H P C A S E S T U D Y

HP Print, POS and PC devices deliver maximum uptime and performance to ambitious new arena

TOTTENHAM HOTSPUR STADIUM RAISES THE BAR

IN FAN EXPERIENCE

Industry:CME

Country:UK

Story Highlights

CASE STUDY | TOT TENHAM HOTSPUR

For Tottenham Hotspur, the fan experience is critical. Working with HP it is minimizing queue times, simplifying device management and ensuring maximum uptime to support its vision.

ChallengeBuilding one of the world’s finest sports stadia

Established in 1882, Tottenham Hotspur is one of the best-supported football clubs in the

English Premier League. Renowned for its flair, style and passion, ‘Spurs’ recently moved

into a brand new 62,214 seat stadium, which is widely considered to be one of the finest

sports arenas in the world. It is packed with the latest technology to ensure every fan has

the best possible matchday experience – from cashless tills to Wi-Fi connectivity and

Bluetooth® beacons across the stadium.

“We decided very early on that we wanted to create the most technologically-advanced stadium

in the world with an unrivalled fan experience. We incorporated technology from the outset, so

technology is in the entire fabric of this stadium,” explains Sanjeev Katwa, head of technology,

Tottenham Hotspur. “We wanted people to spend a lot more time at our venue and enjoy the

facilities, but also embrace technology. It gives us a platform for innovation, and to change

experiences so your matchday experience is different every time.”

One key objective was to reduce the time spent queuing, whether to get into the stadium itself

or in one of the many bars and restaurants on-site. "One of the best decisions we made, and I

believe it's the world's first, is we opened up as a cashless stadium," says Katwa. "The only way

you can pay for anything in this stadium for retail, and food & beverage, is either through a card

or using your mobile phone.”

Maximizing uptime was also a critical component. Having a device go down - whether at the

point of sale or in the back office - could affect fans' matchday experience and ultimately

impact revenue. The reliability of devices in both the stadium and office environment

was therefore key to Spurs.

“Working with HP: we’re not restricted. We can adapt to change and ultimately, we believe, create an unrivalled fan experience.”

- Sanjeev Katwa, head of technology, Tottenham Hotspur

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Uptime increases availability and ensures best possible fan experience

HP JetAdvantage Security Manager and inbuilt device security ensure that sensitive data is protected

Standardizing on HP simplifies management and support

CASE STUDY | TOT TENHAM HOTSPUR

SolutionHP technology at the heart of operations

Spurs not only needed to ensure the smooth running of the stadium during matchdays, but also its

wider business operation. “We're not just a football club,” says Katwa. “We're also a retail business.

We have a warehouse. We're a charity business. We have marketing and sales operations.

We have a training center.”

HP Managed Print Services has been deployed in Spurs' office environment, ensuring that the needs

of staff are catered to, while also supporting key business objectives. “For us print is still really

important,” explains Katwa. “We’re not here to print a lot of information, we’re here to print the

right information, in the right eco-friendly way.” SafeCom Pull Print ensures that paper waste is

minimized and that documents are only released to the relevant user. Security is the final piece of

the puzzle. HP JetAdvantage Security Manager ensures that print security policies are consistent

across Spurs' fleet, while the inbuilt security features of the HP printers provide extra peace of

mind that sensitive data is safe and secure.

cashless stadium

stadium capacity

100%

62,214

“It's really important to us to ensure that what we're printing is extremely secure,” says Katwa.

HP ZBooks are also a core component of Spurs' business operation, from the office to staff in the

field. “The HP ZBook is used across our entire operation,” comments Katwa. “Even when we have

coaches travelling to teach at schools across the world, we equip them with HP ZBooks to support

their day-to-day needs.” Standardization on a single device also ensures that maintenance and

repairs are simplified, ensuring maximum uptime.

Back at the stadium itself, the HP Engage One All-in-One System provides the ideal mix of

aesthetics and functionality to support Spurs' vision for the fan experience. “The HP Engage One

device supports our cashless vision,” says Katwa. “As a 100% cashless stadium, it's very important

to choose the right hardware. Aesthetics is really important, but at the same time we need to

ensure that we have the speed of service to support the sheer number of people who

want to purchase food, beverages and retail. The HP Engage One is a key enabler for

that cashless vision.”

“Having a single supplier like HP across our estate was an incredibly important decision. It ensured we have the same toolset across the entire estate.”

- Sanjeev Katwa, head of technology, Tottenham Hotspur

© Copyright 2019 HP Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

4AA7-6535ENW, December 2019

Solution at a glance

ServicesHP Managed Print Services

SolutionsHP JetAdvantage Security Manager

SafeCom Pull Print

HardwareHP Engage One All-In-One System

HP ZBooks

HP LaserJet Managed M572

HP PageWide Enterprise Color 556

HP PageWide Managed P57750

HP PageWide Pro 772

BenefitsEnsuring the optimal fan experience

With HP technology supporting the fan experience across the stadium, Spurs has made

it easy and fast to serve hundreds of fans every minute. And when demand changes,

HP has the flexibility to adapt quickly.

“We can change to meet our fan requirements: for example, we have the longest bar in Europe

at 65 meters. When we started off, we had about 40 HP Engage One devices on that bar; we

now have just under 70 devices in there because we saw the demand at our Market Place,”

comments Katwa. "Working with HP: we’re not restricted. We can adapt to change

and ultimately, we believe, create an unrivalled fan experience."

Moreover, by standardizing on HP for point of sale, print and user devices, Spurs

has improved performance, simplified management and reduced costs.

“Having a single supplier like HP across our estate was an incredibly important decision:

too many different products from different companies makes management harder, so

standardizing on HP ensured we have the same toolset across the entire estate,” remarks

Katwa. “If we look at Managed Print Services as an example, the MFPs are standard across

our entire estate so it allows us to keep less stock for toner cartridges, and when you

require support, engineers are very familiar with the estate you have.”

HP’s hardware is also incredibly reliable, ensuring maximum availability and thus the

best possible fan experience.

“It's really important that the HP Engage One devices give us 100% uptime because of the

sheer number of transactions that we're actually processing through these devices,” concludes

Katwa. “To have one or two of these devices go down affects our business operation, it affects

our revenue, and it affects the experience, because if you queue up in a concession, and you

have three or four devices which are not working, then we lose revenue, and we have fans who

will need to queue a lot longer for service. One hundred per cent uptime is really important to

us and to the fan experience. HP has given us that.”

Learn more at hp.com/go/MPS

CASE STUDY | TOT TENHAM HOTSPUR

device uptime

Fast technology adaptation to fans' needs

Secure, sustainable and intentional printing

100%

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