TOPS

HOP

DI G

I TA

L ST

RA

TE

GY

: A

NA

MI

CH

AN

CAMPAIG

N GOALS

EX

P AN

SI O

N

• Build a strong reputation.

• Transfer from Europe to

America.

• Collaborate.

TARGET AUDIENCE

• Ages 16-30

• Young Adults

• City Youths

• College Students

THE

ORIGIN

OF

BRITIS

H

URBAN FASHIO

N

A CAM

PAIG

N OF

FASHIO

N THROUGH A

RT

SOCIAL MEDIA OUTREACH

• Facebook• Twitter• Instagram

• Pinterest

BLOG :

INSID

E OUT

PU

BL

I CI Z

E T

HE

CA

MP

AI G

N T

HR

OU

GH

PO

PU

LA

R S

OU

RC

ES

YOUTUBE : CAMPAIGN ADVERTISEMENT

Video Advertisement Greater Outreach

IMPL

EMENTATI

ON

ST

RA

TE

GI Z

E L

ON

G- T

ER

M E

F F EC

TS

• Understand

Impact

• Manage Influence

• Review Clientele

EVALUATION & SPONSORSHIP

• Track campaign success through

KPI’s

• Review sales

• Manage popularity from sponsoring

celebrities and causes

• Keep track of traffic through social

media sites

BUDGET

• Strategy: Brainstorming, Research, Preparation - $10,000

• Planning: Proposals, Negotiations, Revisions - $ 8,000

• Implementation: Creative assets, Billing clients - $ 6,000

• Management: Monitoring social media - $8,000

Paid Media

• Sponsoring ads for Facebook and Twitter - $600,000

TOTAL BUDGET: $632,000