TOTAL ACCESS TO THE TOP PACKAGING AND CONVERTING INDUSTRY DECISION-MAKERS...
Transcript of TOTAL ACCESS TO THE TOP PACKAGING AND CONVERTING INDUSTRY DECISION-MAKERS...
www.elempaque.com/mediakit@elempaque
TOTAL ACCESS TO THE TOP PACKAGING AND CONVERTING INDUSTRY DECISION-MAKERS IN LATIN AMERICA
Strategic partners in Latin America of:
DIRECT MARKETING SERVICES
media planner 2015PRINT & ONLINE MEDIA
4th SPANISH SEMINAR AT NPE 2015
WHY INVEST IN LATIN AMERICA?
Latin America has a population of over 597 million!
According to the World Bank, the region combined GDP isUS $5.7 trillion.
The World Bank projects a solid growth of 2.9% for 2015 and 3.5% for 2016.
THE LATIN AMERICAN PACKAGING AND CONVERTING INDUSTRY It has been estimated that, by the year 2016, Latin
American packaging industry will represent a significant 10% of the total global packaging market. (Sources: Smithers Pira International y El Empaque+Conversion)
Latin American packaging industry continues its constant annual growth trend. It has been calculated that in 2014 this industry grew 4.5%, a figure well above the growth rate of Latin American GDP for 2014 –estimated in 3.2%. (Sources: El Empaque+Conversion y ECLAC).
It has been calculated that Latin American packaging industry will grow 5.0% in the year 2015. (Source: El Empaque+Conversion).
Mexico and Brazil are among the top 10 world markets with the highest food and non-alcoholic beverages consumer expenditure, a fact that significantly leverages packaging demand and production within these two Latin American markets. (Source: Packaging Machinery: Trends and Developments study, by Euromonitor International).
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TRUST YOUR ADVERTISING INVESTMENT TO OUR BPA WORLDWIDE AUDITED PUBLICATION!*
El Empaque+Conversión magazine reaches 25,000 packaging and converting professionals across 20-countries in Latin America. It is the only specialized publication reaching Latin America on a pan-regional basis, and the only one audited by BPA Worldwide in the region, which guarantees the quality and reach of its audience, providing you with the most secure and reliable ROI of any publication in Latin America.
OUR AUDIENCE
PRINT AUDIENCE
Meat/ Poultry/ Seafood
Fruits/ Vegetables (Fresh Canned Frozen)
Grains/ Seeds/ Beans/ Flour/ Nuts
Cereals/ Breakfast Foods
Baked Goods/ Cookies/ Crackers, Pasta
Confectionery Products/ Sugar
Dairy Products
Beverage Nonalcoholic
Beverage Alcoholic
Fat Oils
Pet Foods/ Animal Foods
Other Food and Beverage Products
TOTAL FOOD AND BEVERAGE PRODUCTS
Pharmaceuticals/ Medical Products
Cosmetics/ Toiletries/ Baby Products
Plastic/ Rubber Products
Soap/ Household Cleaners
Chemicals/ Paints/ Adhesives
TOTAL CHEMICAL/DRUGS/PERSONAL CARE PRODUCTS
Paper/ Printer Products/ Office Supplies
Metal/ Glass/ Wood Products
Electronic Equipment
Packaging Services
Packaging Machinery
TOTAL OTHER PACKAGE PRODUCTS
Folding Cartons
Flexible Packaging
Labels
Manufacturer of Machinery (Converters)
Manufacturer of Raw Material (Converters)
Suppliers of Machinery (Converters)
Suppliers of Raw Material (Converters)
TOTAL PACKAGE PRINTING AND CONVERTING
Agent/Representative/Distributor
Educational Centers/ Associations/ Libraries
1,517937
1,095314534940834
1,039838346308
1,1789,880
836307
1.131226228
2.728671880206
1.576134
3.4671.5433.9152.527
90192
66158
8.491398
36
6.1%3.7%4.4%1.3%2.1%3.8%3.3%4.2%3.4%1.4%1.2%4.7%
39.5%3.3%1.2%4.5%0.9%0.9%
10.9%2.7%3.5%0.8%6.3%0.5%
13.9%6.2%
15.7%10.1%
0.4%0.8%0.3%0.6%34%1.6%0.1%
TOTAL QUALIFIEDBUSINESS AND INDUSTRY BREAKDOWN
PERCENT OF TOTAL
TOTAL QUALIFIED CIRCULATION 25,000 100%
3* Circulation �gures based on the June´14 BPA Worldwide audit report. The circulation will su�er an adjustment of -5% by June 2015 and an additional -5% in December 2015. Both adjustments will be reported by BPA Worldwide in the respective June and December 2015 statements.
