Touching Potential Customers
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Transcript of Touching Potential Customers
Touching Potential CustomersFor Transformational Outsourcing - Social Media Department
Touching Potential Customers
The rule is that you want to increase exposure and customer return rate by:
Finding them Having them find you Reminding them you are there Giving them a reason to visit/buy
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Giving them an incentive to recommend you to others
How Clients Gather Leads
Either through local/mobile search or through local/mobile advertising as well as offering promotions
Define campaign purpose Do you want people to call? Do you want customers to go to your shop? Do you just want leads so that you can them? Are you just building a list (SMS or Email)?
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Traffic Sources
Remember that traffic represents real people – people who are potentially your customers.
Local Search (Google) Offline occurrences (print media) Purchased traffic (Google Ads, Admob) Social Media (Facebook/Foursquare)
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Mobile Traffic Comes From…
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Mobile Magnets
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These are things that will illicit someone to do something.
Text and SMS
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Set up a short code or mobile keyword with a reputable service (Example: BizM3) Make sure that you have all the capabilities you want (polls,
trivia, tracking, etc.) Most importantly, there must be a confirmation of opt in and
the ability to opt out- it’s the law!
Pick a mobile keyword that communicates the customer or their business name. Example: If customer’s name is John, use
keyword John123, or if it’s John’s Pizza, use JohnPizza123
Text and SMS
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Use the keyword and short code on all promotions, web, business cards, or at the establishment itself – everywhere where people will actually see it.
Text and SMS
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Use a coupon or something that will incentivize your customer to opt in. People will not opt in if all
you do is spam them. Keep in touch with your
customers with specials, coupons, and important information.
Text and SMS
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Drive them to landing pages or to come in directly
Send out a promotion that expires within a few hours
This is immediate – 95% of all text messages get opened within minutes
What mediums can we use to promote mobile SMS campaigns?
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Business cards Postcards Brochures TV and Radio Billboards
What mediums can we use to promote mobile SMS campaigns?
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Print Ads (Magazines, Newspapers, Banners, Billboards)
Mobile Apps Websites
SMS Campaign Example
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Text2Win contest, voting, polling, surveys, and trivia
SMS Campaign Example
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Opt-in Campaign Setup
Set how long the campaign will run
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Opt-in Campaign SetupKeyword and the number to send it
Opt-in confirmation
Confirm and ask ZIP code
Help message
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Opt-in Campaign Setup
Opt-out confirmation
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Opt-in Campaign Setup
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Opt-in Campaign Setup
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List Broadcast Setup
Send message to people who have opted in to your marketing message
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App Pushes
An “App push” pushes information to your phone, and it shows up like a text message would.
For instance, if someone were to write on your wall, if you had push notifications turn on, you'd get a notification on your phone saying "So and so has written on your wall"
Purchasing Traffic
AdMob has been bought by Google
It allows you to purchase traffic to see videos, push to apps, landing pages, and click-to-call
Can also target by phone, demographics, location
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Purchasing Traffic
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Purchasing Traffic
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Purchasing Traffic
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Purchasing Traffic
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Set up and manage client newsletters and autoresponders
AWebber iContact Add this to offline, mobile,
and online promotions
Voice Blasts
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Voice blasting is a modern communications technique that uses computer technology to send pre-recorded phone messages to hundreds or thousands of community members at once.
Push customers and potential customers to a recorded message either by1. Text them to click-a-call2. Set up click to voice recording advertisements on mobile3. Direct call to voice recordings
QR Codes
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What can a QR Code do? Transfer information (name, address, phone number) Go to a website Map to a location Social Media friends Any communication Add graphics to it!
Where to use QR Codes? On advertisements On business cards On mobile advertising
QR Codes
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Mobile Coupons
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Types of Promotions
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Be creative Use text, QR Codes, Mobile Coupons, mobile
ads Keep the conversation going Reward customers and reward them for
referring others and writing reviews Remember how immediate SMS is
Business slow-send a text and fill your business immediately
Advanced Strategies and a Sneaky Customer Retention Strategy
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Tracking Phone Numbers Harder to leave, when the phone number belongs
to you. Easier to show statistics if you can show calls that
were made as a result of your efforts!
Advanced Strategies and a Sneaky Customer Retention Strategy
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Advanced Strategies and a Sneaky Customer Retention Strategy
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Tracking Numbers starting at
$1.00 a month Voice Broadcasting SMS (no bells and
whistles) Voice Messaging
(Hosted IVR)
The Local Social Mobile Connection!
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The Local Social Mobile Connection!
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Facebook Places
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http://foursquare.com/business There are only two venue roles for a user:
Employee role can edit venue information, view analytics, activate and deactivate specials
Manager role has all the Employee capabilities and can add new specials and new employees.
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Facebook Places
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Business Name
Facebook Places
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A Comment on Local Services
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If you only offer: Google Places Reviews Citations
That and nothing else alone helps a business. If you add QR Codes, FourSquare, Mobile Ads, SMS, then your clients will do even better.
Keep in mind that you charge for each additional service above the basic listing.