Touch Screens | The very expensive mistake
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Transcript of Touch Screens | The very expensive mistake
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Ok, let us level with you.
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Most of the touch screen experiences out there flat out suck.
Ok, let us level with you.
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And yes, That statement applies to the
expensive ones too.
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And yes, That statement applies to the
expensive ones too.
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What gives us the right to make such a statement?
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What gives us the right to make such a statement?Here are our qualifications
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Over 10,000 interactive monitors soldInto every vertical you could imagine
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Hospitality, aerospace, entertainment, nuclear, defense, government, simulation, automotive, transportation, industrial, blah, casinos, amusement parks, stadiums, television, retail, home builders, tradeshows & exhibits, corporate, restaurants, blah, house of worship, healthcare, private techy people, financial & banking, hotels, architects, construction, engineers, dentists, parks, blah professional sports, logistics, manufacturing, marketing, golfing, non-profit, government, television, private techy people, industrial, Audio theater geeks, hospitals, land developers, training, nerds
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We were building touchscreens before the iphone
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We have kickass customers(you know who you are)
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Here’s the problem…
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businesses expect that by providing their content on a touch enabled device, they will magically captivate the user in new and exciting ways.
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They are putting too much faith in theHardware itself.
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Let me ask you this...
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Let me ask you this...
You have a smart phone right?
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Let me ask you this...
You have a smart phone right?[Of course you do – how else could you breathe?]
#selfie
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it’s pretty life-changing, isn’t it?
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it’s pretty life-changing, isn’t it?Now, delete ALL your apps.
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it’s pretty life-changing, isn’t it?Now, delete ALL your apps.
Watchu talking ‘bout?
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Of course you can’t do that! I can’t even believe we would seriously ask you to do something like that.
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Because it’s all about the apps
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If there weren’t apps to serve your wants and needs it wouldn’t matter how technologically advanced the phone was.
cool cat
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Too often Businesses are focused on touch hardware
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Too often Businesses are focused on touch hardware with Software and application as an …
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Too often Businesses are focused on touch hardware with Software and application as an … Afterthought.
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Here’s How to approach this…
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Here’s How to approach this…
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Define your business Objective
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define your business Objective
and be able to articulate it
to others.
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This:
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This: "we are looking to provide an interface
for our customers to browse our different products and services”
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"we are looking to provide an interface for our customers to browse our different products and services”
This:
is Not a business objective.
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there was no stated purpose.
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We may be able to guess what the goal is
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We may be able to guess what the goal is but we're dancing around it.
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The real business objective IS…
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The real business objective IS…"we want to sell more
products and services by providing an interface
for customers to browse through them."
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Know Love Your Audience
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Know Love Your Audience
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it's not enough that you know your audience's demographics
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you have to really put yourself into their shoes
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and give them the tools they want.
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Is the information you are providing something they want to hear?
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Is the information you are providing something they want to hear?
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HOW MUCH DO THEY CARE ABOUT YOUR BIO’S & STANDARD OPERATING PROCESS? WHAT’S IMPORTANT TO YOU, MAY NOT BE IMPORTANT TO THEM
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IDENTIFY HOW TO MEASURE SUCCESS
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THIS IS NOT A BILBOARD, OR A MAGAZINE AD.
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IT IS A TWO-WAY CONVERSATION WITH YOUR CUSTOMER done with 16gb of memory to capture and record valuable information.
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Now that you know
What you want to achieve
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Now that you knowWho your audience is and
what they want to hear
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Now that you know
How to measure your success
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It’s time to talk about software options
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It’s time to talk about software options
(It’s what will determineif your project is a success)
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Off the shelf custom
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Off the shelf customPROS
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Off the shelf custom• Costs less• Deploys quickly• Modular
PROS
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Off the shelf custom• Costs less• Deploys quickly• Modular
PROS
CONS
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Off the shelf custom• Costs less• Deploys quickly• Modular
• No flexibility• Limited features• No customization• Looks generic
PROS
CONS
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custom• Costs less• Deploys quickly• Modular
• No flexibility• Limited features• No customization• Looks generic
PROS
CONS
PROSOff the shelf
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custom• Costs less• Deploys quickly• Modular
• No flexibility• Limited features• No customization• Looks generic
PROS
CONS
• Message, Culture, Branding all align
• Specialized Features• Can deliver personal
content• Fully customizable
PROSOff the shelf
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custom• Costs less• Deploys quickly• Modular
• No flexibility• Limited features• No customization• Looks generic
PROS
CONS
• Message, Culture, Branding all align
• Specialized Features• Can deliver personal
content• Fully customizable
PROS
CONS
Off the shelf
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custom• Costs less• Deploys quickly• Modular
• No flexibility• Limited features• No customization• Looks generic
PROS
CONS
• Message, Culture, Branding all align
• Specialized Features• Can deliver personal
content• Fully customizable
• Expensive • Barrier for entry $30K+
PROS
CONS
Off the shelf
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Want the best of both options?
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You can’t have your cake and eat
it too
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You can’t have your cake and eat
it too
CAN
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Enter the kind of custom, kind of off the shelf software application
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Fuse is an interactive touch screenApplication that allows companies
To create their ownimmersive experiences.
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The fully built backend is the foundation of fuse.
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The fully built backend is the foundation of fuse.
(that’s the off the shelf aspect)
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the cms allows for multiple users with various permissionsFor optimal content management.
In addition, deploy changes on a schedule or manually
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This creates a simple way to share your contentWith your audience on a fully developed infrastructure.
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The front end (the part the user sees and interacts with) Is customized for your business.
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Our creative team will go to work creating a beautiful Front end
masterpiece that aligns with your vision and Brand.
mirroring the look and quality of high-end custom software.
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The result
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The resultan economical means to getting an application
that caters to the objectives, culture, branding of your business.
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Um, that makes too much sense, why isn’t everyone doing this?
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Um, that makes too much sense, why isn’t everyone doing this?
Good Question
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As a leader in interactive hardware, we have been exposed to thousands of customers wants and needs.
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Other software developers are typically niche and do not see nearly the volume that we have over the years..
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This has allowed us to take a very educated inventory of the features and functions people want.
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Most companies are looking for the same features and functionsthe only major difference is the way they want it presented
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Most of the software companies offer either Off-the-shelf or fully custom solutions.
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Most of the software companies offer either Off-the-shelf or fully custom solutions.
High volume With little to no effort
OTS
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Most of the software companies offer either Off-the-shelf or fully custom solutions.
High volume With little to no effort
High price tag, low volume
OTSCUSTOM
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since Horizon’s primary business is selling the hardware, we are able to invest resources into doing special things that others are not.
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since Horizon’s primary business is selling the hardware, we are able to invest resources into doing special things that others are not.
special