Operations ManagementCorporate ManagementPurchasing /Commercial /Administrative Management Operations PersonnelOther Titled/ Government/ Library Copies
TITLE BREAKDOWN
TOTAL QUALIFIED CIRCULATION 25,000 100%
TOTAL QUALIFIED
PERCENT OF TOTAL
14.9234.642
3.469
1.94224
59.7%18.6%
13.9%
7.8%0.1%
OUR AUDIENCE
TOTAL QUALIFIED CIRCULATION 25,000 100%
NORTH AMERICA
Mexico
TOTAL NORTH AMERICA
CARIBBEAN
Puerto Rico
Dominican Republic
TOTAL CARIBBEAN
CENTRAL AMERICA
Costa Rica
El Salvador
Guatemala
Honduras
Nicaragua
Panama
TOTAL CENTRAL AMERICA
SOUTH AMERICA
Argentina
Bolivia
Brazil
Chile
Colombia
Ecuador
Paraguay
Peru
Uruguay
Venezuela
TOTAL SOUTH AMERICA
9,518
9,518
20
79
99
130
181
193
19
50
107
680
3,555
59
29
2,624
5,040
681
75
1,719
264
657
14,703
38.1%
38.1%
0.1%
0.3%
0.4%
0.4
0.5%
0.7%
0.8%
0.1%
0.2%
0.4%
2.7%
14.2%
0.2%
0.1%
10.5%
20.2%
2.7%
0.3%
6.9%
1.1%
2.6%
58.8%
COUNTRY BREAKDOWN
E- NEWSLETTER
DIGITAL MAGAZINE
PRINT MAGAZINE
E-MAILS WITHOUTDUPLICATIONS
13,871
18,354
16,152
38,451
26,577
19,799
0
10,114
40,448
38,153
16,152
48,565
DIGITAL AUDIENCE
PRINT AUDIENCE*
MEDIA Qualified* Non-Qualified** Total
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TOTAL QUALIFIED
PERCENT OF TOTAL
* Circulation �gures based on the June´14 BPA Worldwide audit report. The circulation will su�er an adjustment of -5% by June 2015 and an additional -5% in December 2015. Both adjustments will be reported by BPA Worldwide in the respective June and December 2015 statements.
* Print magazine e-mails: These subscribers fully meet the audit requirements of BPA Worldwide. E-Newsletters and Digital Magazine e-mails are certified by our Circulation Department.
** These suscribers do not fully meet the auditrequirements of BPA Worldwide.
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UNDERSTAND THE CONCEPTS OF PUSH & PULL MEDIA AND ALIGN YOUR MEDIASTRATEGY TO IMPACT POTENTIAL BUYERS AT EACH STAGE OF THE BUYING CYCLE
PUSH MEDIA PULL MEDIA
This type of media "actively" seeks its audience. It informs readers about products, news and industry trends previously UNKNOWN to them. The information reaches your potential buyers at the beginning of the Buying Cycle, planting the seed for a future need and purchase.
This type of media "passively" awaits for its audience. It provides accurate and detailed information to users who know what to search for, based on information gathered at the beginning of the Buying Cycle through PUSH media. It offers the needed information to move towards the purchasing decision.
PUSH MEDIA BUILD BRAND IDENTITY EARLY WITH PUSH MEDIA
PULL MEDIA SUPPORT BRAND AND HARVEST ITS BENEFITS IN PULL MEDIA
BRAND IMPRESSION IS THE SINGLE MOST IMPORTANT FACTOR IN A MANUFACTURING PROSPECT´S SELECTION OF A VENDOR
Market actively consumes PUSH media to learn about things they did not know about.
At this stage the entire Universe is the target.
Introducing new products and establishing your Brand is essential in the later stages of the Buying Process.
BEST MEDIA BEST MEDIA
This market segment knows they have an interest in certain topics and technologies to act upon in the future.
Push media still dominates but the segment is more focused.
Brand strengthening through detailed product information is key, as potential buyers start to research their options.
Prospects have immediate requirements and are actively seeking solutions.
They are now in control of the information gathering process.
Brand is the primary influencer of Supplier selection as Buyers go through the Buying Decision Process.
Final comparison of known alternatives.
Brand impression exercises the most influence in the final purchasing decision.
(Active Media) (Passive Media)
THE BUYING CYCLE
RESEARCH CONSIDERATION VENDOR SELECTIONAWARENESS
seo
*Pull & Push Media Information Source: Gardner Business Media. 2014 Media Usage in Manufacturing. Sample includes 3,494 respondents mainly composed of executives, managers and engineers serving durable goods manufacturing industries. The survey was opened from November 20 to December 20, 2013. More than 92% of the survey group indicated they are directly involved in the purchase of machinery, software, hardware, materials or tooling.
