SK Sikat ka!

TOURISM STRATEGY

The future is bright for tourism in Sultan Kudarat. We aim to find the perfect balance between environmental, social and economic returns for the operators and industry. This is reflected through the vision, goals, targets and actions of the strategy, which outline clear plans to meet the challenges facing the industry.

First, the strategy will include advertising, marketing channels, the internet and promotion. This includes what marketing calls the 4P's (price, promotion, place and product/service) Lastly, our feasibility study should include a "competitive advantage" which is the positive marketing position that we should have against our competition. In other words, it's something that offer and sell that our customer can't offer and will make a profit for our business.

 

TOURIST SPOT

The SultanKudarat’s Provincial

Capitol

THE MUSEUM

FESTIVAL

Kalimudan Festival (November 21)

A cultural presentation highlighting the socio-cultural and historical heritage of the Manobos, Tirurays, T-boli, Maguindanaoans and the Christian tribes of the province. Conveyed through dances and other natures, it expresses festivities, solidarity, common aspiration and innate desire for prosperity and peace

HINDRANCES

Geographical location Wrong impression Known to be a Muslim Area

MARKETING STRATEGY

A.) MARKET PLANNING

OBJECTIVES: To select a tourist attraction in the

Province of Sultan Kudarat To show the hidden beauty of Sultan

Kudarat To promote the attraction we had chosen To enhance our abilities in conducting

this study

METHODS:

Have a feasibility study about the said tourist attraction

Gather information Analyze the data Evaluate the facts 

 B.) TARGET MARKET SELECTION

To develop a marketing plan by studying the demographics of our tourist destination. Demographics are a population study that includes age, race, and gender. We should study the demographics to know who we think will be our potential customers and also a study of the destination that our tourists will visit.

C.) MARKETING MIX SELECTION

a.) PRODUCTS: TRANSPORTATION -Bus Lines, Tricycles, Jeep,

Van,

FOOD AND BEVERAGE-Mascovado , Banana chips, pastillas, vinegar (tuba), crops, palm oil

ENTERTAINMENT-Festivals

SOUVENIRS-Native Products like bags, slippers, bolo

b.) PRICE- Very affordable

D. )PRODUCTS

D.) CONCLUSION

1.)Why do you need to make Sultan Kudarat a tourist destination?

 Sultan Kudarat is known as a dangerous place to other people particularly the ones who are living in Luzon and in Visayas. This is because we are so unlucky that what they have seen, heard or know through media is not good about the place especially when it comes to political issues. Sultan Kudarat should be tourist spot because there are many beautiful spots in it which are not yet fully discovered. It is also one of the safest places to live in. The people are also hospitably and very accommodating.

2.) What will be the benefits and who will benefit?

If the Province of Sultan kudarat will be a tourist destination there are factors which will be very beneficial:

a) Popularityb) Job employment c) More improvements in placed) More incomee) Less poverty

It is beneficial to its constituents, the people living in it.

MEMBERS OF THE GROUP Joanna Rein S.Forro Romeo R.Tejada Jr.

Madonna C. Figueroa Janine Pangantihon Leah May E. Barua

Divine Grace V. Blanco Sally Rose Bercasio

Jan Daryll P. Coronado Joseph Pitogo Jr.

Jasper Jed S. Binas