prepared by: Aboutt Inc

property of: Aboutt Inc

EXECUTIVE SUMMARY

prepared on: July 2009

PROBLEM

this is a table but so are…

• VoIP today is seen as a competitor to Telcos

• The cost of delivering IP communication is rapidly approaching zero

• Social networks and the real-time web are changing the way we communicate and interact

• All technologies need to adapt to remain relevant

What we know

• The state of VoIP today doesn’t fit the new environment

VoIP communication apps not like tables

Where is voice within the real-time social web?

SOLUTIO

N

• consumer VoIP needs a new equation. the old model doesn’t work.

• make VoIP sexy by taking advantage of current trends (social networks, personalization and cloud computing)

the idea

FUNCTIO

NS

o cheap long distanceo touchring to touchring freeo connect your SIP accounts

import your contacts from Outlook, Google, Yahoo and more

send sms to anyone, anywhere

o set availability timeso limit callers by password o limit callers to Facebook

friends or Twitter followers

personalize your touchring with unique skins, images, videos, and more

aggregates all your IM accounts and makes them accessible from one place

real time stream to keep you updates on what is happening in your networks

o use Facebook chato post and receive updates

fully functional twitter client

a short and sweet url that you can share easily

o (info seekers )talk with experts

o (experts) sell your knowledge

o rate quality of the advice

made available to developers to bring voice communication to their web apps and/or build plugins for touchring

ACCESS

ANDSH

ARING

ECOSYSTEM

touchring ecosystem

user applicationplatform components

colored birds denote functionality available to the different platforms (desktop/web vs. mobile)*

USER

SCENARIO

touchring musetouchring

Creates a touchring or touchring muse

share

everywhere

Touchring Owner Visitor

sees the

touchring muse

sees the

touchring

one click dial/sms

wants to connect

Privacy check

Privacy check

connects call

Payment check

connects call

Transfer $ to owner upon completion

ENTER

PRISE

SCENARIO

Result: Lots of pizza sold

Naked Pizza creates their Touchring

Promotional tweet with tr url

Offer discountsto people whoplace the NakedPizza Touchringon their blog/site

goes viral

Touchring provides tracking analytics so Naked Pizza can track their campaign

MONETIZATIO

N

SUCCESS

12.03.2008 04.01.2009 04.24.2009

Partnership with Coca Cola Korea formed

Cokephone launched

1 million downloads

what is cokephone?The Cokephone provides a first-of-its-kind platform through which premium Coke content and media can be delivered right to Coke’s biggest advocates. The campaign sets a new standard for how marketing should be approached online.

the purpose the result

• excite the community• be interactive• be fun

3weeks… 1 million downloads… 30% returning users