Tourism and Smart Specialisation
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Transcript of Tourism and Smart Specialisation
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Tourism and Smart Specialisa2on
João Romão
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Tourism and Smart Specialisa2on João Romão VU Amsterdam / University of Algarve
S3 Pla'orm -‐ Peer Review Workshop Faro July 2013
1. CharacterisAcs of Tourism, a place oriented acAvity
Tourism des2na2ons are mulAproduct areas for mulA-‐segment markets, with mul2-‐clients from mul2-‐origins and their mul2-‐mo2va2ons. Tourism services are provided by a large number of companies but tourists perceive des2na2ons as an integrated experience. The overall experience does not rely only in the products and services but also on the environment and community where the visit occurs. Tourists have different percepAons about the authen2city of the des2na2ons and saAsfacAon also depends on their characterisAcs, expecta2ons and mo2va2ons. The heterogeneity of contemporary tourism des2na2ons (differenAaAon) is accomplished by the heterogeneity of tourist preferences (segmentaAon).
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Tourism and Smart Specialisa2on João Romão VU Amsterdam / University of Algarve
S3 Pla'orm -‐ Peer Review Workshop Faro July 2013
1. CharacterisAcs of Tourism, a place oriented acAvity
Local specific resources (nature or culture) are essen2al to differen2ate des2na2ons but they are generally very sensi2ve to the excess of usage. Excess of usage and commodificaAon of local resources can contribute to develop hos2le behaviors from local communiAes regarding tourism development. Involvement of local communiAes in tourism tourism development plans contributes to ensure local social cohesion. Contemporary societal challenges (energy consump2on, limited resources, climate change) have deep implica2ons on sustainable tourism development.
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Tourism and Smart Specialisa2on João Romão VU Amsterdam / University of Algarve
S3 Pla'orm -‐ Peer Review Workshop Faro July 2013
2. InnovaAon in Tourism Services
Tourism is an increasingly knowledge based ac2vity where innovaAons have a global diffusion. Computer Reserva2on Systems Global Distribu2on Systems (Massifica2on of internet Geographical Informa2on Systems Infography and design Interac2ve soNware solu2ons Massifica2on of mobile phones Web 2.0 (social networks) Personalized communica2on Costumer Rela2on Management Media2sa2on of tourism InteracAon of tourism companies with costumers helps to understand needs and mo2va2ons of tourists and to reach specific targets with oriented and personalized informaAon.
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Tourism and Smart Specialisa2on João Romão VU Amsterdam / University of Algarve
S3 Pla'orm -‐ Peer Review Workshop Faro July 2013
2. InnovaAon in Tourism Services InteracAon producer – consumer in tourism enhances entrepreneurial innovaAon: -‐ tacit knowledge (requiring codifica2on and adapta2on to innova2ve processes) -‐ localised knowledge (the des2na2on is a repository of unique and inimitable knowledge) Interac2on producers -‐ consumers in a territory (co-‐terminality, spaAality and temporality) enhances the importance of local and regional innovaAon networks. Transforma2on of tacit knowledge into innova2on processes by SME requires exper2se. Innova2on in tourism relies on collabora2ve networks (cooperaAon among compeAtors). Poten2al shared benefits arising from localised knowledge require the mobiliza2on of stakeholders with very different characteris2cs in order to create networks for common learning.
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Tourism and Smart Specialisa2on João Romão VU Amsterdam / University of Algarve
S3 Pla'orm -‐ Peer Review Workshop Faro July 2013
3. What is the tourism cluster Examples of ac2vi2es and poten2al scien2fic areas
Accommoda2on Food and beverage Other facili2es and services Mobility (ship building, soN modes…) Energy Natural resources Landscape Health Museums and Monuments Cultural events Recrea2onal events Informa2on and communica2on Communica2on Promo2on Governance
Management Architecture Engineering Life sciences Landscape architecture Biomedicine Arts, History, Archaeology Anthropology IC Engineering Design Marke2ng Economics, Sociology
![Page 7: Tourism and Smart Specialisation](https://reader035.fdocuments.in/reader035/viewer/2022081821/54b6c2394a7959e5268b45fa/html5/thumbnails/7.jpg)
Tourism and Smart Specialisa2on João Romão VU Amsterdam / University of Algarve
S3 Pla'orm -‐ Peer Review Workshop Faro July 2013
4. Tourism and Smart SpecialisaAon Overall view
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Tourism and Smart Specialisa2on João Romão VU Amsterdam / University of Algarve
S3 Pla'orm -‐ Peer Review Workshop Faro July 2013
5. Tourism and Smart SpecialisaAon
Challenges How to combine tacit and local entrepreneurial knowledge with academic knowledge? How to mobilize small and compe22ve companies for collaboraAve networks? How to develop a shared and common vision combining different interests and mo2va2ons? How to interact with other clusters? How to iden2fy relevant “key enabling technologies” ?
Threatens Tourism is a luxury ac2vity, very dependent on economic cycles; Reduc2on in tourism demand can have relevant impacts on local economies; Lack of financial resources. Regional brain-‐drain (e.g. South-‐European regions); Similar strategies in similar regions (e.g. South-‐European regions);