PRINT MAGAZINEUsage Rating Usage Rating Usage Rating Usage Rating
E-NEWSLETTERS WEB SITE
Webinars SEO Strategy
E-Blast
EVENT89% 67% 93% 58%
A COMPLETE PORTFOLIO TO STAY PRESENT AT ALL STAGES OF THE BUYING CYCLE
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E-NEWSLETTERS
MULTI-MEDIA VALUE OFFER
PUSH MEDIA IS CRITICAL TO GENERATE THE NEED FOR YOUR SOLUTION, AND TO REMAIN A VIABLE CANDIDATE THROUGHOUT THE BUYING CYCLE!
Print magazines continue to be the most used media when manufacturing professionals seek information on new products,
processes and best practices.
E-Newsletters are the 2nd highest preferred media used by manufacturing professionals when procuring information on new products, processes and best practices.
25,000 BPA Worldwide audited print subscribers.
33,511Mails Delivered
19%Open Average
15%Click Average
DIRECT MARKETING
general editionThere are two monthly editions. One focuses on articles, news and general industry information, and another on product news.
vertical editionPackage printing and converting (1/month).
• ONE-TO-ONE MARKETING (PRINT)
Personalized Magazines Covers+ Personalized Inside Front Cover ads
Personalized Info-Letters
Product Catalog/Insert Mailings
Cover Wrap Around
Reach your clients and prospects with personalized messages catering to the needs of each specific industry segment.
• E-MAIL ADVERTISING
PUSHMEDIA
ESTIMADAMARIA INES BOHÓRQUEZ
DISAN FARMACR 7C # 124-32
Bogotá /Distrito Capital
PRINT MAGAZINE89
*Pull & Push Media Information Source: Gardner Business Media. 2014 Media Usage in Manufacturing. Sample includes 3,494 respondents mainly composed of executives, managers and engineers serving durable goods manufacturing industries. The survey was opened from November 20 to December 20, 2013. More than 92%of the survey group indicated they are directly involved in the purchase of machinery, software, hardware, materials or tooling.
* Source: Strongmail Jan-Jul 2014
%
%67
Packaging processesPrintingConvertingFinished packaging & ComponentsMaterialsIndustry FactsDesignSustainabilityBrand intelligenceEnd market: Food and Beverages End market: Personal Care End market: Pharmaceutical
1.2.3.4.5.6.7.8.9.
10.11.12.
1.2.3.4.5.6.7.8.9.
10.11.12.13.14.15.16.17.18.19.20.
MULTI-MEDIA VALUE OFFER
PULL MEDIA IS CRITICAL AT THE TIME BUYERS SELECT THEIR POTENTIAL VENDORS
BOOK YOUR SPACE NOW BEFORE THEY RUN OUT!
As Users seek vertical content they also seek Suppliers who can service their specific needs. The closer you are to your specific audience, the higher your chances of success and marketing ROI!
These Sponsorships are semi-exclusive and only available to a limited number of TOP Suppliers per Content Area and/or Product Category.
CONTENT AREA SPONSORSHIPS: SUPPLIER & PRODUCTS SPONSORSHIPS:2
PUllMEDIA
Limited to 3 sponsors per category Limited to 3 sponsors per category
Packaging Machinery Components and Controls Packaging Containers and Components Auxiliary Equipment for Converting Processes Equipment & Supplies for other converting processes Equipment for other printing processes Labellers Machinery for other Packaging Processes Diecutting Machinery Machinery and systems for slitting and rewinding Materials for Packaging Raw Materials and Supplies for packaging manufacturing Form, Fill & Seal Machines Marking & Coding Machines Wrapping/Packers/Case Loading Machines Container & Component Handling & Conveying Machines Pallet Forming, Dismantling & Securing Machines Digital Presses Flexographic presses Offset presses Industry Service
CONTENT RELATEDSPONSORSHIPS
WEB SITE
Industry Sites do have the same media preference rating as Search Engines. Users depend on them for deep, trusted and objective information.INDUSTRY SITES93%
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MULTI-MEDIA VALUE OFFER
Company logo, description and contact information.
Product catalog of up-to 30 references w/videos, photos andspec-sheets per product.
Listing of all products in the new Product Section of the site,classied by taxonomy, for added Search benefits and higher ROI.
Listing of all Editorial Products News and Newsletter SupplierNews Modules (SNMs).
Headline Banner within the Showroom.
Standard Banners rotating in the home-page and in up to 3 product categories of the Buyer's Guide & the new Product sections of the site.
Contact information of all your Latin American Sales Network to facilitate direct and local buyer-seller interaction, for an enhanced service experience and a higher rate of success.
