Tourism & Hospitality Education in Taiwan

Feihsu HungDepartment of Tourism

Information2015 summer camp

Biography• Lecturer of Department of Tourism Information,

Aletheia University• M.S. in Restaurant, Hotel and Institutional

Management from Purdue University, U. S. A.• Board member in YHA ( Youth Hostel Association,

an Affiliate Member Organization of UNWTO) • Current research involves study of the lodging

experience and youth travel.

Youth Travel and YHA

Tourism is now one of thelargest and fastest growingindustries in the world

UNWTO Tourism Highlights, 2014 Edition

Tourism is now one of thelargest and fastest growingindustries in the world

UNWTO Tourism Towards 2030Long-term forecasts – substantial potential for further growth

UNWTO Tourism Highlights, 2014 Edition

Taiwan tourism industry

• Tourism arrival, Taiwan increase dramatically Tourism in Taiwan is one of the major industries and contributor to the economy of Taiwan. In 2014 Taiwan received more than 9.9 million international visitors, an increase from 8 million international visitors in 2013

• Tourism economy

Contribution to Employment

Tourism & Hospitality related students increased from 20,966 in 2010 to 44,649 in 2014 (Ministry of Education, Taiwan, 2014)

Tourism employment & education needs for the tourism industry

• Demand > Supply

Transportation

Travel agencies & Tour operators

Accommodation ( Hotel, B & B, Hostels….)

MICE ( Meeting, Incentive travel, Conference, Exhibition)

Food & Beverage ( Restaurant )

Attractions & Them parks

Source: Oxford Economics, WTTC

Tourism & Hospitality Education in Taiwan

• Origination (1946-1968) Hsin Wu College (1965) Chinese Cultural U. (1966) Oxford College (1966) Aletheia U. Tamsui Ming Chuan U. (1968)

Tourism & Hospitality Education in Taiwan

• Growth (1969-1991) Shih Hsin U. (1976) Providence U. (1987)• Competition and Adjustment (1990- present) National Kaohsiung Hospitality U. (1995) National Taiwan Normal U.(1999) Fu-Jen, Shih Chien, Tunghai, Chung Hwa,

Chao Yang, Da Yeh…..

Tourism & Hospitality Education in Taiwan• Past, present and future of tourism &

hospitality education• Over 150 tourism and hospitality related

programs and departments in higher education institutes

Travel & Tourism Leisure & Recreation Hospitality ( Hotel & Restaurant ) Sports & Leisure

Higher Education in Taiwan

• Academic and vocational education systems• Academic system - universities, colleges and teacher

colleges. • Vocational system - universities of technology,

vocational colleges, junior colleges, graduate institutes, part-time master programmes, day and evening divisions, advanced study divisions, and extension programmes (Horng & Lee, 2005)

Travel & Tourism CurriculumBusiness Management

(Human Resource , Management Concepts, Information Systems for

Business…);

Accounting/Finance/Economics (accounting,

financial analysis, economics analysis…);

Marketing (Principles of Marketing, Tourism

Marketing…)

Tourism Theory (Introduction to Tourism, Contemporary Tourism Issues, Sustainable

Tourism, Tourism, Culture and Society…)

Tourism Management (Hotel Management, Restaurant

Management, Event Management, Tourism

Enterprise Management, Strategic Tourism Management…..)

Employment Skills (Employment Skills,

Workplace Relations Issues for Tourism and Hospitality….)

Research Skills (Introduction to Research, Business

Research Skills, Tourism and Hospitality Research and

Analysis….)

Skills & Attributes

Skills• Communication

• Teamwork• Interpersonal skills

• Problem solving• Creativity• Literacy

• Numeracy• Using technology

• Leadership

Attributes• Positive attitude

• Motivation• Self Awareness/

Management• Adaptability

• Initiative• Stress Tolerance

• Professionalism/ethic• Reliability

Career Opportunities in Travel & Tourism

• Travel agencies & Tour operators• Transportation (Air, Cruise, Rail…)• Accommodation ( Hotel, B & B, Hostels….) • Food & Beverage• Attractions & Them parks• Conference & Events• Sport & Leisure• Travel writing• Arts & Creative

Tourism education challenges

• Integrated education and training network for tourism industry

• Standards and certification• Relevant curriculum• Globalization and technology• Attracting qualified students for the tourism

industry

Thank you for your attention !