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![Page 1: Total Market Initiative Honduras from Engagement to Action Pamela Riley, Abt Associates, SHOPS RHSC Annual Meeting May 28, 2010 Kampala, Uganda.](https://reader034.fdocuments.in/reader034/viewer/2022051621/56649e9f5503460f94ba1607/html5/thumbnails/1.jpg)
Total Market Initiative
Hondurasfrom Engagement to Action
Pamela Riley, Abt Associates, SHOPSRHSC Annual Meeting
May 28, 2010 Kampala, Uganda
![Page 2: Total Market Initiative Honduras from Engagement to Action Pamela Riley, Abt Associates, SHOPS RHSC Annual Meeting May 28, 2010 Kampala, Uganda.](https://reader034.fdocuments.in/reader034/viewer/2022051621/56649e9f5503460f94ba1607/html5/thumbnails/2.jpg)
Contents
Background TMI Honduras
Why Honduras?Key success
factorsWorkshop videoLessons learnedNext steps
![Page 3: Total Market Initiative Honduras from Engagement to Action Pamela Riley, Abt Associates, SHOPS RHSC Annual Meeting May 28, 2010 Kampala, Uganda.](https://reader034.fdocuments.in/reader034/viewer/2022051621/56649e9f5503460f94ba1607/html5/thumbnails/3.jpg)
Background of TMI
Grant from RHSC Innovation Fund 2009 JSI and Abt Associates implementers
Key objectives Alignment with existing contraceptive security strategy Consolidate information on market to guide process Expand participation in the FP market Facilitate greater stakeholder collaboration
Political challenges June 2009 coup d’etat
![Page 4: Total Market Initiative Honduras from Engagement to Action Pamela Riley, Abt Associates, SHOPS RHSC Annual Meeting May 28, 2010 Kampala, Uganda.](https://reader034.fdocuments.in/reader034/viewer/2022051621/56649e9f5503460f94ba1607/html5/thumbnails/4.jpg)
Why Honduras?
Graduating from international FP aid
Resource gaps
Existing CS Committee (DAIA)
Active private sector
Strong DHS And. . .
![Page 5: Total Market Initiative Honduras from Engagement to Action Pamela Riley, Abt Associates, SHOPS RHSC Annual Meeting May 28, 2010 Kampala, Uganda.](https://reader034.fdocuments.in/reader034/viewer/2022051621/56649e9f5503460f94ba1607/html5/thumbnails/5.jpg)
Flat CPR growth with rising unmet need
16%
11%
Ch
ang
e (%
)
Unmet Need
65.2%
62%
2001 2005
Ch
an
ge
(%
)
CPR
![Page 6: Total Market Initiative Honduras from Engagement to Action Pamela Riley, Abt Associates, SHOPS RHSC Annual Meeting May 28, 2010 Kampala, Uganda.](https://reader034.fdocuments.in/reader034/viewer/2022051621/56649e9f5503460f94ba1607/html5/thumbnails/6.jpg)
TMI Key success factor: local leadership
Initial CS Committee (DAIA) in April 2009 Approved detailed plans and milestones Deep involvement in planning data analyses
to be conducted Generated broad list of stakeholders for
outreach, open to inclusion of new players Pre-workshop DAIA session February
2010 approved agenda and roles
![Page 7: Total Market Initiative Honduras from Engagement to Action Pamela Riley, Abt Associates, SHOPS RHSC Annual Meeting May 28, 2010 Kampala, Uganda.](https://reader034.fdocuments.in/reader034/viewer/2022051621/56649e9f5503460f94ba1607/html5/thumbnails/7.jpg)
TMI key success factor: market analysis Conducted in several stages
Quantitative research: secondary market analysis utilizing DHS
Qualitative research: Focus groups to uncover motivations and attitudes
Supply analysis: using IMS data for hormonals, NGO data for condom markets
Stakeholder interviews Shed light on inefficiencies, gaps and missed
opportunities
![Page 8: Total Market Initiative Honduras from Engagement to Action Pamela Riley, Abt Associates, SHOPS RHSC Annual Meeting May 28, 2010 Kampala, Uganda.](https://reader034.fdocuments.in/reader034/viewer/2022051621/56649e9f5503460f94ba1607/html5/thumbnails/8.jpg)
Sample segment analyses: women in union
Segment 1: “Young women in union:
15-25 years old, average children 2.1
Users: 53% modern methods
Future intent: Injectables preferred
Non-users:
98% want more children
Segment 3: “Thirty-somethings”
30-39 years old, average children 4.1
Users: 62% modern methods
Future intent: Sterilization preferred
Non-users:
Unmet need higher in rural areas
Segment 2: “I think my family is complete.”15-29 years old, average children 2.8
Users: 67% modern methods
Future intent: Injectables preferred
Non-users:
Majority want no more children
Segment 4: “Menopausal”
40-49 years old, average children 5.6
Users: 45% modern methods
Future intent: low percent
Non-users: Do not want more children
![Page 9: Total Market Initiative Honduras from Engagement to Action Pamela Riley, Abt Associates, SHOPS RHSC Annual Meeting May 28, 2010 Kampala, Uganda.](https://reader034.fdocuments.in/reader034/viewer/2022051621/56649e9f5503460f94ba1607/html5/thumbnails/9.jpg)
Sample data analyses: FP users in lower quintiles not in urban areas
Distribution of Population by Wealth Quintile
0%
10%
20%
30%
40%
50%
1 2 3 4 5
Wealth Quintile
Rural
Urbana
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Key success factor: courting new participants
PUBLIC SECTORMinistry of Health
Social Security Institute
Technical Advisory Unit MOH
Institute Public Health
National Drug Regulatory Authority
National Institute for Statistics
PRIVATE FOR-PROFIT
Medical Center of San Miguel
Pfizer
Durex Distributor Solis
CPL Condom Manufacturer
Vijosa Injectables Manufacturer
Arsal Laboratories
NGOsIPPF Affiliate Ashonplafa
Association of Women and Families
College of Pharmacists
National Medical University
PSI Affiliate PASMO
National Association for Ob-Gynocologists
National Organization for Women
INTERNATIONAL AGENCIESKfW
Global Fund
UNFPA
USAID
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Workshop Video
![Page 12: Total Market Initiative Honduras from Engagement to Action Pamela Riley, Abt Associates, SHOPS RHSC Annual Meeting May 28, 2010 Kampala, Uganda.](https://reader034.fdocuments.in/reader034/viewer/2022051621/56649e9f5503460f94ba1607/html5/thumbnails/12.jpg)
Lessons Learned
Country-led, country-owned
Stakeholders must be treated as equals in the process
There is demand for capacity building in data analysis
The commercial sector can be a willing partner in CS
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From strategies to action plans
TMI results: a re-invigorated process and expanded stakeholder community
Current DAIA activities in development Multi-sector BCC campaigns Creation of FP website to institutionalize
information access Detailed mapping of FP stakeholders Institutional pricing for public sector sales Public sector commitment to target rural areas
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Thank you from TMI Honduras