*Figures based on activity reported by Omniture during the launch of the new web site. Period Jan-Sep ´14 VS the same period in 2013.
Available Benefits:
SHOWROOMS
BOOK A SHOWROOM AND CAPITALIZE ON THE SIGNIFICANTGROWTH OF OUR ORGANIC SEARCH ENGINE TRAFFIC
GROWTH IN LEADSGENERATION!*
JAN/SEP ´13JAN/SEP ´14
18,988 Visitors fromSearch Engines
Visitors fromSearch Engines
113,318
OLD
SITE
NEW
SIT
E
194.8%
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Receive SPANISH SEO consulting services as part of your Showroom booking and see your Internet Presence grow when Latin Americans navigate Google and other Search Engines in Spanish.
*ORGANIC TRAFFICGROWTH: 496.8%
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The plastics industry is facing major challenges: Sustainability is a must, the quick pace of the market demands even quicker responses, value added products are becoming a requirement to prevail in business, and there are potential and vibrant new markets waiting to be explored. In this context, purchasing decisions and technology evaluation needs are complex, and the call for high quality information is on the rise.
The objective of the seminar is to give visitors value added information they could use prior to making purchasing decisions at NPE2015, by providing authorized and updated information, with a specific approach for the Latin American market, on three segments:
LATIN AMERICAN SEMINAR IN SPANISH AT NPE 2015Trends, Opportunities and Technologies in the Business of PlasticsMarch 24-25, 2015Orange County Convention Center, Orlando, Florida USA
Innovation in Packaging Solutions: Rigids and Flexibles
For more information: México:Miguel Jara [email protected] Tel: +52(442) 312 9257. Cel: 52 (442) 126 9709
Other Countries: Daniel Cespedes [email protected] Tel:+1 (305) 448-6875 Ext.: 15043 /+52 (55) 5093-0000 Ext.: 15043www.plastico.com/npe
Sustainability: Recycling and Biopolymers
High value markets:Automotive, Medical and Pharmaceutical
SPONSORSHIP OPPORTUNITIES AVAILABLES
EVENT
Although some shows come and go, visitors have remained steady throughout the years. Do not believe those who argue Trade Shows are in decline. Buyer's still want to see products and interact with potential suppliers face-to-face.EVENTS58%
print MAGAZINE
Market:Personal
Care
Market:Pharmaceutical
DesignBrand
intelligence
IndustrySustainability
Market:Food and
Beverages
Finishedpackagingand comp.Materials
PackagingProcesses
PrintingConverting
EDITORIAL CALENDAR
Editor-in-Chief: Lilián Robayo Páez, e-mail:[email protected] more information contact our editorial department:
SPECIAL SUPPLEMENT FOR COLOMBIAN CIRCULATION
ONLINE MEDIA
Closing Date
Machinery Emphasis Brand Packaging & Design
Package Printing and Converting
Focus on markets and packaging materials
Packaging intelligence
Reports
Show Specials
Show Coverage and/our Bonus Distribution
2016 Source Book/Buyer's GuideDirectory of machinery, equipment and consumables for the Latin American packaging and converting industry
Contact your sales representative for information regarding special advertising packages designed to highlight your company in the various product-category sections for which your company qualifies
Month / Issue
Format
Same as print magazine issues
Web Portal
Digital Magazine
Industry E-Newsletter
Product Focus E-Newsletter
Vertical E-Newsletter on the Converting Market
Country Focus E-Newsletters: 1. Mexico 2. Colombia
News, technical articles, product releases, events and industry update
Same as print publication in an easy to navigate and fully-interactive online format
Latest news and technical articles for the packaging & converting industry
Latest product and tradeshow technology preview for the packaging and converting industry
Latest news and technical articles focused on the Converting Market
Latest news and technical articles for the Mexican and Colombian packaging & converting industries
Techological News - Emphasis on markets - Special Events - Special Reports 6X every other monthMain Editorial Focus Frequency
