Topvideo spain septembre 2012

16
Social Video Chart September 2012

description

 

Transcript of Topvideo spain septembre 2012

Page 1: Topvideo spain septembre 2012

Social Video Chart

September 2012

Page 2: Topvideo spain septembre 2012

About the Social Video Chart

• Ebuzzing scans social platforms to retrieve each month metrics about videos published by brand.

• We produce in 5 countries (UK, France, Germany, Spain and Italy) a video ranking based on a proprietary algorithm, which incorporates numerous parameters including the number of views, interactions on Facebook ( Like + Share + Comments), mentions on Twitter, and backlinks.

• We extract from this database general information to give a view of the publishing activity by brand and sector.

• In August 2012, it represents 3326 videos and 401 brands for Spain.

Page 3: Topvideo spain septembre 2012

High tech is the top publising sector

23%

12%7%

6%

5%

4%

3%

3%3%

3%Share of videos published High Tech

Entertainment

Automotive

Games

Health & Beauty

Drinks

Sport

Fashion

Telecom

Finance

Other

Source : Ebuzzing Social Video Chart, September 2012

Page 4: Topvideo spain septembre 2012

Luxury in top 3

24%

15%

13%11%

7%

5%

5%

4%

4%

3% 9%

Share of views High Tech

Entertainment

Luxury

Games

Automotive

Drinks

Internet

Sport

Fashion

Media

OtherShare of views = Total views by sector/ Total views

Source : Ebuzzing Social Video Chart, September 2012

Page 5: Topvideo spain septembre 2012

Entertainment generates 1/4 of social interactions

24%

16%

11%10%

9%

4%

4%

4%

4%

12%

Share of choice Entertainment

High Tech

Automotive

Luxury

Drinks

Media

Games

Fashion

Sport

Other

Share of choice = Interactions on Facebook for a sector /Total interactions on Facebook Source : Ebuzzing Social Video Chart, September 2012

Page 6: Topvideo spain septembre 2012

The Energy sector is powered by Duracell’s video

15.6%

3.7% 3.5% 3.5% 3.1% 2.9% 2.6% 2.6% 2.5% 2.4% 2.3% 2.2% 2.2% 1.9% 1.6% 1.4% 1.2%

Interaction rate

Interaction rate= Interactions on Facebook/ Number of views

Source : Ebuzzing Social Video Chart, September 2012

Page 7: Topvideo spain septembre 2012

The average video length is close to 4 minutes

1499

321 281 277 233 226 222 219 195 182 168 148 138 119 115 111 109 106 106 70 49

Length of video by sector (in seconds)

Source : Ebuzzing Social Video Chart, September 2012

Page 8: Topvideo spain septembre 2012

The first 10 brands reprents 40% of total views

GucciOld Spice

Calvin KleinCoca Cola

Red BullSony

PradaVolkswagen

NintendoNational Geographic

GoogleSamsung

Christian DiorNokia

1.9%2.0%2.0%2.1%2.2%2.3%2.6%2.6%2.8%3.0%3.2%

5.2%5.7%

10.7%

Share of views

Share of views = Total views of a brand / Total views

Source : Ebuzzing Social Video Chart, September 2012

Page 9: Topvideo spain septembre 2012

Coca-Cola generated the more social interactions

Disney

Ford

Duracell

Blackberry

Red Bull

H&M

Volkswagen

Nokia

4AD

National Geographic

Fox

Gucci

Samsung

Coca Cola

1.7%1.9%1.9%2.0%2.1%

2.4%2.7%

3.6%3.7%

4.2%4.3%

5.7%5.8%

6.4%

Share of choice

Share of choice = Interactions on Facebook for a brand/Total interactions

Source : Ebuzzing Social Video Chart, September 2012

Page 10: Topvideo spain septembre 2012

Top brands by interaction rate

Interaction rate= Interactions on Facebook/ Number of views Videos > 10 000 viewsSnickers

BlackberryLouis Vuitton

BingCanonChanelFEDEX

QuiksilverBen & Jerry's

Capital OneDuracell

last.fmRipcurl

Ralph LaurenAcer

9.2%9.2%9.5%9.6%9.7%

11.1%12.2%12.5%

13.9%14.0%

15.8%16.9%

18.5%20.5%

21.2%

Source : Ebuzzing Social Video Chart, September 2012

Page 11: Topvideo spain septembre 2012

Focus on Health&Beauty

Page 12: Topvideo spain septembre 2012

Herbal Essences is the top video publisher

46

40

11 11 10 8 85 5 5 4

Nb of videos published per brand

The analysis is based on 31 brands that published 200 videos in September.

Source : Ebuzzing Social Video Chart, September 2012

Page 13: Topvideo spain septembre 2012

Old spice accounts for 80% of views

Old Spice; 80%

6%3%

2%2% 2% 1%

5%

Share of views

L'Oréal

Mac Cosmetics

Elisabeth Arden

Maybelline

Gillette

Herbal Essences

OtherShare of views = Views for a brand/ Total views for sport brands

Source : Ebuzzing Social Video Chart, September 2012

Page 14: Topvideo spain septembre 2012

And 2/3 of social interactions

Old Spice; 62%

13%

5%

4%

2%2%

2%1%

11%

Share of choice

L'Oréal

Aveda

Nu Skin En-terprises

Procter And Gamble

Maybelline

Estee Lauder

Axe

OtherShare of choice = Interactions for a brand/ Total interactions for sport brands Source : Ebuzzing Social Video Chart, September 2012

Page 15: Topvideo spain septembre 2012

Old spice is coming back

Titre Durée URL

1 Old Spice Old Spice | Jet Ski 2min 39 s http://labs.ebuzzing.fr/video/adidas-team-gb-don-now-7338299

2 Old Spice Old Spice | Film 1min 1 s http://labs.ebuzzing.fr/video/adidas-originals-all-originals-represent-version-7285192

3 Elisabeth Arden

Wonderstruck Taylor Swift - Singapore

52 s http://labs.ebuzzing.fr/video/nike-football-ctr360-maestri-iii-control-7402437

4 L’Oréal Maquillaje ojos ahumados. Maquillaje de ojos en verde

1m12 s http://labs.ebuzzing.fr/video/adidas-invita-volver-actividad-el-ingles-7362328

5 Mac Cosmetics

MAC SS13 New York Fashion Week Tips & Tricks with James Molloy

48 s http://labs.ebuzzing.fr/video/djokovic-vs-sharapova-sharpshooting-7408917

Top for sport brands

Page 16: Topvideo spain septembre 2012

Nu skin is the most engaging brand

Estee Lauder

Sally Hansen

Pfizer

Procter And Gamble

Aveda

The Body Shop

3.9%4.3%4.5%

6.3%7.5%

8.8%10.6%11.4%12.1%

14.2%17.6%

59.3%

Interaction rate

Interaction rate = Interactions Facebook for

a brand/Views for a brand

Source : Ebuzzing Social Video Chart, September 2012