Exploring Tourism

Tourism Demand

Decision Making

• problem identification

• search for alternatives and deciding on preferences

• making a choice

• Putting the decision into action

facilitators

motivators

resistance factors

Tourism Demand

Push and Pull

Maslow

Ramumbo

Psychocentric-Allocentric model

Motivation

http://upload.wikimedia.org/wikipedia/commons/thumb/6/60/Maslow%

Characteristics of Demand

• Price elasticity – responsiveness of demand to change in price

• Income elasticity – increase in individual’s income will not necessarily mean an increase in travel demand. May result in an increase in quality product or destination.