Frequency
Feb/MarVol 21-01
Month/Issue
Apr/MayVol 21-02
Jun/JulVol 21-03
Aug/SepVol 21-04
Oct/NovVol 21-05
Dec 14/Jan 15
Vol 21-06
med
ia M
IX
perm
anen
t CON
TENT
FEE
D
1910 11
Description
Jan 09
Mar 13
May 11
Jul 10
Sep 10
Nov 12
Daily updates
6X per year - every other month
12X per year - once a month
12X per year - once a month
12X per year - once a month
12X per year (24) - once a month, each one
• Bottling• Forming / filling / sealing• Labelling• Marking and Coding• Palletizing / Depalletizing• Automation and control• Robotics for packaging
• Flexography• Digital printing• Offset• Rotogravure• Finishing technologies• Extrusion - Inyection - Termoforming• Blow molding• Slitting / Rewinding - Diecutting
• Resins and plastic films• Inks and coatings• Paper and cardboard• Plastics, cardboard, metal and glass packag.• Bottles• Caps and other closing devices
• Innovations and technologies for Design• Brand and packaging• Marketing• Consumer psychology• Trends in packaging developments
• Market intelligence• Case studies• Industry issues• Biomaterials• Recycling - Composting - End of life• Life Cycle Assessment• New trends
• Trends in F & B packaging• Innovative Designs• Closures, zippers and other devices• New technologies in filling and packing
• Bottles and caps• Design innovation• Successful applications• New filling technologies
• Track and trace technologies• Brand protection technologies• New security materials• RFID, QR and bar codes• New technologies in filling and packing• New materials for pharmaceutical and medical packaging
• Technologies for post-consumer PET recycling• Digital printing equipment• Case/tray pack and sealing systems• Robotics for packaging lines
• Latest trends in packaging design: How are they impacting our industry
• Digital flexography innovations
• Pharmaceutical and medical packaging innovations
• New glass and metal packaging solutions
• Brand new technologies for paper and cardboard packaging
• 2015 Directory of Distributors:Listing of Agents, Distributorsand Local Offices for directcontact between buyers &local suppliers
Show Previews:- NPE´15 Seminario en Español - FTA-InfoFlex Forum´15- Label Summit Latin America '15
Show Specials:- Label Summit Latin America ́ 15Show Preview:- Expo-Pack Mexico ́ 15
Show Special:- Expo Pack Mexico ́ 15
Show Previews:- Pack Expo Intl ́ 15
Show Special:- Pack Expo Intl ́ 15
• Latin American recent avant-garde packaging developments
• The Latin American flexible packaging market in 2015
• Top 10 Product News at www.elempaque.com
• The Latin American labels market in 2015
• The Latin American folding carton market in 2015
• Innovations in biopolymers for packaging applications
• Case studies on foods and beverages packaging
• Latest plastic materials for packaging converting
• Emerging technologies for sustainable packaging
• Packaging developments from rPET
• State-of-the-art slitting / rewinding developments
• Cutting-edge developments in offset printing
• Finishing technological advancements for packaging
• Digital developments for package printing
• Multi-sensory packaging experiences
• Latest technologies that promise to revolutionize the world of packaging
• Recent packaging technology lauchings for brand security
• World innovative ideas for packaging development
• Design and 3D prototyping solutions for packaging• Marking and coding solutions• Innovations in flexo platemaking systems• Web surface treatment systems• High end extrusion systems• Vision and web inspection systems for printing• Filling and bottling technologies• Innovations in conveyors
• Automation and control systems for packaging lines• Labellers machinery• Palletizing and depalletizing solutions• Shrink and stretch wrapping
• Blow molding machinery• Diecutting innovations• Detection systems and checkweighers• Bagging systems• Track and trace systems for packaging
ICE USA 2015Orlando, USA, Feb 10 - 12Graphics of the Americas 2015Miami, USA, Feb 26-28Expo Pack Guadalajara 2015Guadalajara, MEX,Mar 10 - 12NPE 2015Orlando, USA, Mar 23 -27
