VSVS..TOSHIBATOSHIBA

Prepared by: Said ShouibPrepared by: Said ShouibTo : Ms. Sanaa’ To : Ms. Sanaa’ KhalafKhalaf

Presentation Objectives TOSHIBA and DELL history.TOSHIBA and DELL history.

TOSHIBA and DELL employees. TOSHIBA and DELL employees.

TOSHIBA a and DELL Co. Logo.TOSHIBA a and DELL Co. Logo.

TOSHIBA and DELL Co. advertisements.TOSHIBA and DELL Co. advertisements.

TOSHIBA and DELL (main products and TOSHIBA and DELL (main products and

the additional products).the additional products).

What do you prefer???!!!!What do you prefer???!!!!

back to S20

• Company name: Company name: TOSHIBATOSHIBA Electronics Electronics Co., Ltd.Co., Ltd.

• Address: 6-6, Kita Kogyo-Danchi, Address: 6-6, Kita Kogyo-Danchi, Kitakami-City, Iwate, 024-8510, JapanKitakami-City, Iwate, 024-8510, Japan

• Phone: +81-197-71-3003 Phone: +81-197-71-3003 • Fax: +81-197-71-3200 Fax: +81-197-71-3200

TOSHIBATOSHIBA Corporation is a Japanese Corporation is a Japanese electronics company, the seventh largest electronics company, the seventh largest manufacturer of electrical and electronic manufacturer of electrical and electronic equipment in the world and the largest equipment in the world and the largest semiconductor manufacturer in Japan. semiconductor manufacturer in Japan.

D LLD LL company founded in company founded in America, Texas. in the year 1984, by America, Texas. in the year 1984, by

Michael DellMichael Dell..In 1985, In 1985, DELL came out with their very DELL came out with their very first computer called the Turbo, which first computer called the Turbo, which

had an eight-megahertz processor. had an eight-megahertz processor. Sold at $ 795 U.S. Sold at $ 795 U.S.

Is an American company Is an American company headquartered in Round Rock - headquartered in Round Rock - Texas specializing in the field of Texas specializing in the field of

computer and technology, computer and technology, develop, manufacture, sale, and develop, manufacture, sale, and support for personal computers support for personal computers and other related products with and other related products with

combinations. combinations.

The company went The company went public in 1988public in 1988

The first The first DELLDELL laptop laptop

made its made its debut in debut in

19911991

In 1996In 1996, Dell began selling

, Dell began selling

their products through

their products through

their website and three

their website and three

years later they took

years later they took

over Compaq

over Compaq

. In 2008, Dell was the 2nd largest . In 2008, Dell was the 2nd largest company, behind HP in terms of company, behind HP in terms of computer sales. The dell logo on computer sales. The dell logo on any pc makes you sure that you any pc makes you sure that you

will get total value to your money.will get total value to your money.

The number of employees in The number of employees in TOSHIBATOSHIBA co. approximately 161,000 co. approximately 161,000

employees (as of March 31, 2004). In employees (as of March 31, 2004). In 2001 the figure was 190,000. in 2001 the figure was 190,000. in

2002, 18,000 workers were dismissed2002, 18,000 workers were dismissed

TOSHIBA have a lot of TOSHIBA have a lot of branches in most countries of branches in most countries of

the worldthe world

By 2008, Dell became By 2008, Dell became employs more than 88.000 employs more than 88.000 people around the world, people around the world, As of 2010 the company As of 2010 the company employs about 16,000 employs about 16,000 people in the facilitypeople in the facility

32,100 employees are employed in the 32,100 employees are employed in the Asia-Pacific region. Manufacturing facilities Asia-Pacific region. Manufacturing facilities are in Malaysia, India, and China Regional are in Malaysia, India, and China Regional

offices in 13 countriesoffices in 13 countries

39,500 people are employed in the 39,500 people are employed in the Americas region, with manufacturing Americas region, with manufacturing facilities in Austin, TX; Nasville, TN; facilities in Austin, TX; Nasville, TN;

