TOSHA COLE CLEMENS

PRESS KIT

FASHION INDUSTRY EXPERT

WHO IS TOSHA?

Tosha's passion and curated creativity unite to spark an outstanding array of authentic talent. For

over a decade, she has worked in-house for top brands in the Fashion Industry (Bebe, Wet Seal,

Frederick's of Hollywood, Sue Wong and Fox) in design, product development, production, styling,

marketing & merchandising. She has also helped brands catapult into well-known names. Tosha is an

international magazine writer showcasing brands and "behind the scenes" of the fashion industry as

well as brand consulting. In addition to speaking as a fashion industry expert, Tosha is a graduate of

FIDM and a regular lecturer at their career connections events and open houses. She also is an alumni

chapter chairperson.

At the unbelievable age of two, Tosha started modeling and participating in pageants across America.

Over the years, she has countless titles to her name. She was signed by the #1 modeling agency FORD

models. Tosha was Calvin Klein's fit model and modeled for numerous top brands, been featured in

music videos and appeared in mutiple publications. "That experience taught me how to carry myself

in a confident way and also exposed me to the world of fashion."

MODELING CAREER JOBS

FASHION INDUSTRY - WORK EXPERIENCE

INTERNATIONAL MAGAZINE JOURNALIST

Tosha’s work has been published in numerous magazines world-wide. Covering up and

coming designers, fashion shows and giving readers a behind the scenes look into the

fashion industry.

RUNWAY SHOWS

Tosha has worked in, attended and continues to be a part of numerous fashion shows.

While working for Frederick’s, Tosha was

responsible for putting together the

merchandise of this fashion show shown

above.

Mercedes-Benz

Fashion Week. Tosha

helps designers

prepare for the

runway.

TRADE SHOWS

Over the years Tosha has been apart of the following trade shows as a buyer,

trend research analyst, sourcing manager or writer.

SPEAKING EVENTS

Tosha speaks at different organizations, events and schools as a fashion industry expert.

Tosha is a alumni from FIDM (Fashion Institute of Design and Merchandising). She now speaks at

career connection events, open houses as well as other events for FIDM.

Tosha is also a alumni chair chapter

PROJECT RUNWAY star Nick Verreos & Tosha

Clemens host a FIDM open house event!

FASHION CORPORATE – WORK EXPERIENCE

WORKING FOR BEBE

Product Development & Production for Accessories, Outwear & Sweaters

The sexy sophisticated bebe woman is known for her bold

confidence. Tosha brought an attention to detail to the

execution of the brand. She had a vital leadership role in

handling product development for Sweaters, Outerwear

and Accessories. She managed and created Line Sheets

and Color Cards for both internal and vendors use,

implemented and managed the communication for all

Fittings and prepared and issued Tech Packs to the

vendors. Tosha gave the final approval of the products

before merchandise was released to the stores. Tosha

also selected key item products to be featured in different

media outlets.

WORKING FOR WET SEAL

Accessory & Shoe Development and Production

The iconic Wet Seal brand has been around for decades

catering to the enthusiastic

junior market. Tosha’s role was to tap into the hearts of

the young adult by

offering her astonishing accessories and irresistible

shoes. Tosha shopped the market, both locally and

globally to find the best products and best vendor

resources available.

When a connection was made, Tosha would re-develop

products to make them appeal

better to the Wet Seal girl. She would work with the

factories to reinforce on time

deliveries, product durability and accurate

costing.

Tosha also picked products for photo-shoots and social

media channels to promote the brand on a national level.

WORKING FOR FREDERICK’S OF HOLLYWOOD

Textile Manager

Frederick’s is a house hold name that exudes

sexiness and glamour. Tosha was the Textile

Manager, designing the fabrics for the brand.

Researching fabric trends and colors for the

season were a pivotal role. Tosha would approve

L/Ds, Trim Cards and Bulk Materials for the

brand. Tosha would also work with the PR

department to execute product placement in

magazines as well as help with fashion show

productions.

WORKING FOR FOX

Product developer for Accessories & Trims

Responsible for creating products for the incredibly world

famous brand, Fox. Each season,

Tosha would collaborate with her team to determine the trends

for the season. Sourcing

fabrics, materials and managing factories became a part of

Tosha’s daily life.

Tosha was in charge of negotiating cost and re-designing

products in order to make the final product realistic to the

retail demands. Also, insuring product compliance through

proper testing was pivotal. Tosha has been trained by

chemist in Europe to thoroughly understand the product testing

standards, both PROP65 and

REACH (European guidelines).

Tosha created the content for the Fox magazines and would

also work with global Sales Reps to educate them on the

products.

WORKING FOR FOX

Example of a Tech Pack (directions on how to produce a product) that is sent to the factory to

insure accurate production of the desired product.

PR & BRAND AGENCY

Tosha Cole Clemens is an international public relations and branding agency representing the

fashion, accessories and beauty industries.

Our specialty is shaping emerging and existing brands into house-hold names through targeted

online and print publications, social media, entertainment placement, celebrity endorsements and

product development consulting.

Our agency has connections with editors world-wide. We create the editorial & content for the

magazines, making us unique from traditional PR agencies who rely on writers. Instead we provide

everything the magazines needs in order to publish quickly.

CONTACT INFORMATION

Email: Tosha@ToshaClemens.com

Phone: (818)-427-1449

Website: www.ToshaClemens.com