Label Summit Latin America Mexico City, MEX, April 21-22FTA-InfoFlex Forum 2015Nashville, TN, USA,May 3 - 6
Expo Pack Mexico 2015Mexico City, MEX, Junio 16-19Fispal 2015Sao Paulo, BRA,June 23-26
Label Expo Europe 2015Brussels, BEL, Sept. 29- October 2
Pack ExpoInternational 2015Las Vegas, USA,Sep 28 - 30Andina-Pack 2015Bogota, COL, Nov 3 - 6
RATE CARD
PRINT RATES (US$ GROSS)
1 Full page
2/3 Page
1/2 Page Island
1/2 Page
1/3 Page
1/4 Page
1/6 Page
2 Page Spreads
$4,750
$3,830
$3,480
$3,110
$2,350
$1,940
$1,660
$8,610
$5,080
$4,090
$3,720
$3,330
$2,520
$2,070
$1,780
$9,220
DISPLAY RATES (4 COLORS AND B/W) 4-6X Each 1-3X Each
Diagonal Page
L Shape Page
Superior Island (across two pages)
Diagonal 2-Page
Z Shape 2-Page
U Shape 2-Page
HIGH-IMPACT LAYOUTS (4 COLORS AND B/W)
4-6X Each 1-3X Each
$3,480
$3,480
$4,750
$6,260
$6,260
$6,290
$5,460
$5,230
$5,710
$680
$180
$3,720
$3,720
$5,080
$6,700
$6,700
$6,730
Inside Front Cover
Inside Back Cover
Back Cover
Center Spread (Earned rate plus)
Other positions (Earned rate plus)
SPECIAL POSITION RATES (4 COLORS AND B/W) 4-6X Each 1-3X Each
Info-Files: Equivalent to a 1/6 of a page 4C ad
Exhibitor Product Showcase: Equivalent to a 1/4 of a page 4C ad
Includes sponsorship mention, logo, first full-page 4C ad in the section
1. Alphabetical Listings Yellow Highlighting 4-Color Logo 2. Product Category Listings (Price per Unit)Platinum Listing Package Gold Listing Package Silver Listing Package
BUYER'S GUIDE SPECIAL ADS FOR THE YEARLY SOURCE BOOK
Personalized covers, inserts, wrap-arounds and marketing pieces + Market Research Surveys
DIRECT MARKETING PROGRAMS INCLUDING LIST RENTAL Price/Unit
Ask your Sales Representative
Of 1, 2, 3 and 4 inches
CLASSIFIED ADS RATES: 4C OR B/W YEARLY BUYS ONLY 1colx1"
$130
1colx2"/2colx1"
$330
1colx3"/3colx1"
$480
1colx4"/2colx2"
$660
Each
Each
$840
$1,190
Each
$210$330
$1,980$1,740$360
Distributor Search: 1/4 page 4C ad in the distributor search section of the print magazine(1 logo, text of 400 caracters and contact information. Also an e-blast to the distributor data base)
SPECIAL PROMOTIONS
SPECIAL INDUSTRY-SEGMENT REPORT SPONSORSHIP
$1,100
$7,910
12
$5,900
$5,650
$6,180
$730
$240
RATE CARD
INTERNEt rates (US$ GROSS)
DIGITAL MAGAZINE (AVAILABLE IN PC, TABLET & MOBILE) 6 Editions
Exclusive Digital Issue Sponsorship: Includes logo & sponsorship mention on page-2; sponsorship mention on promotional email distributing the publication; and full-page ad on page-3 including videos and/or a carrousel of photos
Theme Tabs
$7,060
$2,280
$2,640
$2,640
View Video Button (Audio/Video up to 5 mega - heavier files require a customized quote)
View Presentation Button
12X Pack 6X Pack 3X Pack
Horizontal Newsletters: Headline bannerHorizontal Newsletters: Standard bannerHorizontal Product Newsletters: Headline Section bannerVertical Newsletters: Headline bannerVertical Newsletters: Standard bannerHorizontal & Vertical Newsletters: Supplier News Modules
E- NEWSLETTERS$2,280$1,440$2,070$1,680$1,290$2,100
$4,200$2,580$3,780$2,880$2,100$3,780
$7,560$4,200$6,840$5,160$3,360$6,720
24X Pack
Qualified Emails Additional Emails
E-mail Advertising (1X per delivered email)
Setup Fee (One-time)
$0.45$100
$0.35
E-MAIL ADVERTISING
$11,520
$13,440$6,720N/AN/AN/A
13
PORTAL PROMOTIONAL OPPORTUNITIES - MINIMUM BUY 1 FULL YEAR 12 Mo Pack
CONTENT SPECIFIC SPONSORSHIPS: Content Area and/or Product Taxonomy buys (max rotation 3 clients/spot)
Content Area Prominent Banner (Value added: rotation shared with all the other content areas)Content Area Standard BannerProduct Taxonomy Prominent Banner (Suppliers & Products Sections)Product Taxonomy Standar Banner (Suppliers & Products Sections)
$7,320$5,280$7,320
$5,280
Headline banner: Max rotation 10 clients.
Prominent Banner: Max rotation 3 clients/spot at Home of Suppliers & Products Sections, and intermediate Search results
Standard banner: Max rotation 5 clients/spot for up to 25 total Suppliers rotating throughout the site.
