (Net exports of goods and services)

    BUSINESS (Gross private domestic investment)

    CONSUMERS (Personal consumption expenditures)

    Demand Change

    Forecast

    Source: BEA, Moodys Analytics, PKF-HR, STR

    July 2013

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    What Could Derail the Recovery?

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    1. The Economy Not Likely Any Time Soon2. Over Building

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    Limited New Supply is a Big

    Part of the Story

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    What Could Derail the Recovery?

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    1. The Economy Not Likely Any Time Soon2. Over Building Not Likely Any Time Soon

    3. Unpredictable Demand Shock

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    Two Big Demand Shocks

    in Recent Memory

    -20%

    -15%

    -10%

    -5%

    0%

    5%

    10%

    15%

    U.S. Hotel Demand

    Source: PKF-HR, STR 9

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    What Could Derail the Recovery?

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    1. The Economy Not Likely Any Time Soon2. Over Building Not Likely Any Time Soon

    3. Unpredictable Demand Shock

    Many Reasons Why WeDo Not Want This to Happen

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    Where Are The Summer Headwinds?

    Summer 2013:

    Home Prices are Up

    Credit Becoming More Available Interest Rates Going Up

    J ob Growth to Continue

    GDP Growth Accelerating into 2015

    A Final Thought

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    Hotel HorizonsAugust 2013

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    2012 2013August

    2012

    STR

    Actual

    August

    2012Most Recent

    Update

    Occupancy 60.7% 61.4% 61.9% 62.3%ADR 4.7% 4.2% 5.3% 4.2%

    RevPAR 6.7% 6.8% 7.3% 5.9%

    Stronger than Expected

    Demand Growth

    United States

    ADR Recovery Slower than

    Expected

    Source: PKF Hospitality Research, LLC Hotel Horizons September-November 2012, 2013, Smith Travel Research

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    Historic and Projected International

    Visitors to the U.S.

    -

    10.0

    20.0

    30.0

    40.0

    50.0

    60.0

    70.0

    80.0

    90.0

    2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

    Arrivalsin

    Millions

    Forecast

    Source: International Trade Administration

    In-Bound International Visitation at RecordLevels

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    Good News Summary

    1. Supply Growth: Below Average through 2016.2. Demand Growth: Above Average through 2015.3. Occupancy: Above Average Level through 2016.4. ADR Growth: 2 xs Average through 2015.5. RevPAR Growth: 2.5 xs Average through 2015.

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    2013 RevPAR Forecast

    By Chain-Scale

    Chain-Scale 2012 2013F 2014F

    Luxury (Ritz-Carlton, Four Seasons) 7.8% 7.4% 7.5%

    Upper-Upscale (Marriott, Hilton) 6.6% 6.2% 6.2%

    Upscale (Courtyard, Hyatt Place) 6.7% 5.8% 6.8%

    Upper-Midscale (Hampton, H.I.) 6.6% 4.4% 5.5%

    Midscale (Best Western, LaQuinta) 6.0% 4.4% 5.6%Economy (Days Inn, Red Roof) 5.7% 4.9% 7.6%

    All Hotels 6.8% 5.9% 7.2%

    Source: PKF Hospitality Research, September-November 2013 Hotel Horizons report.

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    Long

    TermAverage 2008 2009 2010 2011 2012 2013F 2014F

    Supply 2.0% 2.4% 2.8% 1.7% 0.5% 0.5% 0.8% 1.1%

    Demand 2.1%2.5%

    6.2% 7.2% 4.7% 3.0% 2.4% 3.1%

    Occupancy 61.9% 59.8% 54.5% 57.5% 59.9% 61.4% 62.3% 63.5%

    ADR 2.9% 3.0%8.7% 0.0% 3.8% 4.2% 4.2% 5.2%

    RevPAR 2.9% 2.0% 16.7% 5.4% 8.2% 6.8% 5.9% 7.2%

    National Forecast 2013/2014

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    Passing Through Long

    Run Average Level

    Very Limited New

    Supply

    Source: PKF Hospitality Research, LLC Hotel Horizons September-November 2012, 2013,Smith Travel Research

