TouchMagix Datasheet v1.2

TouchMagix Media Pvt. Ltd. e-mail: [email protected] RO: 77 MIDC Bhosari, Pune 411026, India. Contact: +91-20-27111000

Introduction

TouchMagix offers a new variety of interactive display solutions that will attract your audience

to experience interactive content in the most memorable way.

Unlike other technologies available today, TouchMagix combines an advanced optical

hardware sensor called: MagixSense™ together with sophisticated movement recognition

software that interprets the user interaction into high resolution events on the display.

We offer 2 types of movement recognition technologies that are incorporated in 4 product

lines.

MotionMagix™

This technology capture’s user gestures performed on projected walls and floors. The sizes of

the projection and distances from the detection area (in case of walls) can be dynamically

adjusted according to the requirements on-site.

MotionMagix™ can be configured to capture either hand or foot gestures. In each case, the

software is programmed to automatically identify the exact pointing area and movement direction. This provides the smoothest interaction available in the industry and allows more

people to interact with each other on the projection area.

Interactive floor projection Interactive wall projection

MotionMagix™ Floor MotionMagix™ Wall


MagixTouch™

This technology is used to capture actual user touch on a glass/acrylic surface. This type of

interaction could also be combined with MotionMagix™ to offer a complete interactive experience. The system could be activated by a gesture (user approaching the screen,

passing by, etc.) and the contact could be activated directly by using the user’s finger as

pointing device (similar to using a mouse on a PC).

The MagixTouch™ technology supports click, double-click, drag-n’-drop, rollover and also

multi-touch, to allow a few users to interact on the same screen and to perform activities that could use 2 hands in parallel (rotating images, resizing frames, etc.)

Touch-screen Table/Kiosk Touch-screen Window

MagixTouch™ Table / Kiosk MagixTouch™ Window


Our Advantages

With TouchMagixtm you will be able to create unique and memorable experiences for your

customers. It allows you to turn any computer based presentation, game or application into a gesture based interactive information system. TouchMagix’s mission is to provide the most

accurate and user friendly system available in the market today and in the future.

Below we have listed only a few of our major advantages compared to other products on the

market:

Feature TouchMagix Other Interactive

floor/wall vendors (optical

recognition)

Other

TouchLCD vendors

Other

TouchScreen vendors (optical

recognition)

Precision of detection

Transforms the exact end of the

foot or finger into

a point event on the screen

Detects a Silhouette of the

entire body

without identification of

the different body parts and their role

in the interaction

Detects finger points alone

Detect finger points alone

Development

and customization

environment

Open & free SDK

for creating applications.

Creative Suite for

code free customization.

Access to a online community of

developers.

Downloadable applications are

free to try and to

demonstrate via the Web

No SDK.

Customization is limited to the

proprietary

template editor provided by the

vendor. Not possible to create

completely new

application without vendor

involvement

No SDK.

Provide a

mouse driver

that interacts with any

content on the PC as if it was

a mouse

No SDK.

Provide a

mouse driver

that interacts with any

content on the PC as if it was a

mouse

Application format

Runs any standard PC

application.

Instant Flash integration

Proprietary executables in

vendor’s own

format


application


application

Remote

Management and

interaction

analytics

Web Based

remote real-time scheduling

content updates

and interaction analytics

Non real-time

scheduling and no dynamic real-time

content update

No remote

management

No remote

management


Feature TouchMagix Other Interactive

floor/wall vendors (optical

recognition)

Other

TouchLCD vendors

Other

TouchScreen vendors (optical

recognition)

Application

switching

time on scheduler

Less than 1 sec

to switch

applications on scheduler

Typically needs 5-

10 sec to switch

applications

No scheduling

support

No scheduling

support

Adaptation and detection

precision in

varying light conditions

Hardware real-time adaptation

mechanism with

fast response and high accuracy

Limited level of software based

adaptation

mechanism, sensitive to

sudden drastic

changes of light conditions

NA Very sensitive to direct light

changes, limited

adaptation available only

by a few

vendors

Magix 3D

Sense™

Supports 3D

marker tracking technology which

can recognize objects in real-

time.

No support No support No support

New features

Web based remote management: Manage schedule and obtain interaction analytics with ability to download hourly/daily/weekly/monthly interaction reports directly into excel.

Schedule content in real-time without shutting down the display system.


TouchMagix Creative Applications Suite: Now you may easily customize and manage

interactive content without any coding knowledge! Using intuitive graphical interface, creatives can be customized from the base templates. All templates are made available online

free to try and demonstrate. At a small charge, you may unlock the creatives when they are

ready for commercial use and remove the demo limitations. Creative suite allows to customize, test and transfer content via web. You may simulate it to your customers using

mouse motion instead of body gestures to let them understand the end results even without

having a real TouchMagix system installed.


Applications

TouchMagixTM products could apply to a variety of industries:

Events:

A TouchMagix™ system could create a unique gimmick for any booth in any exhibition or

event. From our experience, our interactive platforms become an immediate attraction, bring customers to visit your booth and expose them to your advertising content in a joyful and

memorable way. Our systems could be set-up quickly and can utilize “dead” spaces like

floors, corridors and waiting lounges by turning them into another advertising media for your company.

Retail environments:

Put TouchMagix™ into action, and turn any standard shop window into an interactive product catalog even when the shop is closed. Turn any shopping floor into an interactive attraction

for new visitors to come and experience your brand and marketing campaigns. Put an

interactive kiosk in or next to your shop and deliver information on products tailored to your customers’ needs and interests.


Entertainment:

With TouchMagixtm you can turn unused space into a gaming area for kids and adults. No need to clean-up or worry about public hygiene… simply turn on the projection and keep your

visitors busy and happy.

Advertising:

Use TouchMagix™ to generate additional revenues from advertising campaigns. Digital signage has become one of the most effective means of POS advertising. Research has

proven that over 75% of the buying decisions are made at the shopping locations, so the best

way to advertise products is right where the consumers are making their buying decisions. Engaging consumers with the brand using an interactive advertisement creates a memorable

experience that will eventually converts into a buying decision at the shop.

Advertising messages can be easily integrated into the TouchMagix™ Floor, Wall, Window and

Table solutions as banners, interactive objects or backgrounds and can be controlled, replaced and monitored in real-time via the internet.

Niche Markets: TouchMagix™ applications can be used in various environments to create unique and

extraordinary user experiences. For example, interactive information and entertainment

systems could be used in Museums as complimentary floor, wall or table presentations for visitors. Corporate information systems could be set-up in company lobbies and waiting

lounges. Wayfinding kiosks could be set up in malls, train stations and other public areas.

Supplementary interactive education systems could used by schools and especially helpful for special needs (helping kids with physical or mental disabilities to interact with information

using body gestures).

Many more concepts could be brought to life, based on your own creative ideas and talent!


Templates showcase

TouchMagix™ offers hundreds of off-the-shelf ready to use templates. New template ideas can be easily built using 3rd party software like Flash, 3ds Max, OpenGL, C, C++, VB, Director

etc.. with help of TouchMagix’s free software development kit (SDK). TouchMagix’s new

Creative Applications Suite can be used to customize existing templates without any coding knowledge.


Contact TouchMagix Media Pvt. Ltd.,

77 MIDC Bhosari,

Pune 411026, India

Tel India: +91-9860798897 / +91-9860798880

Tel International: +44 20 7193 2644

Email - [email protected]

Visit http://www.touchmagix.com/template_showcase.html and experience some interactive

examples for applications you may use.

For more information, please contact us and let us tailor a solution for you!

TouchMagix Datasheet v1.2

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