$8,880
$7,320
$2,880
NON-CONTENT SPECIFIC SPONSORSHIPS - RUN-OF-SITE ROTATION
12 Mo PackSUPPLIERS & PRODUCTS SECTION: ENHANCED LISTINGS & SHOWROOMS
Fee x VisitorBasic FeeWEBINARS
$10$4,200Supplier Sponsored Webinars: Supplier provides speaker & content/Publisher provides IT Platform & audience
Enhnaced Listings (Adds logo, 50 word description and preferential search results to the basic listing)
Showrooms:
1. Logo; product catalog of up-to 30 references w/videos, photos and specs per product2. Listing of all Editorial Products News featured on the site3. Listing of all products in the new Product Section of the site, classified by taxonomy, for added Search benefits4. Application of editorial SEO strategies in Spanish for maximum visibility of Products in external Search Engines5. Preferential search results throughout the site6. Headline Banner within the Showroom7. Standard Banner rotating in up to 3 product categories, within the Supplier & Product sections of the site
$5,280
$340
$8,880
Setup fee basic showroom (1X charge)
ALL INTERNET PROGRAMS MUST BE PAID IN ADVANCED OR IN 2 INSTALLMENTS
14
EVENT RATES (US$ GROSS - with agency) NPE 2015
RATE CARD
MEXICAN RATES (US$ GROSS)
1 Full page2/3 Page1/2 Page Island1/2 Page1/3 Page1/4 Page2-Page Spread
Horizontal Newsletters: Headline banner Horizontal Newsletters: Standard banner Newsletters: Supplier News Modules Horizontal Product Newsletters: Headline Section banner
Diagonal Page L Shape Page Superior Island (across two pages)
Diagonal 2-Page Z Shape 2-Page U Shape 2-Page
$5,292 $2,940 $4,704N/A
$2,940 $1,806 $2,646$2,646
$1,596 $1,008 $1,470 $1,449
DISPLAY ADS (4 Colors)
E- NEWSLETTERS MEXICO
NEW HIGH IMPACTLAYOUTS (4 Colors)4-6X
12x Pack 6x Pack 3x Pack
1-3X 4-6X 1-3X $2,530 $2,150 $2,010 $1,080 $1,560 $1,390 $4,080
$2,010 $2,010 $2,530 $3,130 $3,130 $3,150
$2,110 $2,110 $2,660 $3,310 $3,310 $3,320
$2,660 $2,260 $2,110 $1,950 $1,630 $1,440 $4,320
$4,120
$4,120
Ask your Sales Rep
Platinum sponsorship (participation in promotional program & Webinar prior to NPE 2015) Gold sponsorship (participation in promotional program)
Other sponsorships available (i.e lanyard, directory ads and onsite branding)
Don´t forget to ask about our...2015 VOLUME DISCOUNTS AND THE SPECIAL PACKAGES
Multi-media Print & Web Programs
Directory Packages
Special Online Packages
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EL EMPAQUE+CONVERSION magazine reaches 9,518 packaging and converting professionals in Mexico. Our circulation is audited by BPA Worldwide, which enable our advertisers to evaluate in detail the demographic composition of our audience, while guaranteeing the ROI of their media investment via a 3rd party certified circulation.
Operations ManagementPurchasing /Commercial /Administrative ManagementCorporate Management Operations PersonnelOther Titled/ Government/ Library Copies
TOTAL PERCENT OF TOTALTITTLE BREAKDOWN
TRUST YOUR ADVERTISING INVESTMENT TO OUR BPA WORLDWIDE AUDITED PUBLICATION!*
MEXICAN PRINT CIRCULATION
TOTAL QUALIFIED CIRCULATION 9.518 100%
Meat/ Poultry/ SeafoodFruits/ Vegetables (Fresh Canned Frozen)Grains/ Seeds/ Beans/ Flour/ NutsCereals/ Breakfast FoodsBaked Goods/ Cookies/ Crackers, PastaConfectionery Products/ SugarDairy ProductsBeverage NonalcoholicBeverage AlcoholicFat OilsPet Foods/ Animal FoodsOther Food and Beverage ProductsTOTAL FOOD AND BEVERAGE PRODUCTSPharmaceuticals/ Medical ProductsCosmetics/ Toiletries/ Baby ProductsPlastic/ Rubber ProductsSoap/ Household CleanersChemicals/ Paints/ AdhesivesTOTAL CHEMICAL/DRUGS/PERSONAL CARE PRODUCTSPaper/ Printer Products/ Office SuppliesMetal/ Glass/ Wood ProductsElectronic EquipmentPackaging ServicesPackaging MachineryTOTAL OTHER PACKAGE PRODUCTS Folding CartonsFlexible PackagingLabelsManufacturer of Machinery (Converters)Manufacturer of Raw Material (Converters)Suppliers of Machinery (Converters)Suppliers of Raw Material (Converters)TOTAL PACKAGE PRINTING AND CONVERTINGAgent/Representative/DistributorEducational /Centers Associations/ Libraries
TOTAL QUALIFIED CIRCULATION 9.518 100%
Distrito Federal
Estado de México
Estado de Jalisco
Estado de Nuevo León
Estado de Guanajuato
Estado de Puebla
Estado de Querétaro
Estado de Yucatán
Estado de Veracruz de Ignacio de la Llave
Estado de Sonora
Estado de San Luis Potosí
Estado de Chihuahua
Estado de Michoacán de Ocampo
Estado de Aguascalientes
Estado de B.C.N.
