Toura General Presentation
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Transcript of Toura General Presentation
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Toura is redefining the way premium content providers execute scalable
mobile strategies.
Upload Content: Manage Your Assets in the Library
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Content includes text, images, audio, videos, locations and RSS feeds
Content can be uploaded directly through MAP interface or via XML from a third party content management system
Toura’s asset manager will format content to work on the various operating systems
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Build & Construct: How Your App is Built Using an Intuitive Interface
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Three simple steps when building out your app:
Select from a series of layouts.
Build your app hierarchy and architecture. 1
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Attach content and preview your app in real-time.
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Apply Design: Make Your App Beautiful By Applying Custom Design Elements
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Using our layouts, apply custom background images and headers to create a unique experience. Upload your load screens and icons for additional branding.
For an even further customized look, apply custom CSS* to your app.
*Additional fee may apply
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Compile & Submit: Getting Ready and Launch!
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To stream or not to stream? Control the size of your app by streaming multi-media and monitoring
the overall size of your app.
Generate native binary files for your submission to the various app stores: iPhone and iPad for iTunes, Android for Google Play, Barnes and Noble Nook
and Kindle Fire App Stores...and more!
*Additional fee may apply
Create a mobile web app* that can be used across almost any webkit-enabled device and delivered
through the browser.
Monetize: Five Ways to Monetize Your App
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Paid ApplicationsLeverage the
merchandising layer of the app stores.
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AdvertisingUse your ad server to deliver IAB standard ad banners.
3Integrated SponsorshipCreate unique integrated sponsorship opportunities within your app.
4 Mobile Landing PagesDevelop mobile-optimized web pages for the destination of any advertising or sponsorship. Sponsor Application
Offer Toura as a platform for your advertisers to build their own native or web app.
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Data & Analytics: Monitor Performance. Optimize Content
Track visits, unique visits, page views, location, and time spent for advertising and sponsorship opportunities.
Optimize content and structure by tracking video and audio plays.
Operating system, browser and device manufacturer provides additional insight into your users.
Toura mobile applications entertain and expose consumers to a broad
range of content experiences.
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Our apps can be viewed across a wide range of devices, including iOS, Android and any webkit-enabled phone or tablet.
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CROSS PLATFORM
LANDSCAPE AND PORTRAIT VIEWSAll of our apps can be viewed in
both landscape and portrait, for both phone and tablet, across all platforms.
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Choose from a variety of layout options for your home page or any table of contents.
NAVIGATION LAYOUTS
List View List View w/ Images
Grid View
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Maps
Video w/ Text Images w/ Text
RSS Feeds
Choose from a variety of layout options for your content pages.
CONTENT LAYOUTS
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Customize your home screen navigation to include Search, About,
Maps and Favorites.
NAVIGATION BAR
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Accessible throughout the app, users can drop it down for Home, Font Sizes, Search, Mark Favorite, Facebook, Twitter and Share via Email.
MORE DRAWER
Today, Toura offers two solutions with different business models:
Mulberry
Toura Mobile App ProducerFor publishers, editorial and design staffSoftware-as-a-Service (SaaS)Patent-pending
Open-source HTML5 frameworkFree to start, metered APIs for enhanced features and monetization options
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Apps enabled by Toura
British Library Treasures
See app
Dennis Publishing’s Evo Supercar Directory
See app
Boston Globe’s Best of the New
See app
San Francisco Chronicle’s Top 100 Bay Area Restaurants
See app
DLA Piper’s Cab Cribs
See app
“At the start of the year I built a mobile team from scratch. The problem is that it is time intensive and costs a lot [to make an app]. It’s very difficult to get to scale in a sensible way.”
Alex Watson, Head of App Development, Dennis Publishing
“With a platform like Toura in place, we’re now able to quickly respond to our readers’ needs and create in-depth perspectives for various events and verticals, like Best of New.”
Domenic Vecchiarelli, Sr. Product Manager, Mobile, Boston.com
http://paidcontent.org/2011/09/23/419-maxim-viz-publisher-dennis-ramps-up-apps-portfolio-with-toura-deal/
What Our Clients Are Saying
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“Toura is a great partner for publishers. The platform requires no developer knowledge and is simple enough to train creative staff in less than an hour. Even sales reps can build an app - it’s so simple. Toura is the perfect tool to allow marketing and sales teams to: try new ideas, support advertisers custom needs and experiment with new ideas – at a fraction of custom-shop costs.”
Maggie Louie, Mobile Revenue Manager, LA Times
Aaron RadinCo-founder & CEO
An experienced entrepreneur, Aaron previously helped launch and manage three significant digital businesses from scratch. Experience in mobile industry stretches over 10 years from SMS, J2ME, Brew to innovating in HTML5 mobile development today.
• CBS Television Stations Digital Media GroupFounding member of the management team. Built team and grew revenues from zero to $20MM in 3 years.
• GoldPocket Interactive and WirelessRan business development efforts for venture-backed company (RRE, General Catalyst, Waterview) and helped launch one of the first large-scale SMS delivery products in the US. Company’s Interactive and Wireless divisions were sold to Tandberg and Motricity respectively
• Held senior roles at ABC/Walt Disney Company, Showtime and the NBA.
Founders Story
Sayoko Knight TeitelbaumCo-founder & Chief Marketing Officer
A seasoned digital operations executive, Sayoko has built sales and operations teams at nascent digital businesses to eight figures in revenue within three years.
• CBS Television Stations Digital Media GroupEarly hire to the management team. Developed and ran Sales Operations and Product Management helping to scale revenue growth.
• Cendant Travel Distribution ServicesHired by corporate parent to the integration team. Responsible for integration of media sales across 13 travel acquisitions over the course of 2 years including Orbitz.com, CheapTickets, Lodging.com and the Away Network.