Winston Salem, NC; and Eldorado do Sul, Winston Salem, NC; and Eldorado do Sul, BrazilBrazil

To be a premier consumer To be a premier consumer electronics company which electronics company which

manufactures and sells manufactures and sells innovative and technologically innovative and technologically

advanced products as it advanced products as it endeavors to improve the quality endeavors to improve the quality

of life within the global of life within the global communitycommunity

Is to be the most Is to be the most successful computer successful computer

company in the world at company in the world at delivering the best delivering the best

customer experience in customer experience in markets we servemarkets we serve

The logo has changed by time being. The logo has changed by time being. But, it always represents and But, it always represents and expresses commitment to the expresses commitment to the

customers and society through the customers and society through the world.world.

A few years after Tokyo Shibaura Denki changed its name to Toshiba, a new logo

replaced all of its predecessors.

The “Toshiba logotype” was adopted as the symbol

of Toshiba Group and optimized for use in digitized formats.

The logotype was combined with the

“Leading Innovation” tagline to create a new

corporate brand.

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Despite the fact that the changes were minor Despite the fact that the changes were minor over the old one logo, the company likely spent a over the old one logo, the company likely spent a considerable amount of marketing resources in considerable amount of marketing resources in

making it.making it.

What you see next are the various versions of its What you see next are the various versions of its previous logo. It's essentially the same old Dell previous logo. It's essentially the same old Dell

logo but in different settingslogo but in different settings

the slanted E in Dell logo is the slanted E in Dell logo is simply the buildings where Dell simply the buildings where Dell

manufactured. Where as the manufactured. Where as the other one suggested that the other one suggested that the

slanted E is fulfilling the slanted E is fulfilling the graphic design.graphic design.

Developing in

laptop

manufacturing

LAPTLAPTOPSOPSLAPTLAPTOPSOPS

MobilMobileses

MobilMobileses

CameCamerara

CameCamerara

Television, Television, fridges, fridges,

etc.etc.

Television, Television, fridges, fridges,

etc.etc.Memory Card Memory Card

and etc.and etc.Memory Card Memory Card

and etc.and etc.

TOSHIBA Co. TOSHIBA Co. using special using special advertising to attract the advertising to attract the

customer. By using famous customer. By using famous persons and great places to make persons and great places to make

the advertisementsthe advertisements

Dell Dell Uses Uses Social Social

Media to Media to Listen, Listen, Learn Learn and and

Engage Engage With its With its

CustomeCustomers rs

DELL will meet customer expectations DELL will meet customer expectations

of: of: •Highest quality Highest quality

•Leading technology Leading technology

•Competitive pricing Competitive pricing

•Individual and company accountability Individual and company accountability

•Best-in-class service and support Best-in-class service and support

•Flexible customization capability Flexible customization capability

•Superior corporate citizenship Superior corporate citizenship

•Financial stabilityFinancial stabilitysocial media is far more than a social media is far more than a tool — it’s an extension of our tool — it’s an extension of our

brand, which is all about enabling brand, which is all about enabling people everywhere to use people everywhere to use

technology to grow and thrivetechnology to grow and thrive

Follow Dell on Follow Dell on TwitterTwitter for the latest for the latest Dell and industry buzzDell and industry buzz

Experience Dell's public circles and Experience Dell's public circles and Google+Google+ hangouts hangouts

Join Dell on Join Dell on FacebookFacebook® and explore ® and explore our communities' pages for the latest our communities' pages for the latest

updates from Dellupdates from Dell

Get Get LinkedInLinkedIn® to Dell and learn about ® to Dell and learn about potential career and business potential career and business

opportunities.opportunities.

The war between TOSHIBA and DELL

Who is the best TOSHIBA or DELL ???

What are your opinion??

To learn more about To learn more about TOSHIBATOSHIBA::http://www.toshiba.co.jp/worldwide/index.html

http://us.toshiba.com/tv/http://us.toshiba.com/computers/laptops

To learn more about DELLTo learn more about DELL:http://www.dell.com/

http://support.dell.com/http://www.dell.com/us/p/laptops