Others
2.223
1.697
1.294
826
401
321
286
254
230
207
205
180
174
170
162
888
23.4%
17.8%
13.6%
8.7%
4.2%
3.4%
3.0%
2.7%
2.4%
2.2%
2.2%
1.9%
1.8%
1.8%
1.7%
9.3%
TOTAL
TOTAL QUALIFIED CIRCULATION 9.518 100%
CITY BREAKDOWN
TOTALBUSINESS AND INDUSTRY BREAKDOWN
5.623
1.579
1.571
733
12
59.1%
16.6%
16.5%
7.7%
0.1%
538330417107179373324559244
95123575
3.864263132489112
64
211273114602
741.274
6061427
94541631663
3.161145
14
1.060
5.7%3.5%4.4%1.1%1.9%3.9%3.4%5.9%2.6%1.0%1.3%6.0%
40.6%2.8%1.4%5.1%1.2%0.7%
2.2%2.9%1.2%6.3%0.8%
13.4%6.4%
15.0%9.9%0.4%0.7%0.2%0.7%
33.2%1.5%0.1%
11.1%
PERCENT OF TOTAL
PERCENT OF TOTAL
*Data based on BPA Worldwide Audit June ‘14.
15
E- NEWSLETTER
DIGITAL MAGAZINE
PRINT MAGAZINE
E-MAILS WITHOUTDUPLICATIONS
5,383
8,610
7,324
14,593
8,135
8,227
0
3,467
13,518
16,837
7,324
18,060
DIGITAL AUDIENCEMEDIA Qualified* Non-Qualified** Total
* Print magazine e-mails: These subscribers fully meet the audit requirements of BPA Worldwide. E-Newsletters and Digital magazine e-mails are certified by our Circulation Department.
** These suscribers do not fully meet the audit requirements of BPA Worldwide.
HEADQUARTERS
B2BPortales, Inc6355 NW 36th St. Suite 408Virginia Gardens, FL 33166-7027Tel: +1 (305) 448-6875Fax: +1 (305) 448-9942
Alfredo DomadorGeneral ManagerTel: +1 (305) 448-6875 Ext. [email protected]
Terry BeirneVP-Group PublisherTel: +1 (305) 448-6875 Ext. [email protected]
Maria Ximena AponteB2B Product ManagerTel: +57 (1) 294-0874 Ext. [email protected]
LATIN AMERICA
BRAZILWorldMedia Marketing Internacional Ltda.Christian BanasTel:+55 (11) 2609 - [email protected]
CENTRAL AND SOUTH AMERICA(Except, Mexico and Brazil)Carvajal Medios B2BAlejandro Pinto Tel: +57 (1) 294-0874 Ext. [email protected]
MEXICOGuillermo Fernandez Mexico Sales ManagerTel Mexico: 55 5366 7900 Ext. 47307Tel USA: +1 (305) 448 - 6875 X [email protected]
Stella RodríguezSales D.F. Tel: +52 (55) 539 - [email protected]
Carmen BonillaSales Monterrey Tel: +52 (81) 149 - [email protected]
Ricardo Pérez VerttiSales QuerétaroTel: +52 (44) [email protected]
EUROPE
UNITED STATES & CANADA
Ken JenkinsAssociate PublisherTel: +1 (786) 220-7415+1 (305) 448-6875 Ext. [email protected]
ASIA
TAIWANRingier Trade Publishing LtdKelly Wong Tel: +886 (4) 232 - 97318 [email protected]
CHINA - SHANGHAIRingier Trade Media Ltd.Marco Chang Tel: +86 (21) 628 - 9-5533 Ext. [email protected]
HONG KONGRingier Trade Publishing Ltd Michael Hay Tel: +85 (2) 236 - 98788 Ext. [email protected]
FOR ADDITIONAL INFORMATION VISIT: www.elempaque.com/mediakit
FRANCE, ITALY, SPAIN, UK & PORTUGAL (Packaging Accounts)All of Europe except Italy (Converting Accounts)Eric JundTel: +33 (0) [email protected]
GERMANY (Packaging Accounts)IMP InterMediaPartners GmbHGabriele FahlbuschTel.: +49 (202) [email protected]
ITALY (Converting Accounts)Nicola OrlandoTel: +39 (02) 415 - 8056 [email protected]
ALL REMAINING EUROPEAN COUNTRIES (Packaging Accounts)Carel LetschertTel: +31 (20) [email protected]
CONTACTINFORMATION
EVENTS
MEXICOMiguel Jara Tel: +52-44-2126-9709 [email protected]
COLOMBIADaniel CespedesTel:+57-1-294 08 74 Ext.:[email protected]