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    Occupancy Level Back to AverageRoom Rate Growth Stalls

    17Source: Smith Travel Research

    -12.0%

    -10.0%

    -8.0%

    -6.0%

    -4.0%

    -2.0%

    0.0%

    2.0%

    4.0%

    6.0%

    8.0%

    10.0%

    45.0%

    50.0%

    55.0%

    60.0%

    65.0%

    1988

    1988

    1989

    1989

    1990

    1990

    1991

    1991

    1992

    1992

    1993

    1993

    1994

    1994

    1995

    1995

    1996

    1996

    1997

    1997

    1998

    1998

    1999

    1999

    2000

    2000

    2001

    2001

    2002

    2002

    2003

    2003

    2004

    2004

    2005

    2005

    2006

    2006

    2007

    2007

    2008

    2008

    2009

    2009

    2010

    2010

    2011

    2011

    2012

    2012

    Occupancy (4Q MovingAverage)

    Average Daily Rate Change

    Current Occupancy

    Level

    Current ADR

    Change Rate

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    Why Have Room Rates Been

    Slow to Recover?

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    While Total Lodging Demand is at Record

    Levels, the Group Meeting Customer Has Yet to

    Fully Return.

    Why?

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    Uncertainty! It Remains Elevated

    Source: Scott R. Baker, Nicholas Bloom, and Steven J . Davis

    Since 2008, economic policy

    uncertainty has averaged about

    twice the level of the previous 23years.

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    Inland Empire v. National

    Lodging Market (2006-12)

    $0

    $10

    $20

    $30

    $40

    $50

    $60

    $70

    2006 2007 2008 2009 2010 2011 2012

    United States

    Inland Empire

    RevPAR

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    Southern California Hotels

    Historical Annual Performance

    Area YE 2012 2013 Est. YoY Change

    Orange County 73.0% 74.4% 1.9%

    Los Angeles County 75.4% 76.2% 1.1%

    Inland Empire 58.3% 60.5% 3.8%

    San Diego County 70.6% 70.9% 0.5%

    Area YE 2012 2013 Est. YoY Change

    Orange County $120.30 $127.78 6.2%

    Los Angeles County $130.26 $137.02 5.2%

    Inland Empire $91.79 $94.08 2.5%

    San Diego County $131.76 $133.55 1.4%

    Source: PKF Consulting HR Hotel Horizons, and PKF Consulting Los Angeles Trends in the Hotel Industry

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    Southern California Hotels

    Forecasted Performance

    Area 2013 Est. 2014 Forecast YoY Change

    Orange County 74.4% 75.0% 0.7%Los Angeles County 76.2% 76.8% 0.8%

    Inland Empire 60.5% 62.9% 4.0%

    San Diego County 70.9% 71.2% 0.4%

    Area 2013 Est. 2014 Forecast YoY Change

    Orange County $127.78 $135.79 6.3%

    Los Angeles County $137.02 $146.24 6.7%

    Inland Empire $94.08 $97.38 3.5%

    San Diego County $133.55 $138.06 3.4%

    Source: PKF Consulting HR Hotel Horizons, and PKF Consulting Los Angeles Trends in the Hotel Industry

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    Inland Empire Outlook

    Opportunities

    Things will only get betterDeclining vacancy in Industrial/Office50,000+ jobs created 2012-13

    New Riverside CC and Ontario CCManagement

    Challenges

    Older hotel productAir access/Local airport controlMarketing a large and diverse local

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    Summary

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    3. Industry growth, while limited regionallyshould accelerate in the IE in coming years.

    2. The fundamentals are solid nationally andimproving regionally.

    1. No threats from the factors that historicallyhave brought an end to the good times.

    4. Above average room rate increases should beachieved as demand strengthens or peaksacross the region.

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    Thank You

    www.pkfc.com

    [email protected]

    VicePresident

    PKFConsultingUSA,LosAngeles

    (213)861 3312

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