Toppers Elearning Presentation

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1 Test Prep Business Model

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Transcript of Toppers Elearning Presentation

Page 1: Toppers Elearning Presentation

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Test PrepBusiness Model

Page 2: Toppers Elearning Presentation

Business Summary Keeping pace with the new technology Toppers Infocomm. (P) Ltd. has joined the neweducation revolution that is set to sweep India. Toppers has introduced topperselearningto provide online Education. Topperselearning provides high quality learning services helping Students, Institutes, Corporates and different organizations to maximize their learning skills, productivity, proficiency and satisfaction. With strong focus on content,mobile learning, globalization and learning infrastructure services, Toppers is poised to provide end to end elearning services. Toppers elearning has introduced India's first online assessments for various schools, boards and competitive entranceexaminations.

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Delivery Model Face to Face Classroom Learning Real Time Live Interactive Learning Online Learning Anytime Anywhere Online Assessment (Topic wise Tests and All India Test Series ) Correspondence Course All India Test Series (Offline Tests )

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Courses Online Learning and Test for IIT-JEE Online Learning and Test for MBA Online Learning and Test for Current Affairs and General Studies Online Test and Learning for K-12 Online Test and Learning for SAT, Olympiad, GRE, GMAT and TOEFL

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Print Adequate brochures and prospectus for the product Advertise through Emails, SMS, and Websites Acquire Franchisees in selected cities Acquire Schools to offer our learning program Advertise in Newspapers and TV Nationwide or region-wise as per requirement Advertise through Posters, Banners & leaflets

Sales Strategy

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Brand EquityTo increase brand equity of our brand, we would also like to do the below mentionedactivities: To tap the students of certain schools directly by conducting online tests, giving enrollment

free of cost to our correspondence Programs based on their talent which will be justified on the basis of their board exam marks as well as marks obtained in the Tests conducted by us. Like DPS RK Puram, DPS Mathura Road, DPS Bokaro, Shyamali Ranchi, Loyola Jamshedpur, South Point Kolkata, La Martineer Kolkata, MVN Faridabad, St Michaels Patna and DPS Patna.

Apart from this, we will also distribute Laptops to selected top 100 students from various schools.

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Our Proposed Centres

New Delhi / NCR

Kalu SaraiJanakpuriPunjabi BaghPitampura / RohiniNoida

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Our Strengths

Real Time Interactive Learning enabled in Own Centres, Franchisee Centres and Schools. Toppers with 14 years of hard core experience in the field. Will have best of the educators from the industry. Online Learning Materials are self explanatory in nature. Unlimited online practice tests and mock tests. Comparison of scores by the students regularly across locations. Online Doubt Clearing and Chat facility Centralized delivery of content. Pricing the product. Our reach to the students in the Online Learning Environment. Convenience to attend classes for the students. Engaging Learners anytime anywhere Marketing strength through Franchisees across locations in India.

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Opportunities in the Market Can reach students even in remote locations. Economically viable for the parents in terms of relocation expenses. Our pricing and the product package will be a good bargain for the students. We can place our product far ahead of the competition. We can place the product as a viable option to the schools in terms of learning and also financial

benefit to the schools. Students in smaller cities will not leave their cities for the big city in the name of quality Education. Timing of our classes will save time every day for the student and regular school classes will not be

missed by the students. We will also offer the classes in a city center (Either through own centre or Franchisee Centre).

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Integrated Learning SolutionToppers is perhaps the only institute that has a unique approach to learning. We call it the learner – centric attitude. That’s why we emphasize on Integrated Learning.Integrated Learning consists of Learn, Assess, Reinforce, Support and Validate which guides the student through each stage of learning cycle.

Learn : Select the blend of classroom and /or Online learning that best fits yourlearning goals, budget and schedule.Classrooms Educator – led training.Real Time live interactive learningOnline Learning –Anytime AnywhereIntegrated solution

Assess: Personal consultation and Online unlimited practice tests and Mock Tests determine your current competencies and enhances your skill level to its best.

Online Unlimited Practice TestsOnline Mock Tests

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Integrated Learning SolutionReinforce: Additional resources including Online Learning Material, Online Doubt clearing

and chat facility, Students Forum, Help Desk Services ensure your learning is effectively applied.

Learning GuideOnline Learning MaterialsOnline Reference BooksLearning GuaranteeDigital Library

Support: The Integrated Learning Manager provides access to services and resources ensuring continuous support.

Customized On-Site SupportHelp Desk ServiceKnowledge Share ForumLearning Administration

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Integrated Learning SolutionValidate :

Course Evaluations and Post Class Assessments ensures that you have achieved your

learning goals. Post Class Assessment Tests Unlimited Online Practice Tests Online Mock Tests AIR

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IIT JEE PROJECTION FOR 3 YEARS

  1st Year 2nd Year 3rd Year

REVENUENo of Students

Course Fee

Amount (in Lakhs)

No of Students

Course Fee

Amount (in Lakhs)

No of Students

Course Fee Amount

Class Room Programme                  

Face to Face Classroom Learning                  

1yr Programme 500 65000 325.00 1000 65000 650.00 2000 75000 1500.00

2yr Programme 500 120000 600.00 1000 120000 1200.00 2000 140000 2800.00

                   

Real Time Live Interactive Learning                  

1yr Programme   65000 0.00 500 65000 325.00 1000 75000 750.00

2yr Programme   120000 0.00 500 120000 600.00 1000 140000 1400.00

                   

Online Learning 5000 4000 200.00 10000 4000 400.00 15000 4000 600.00

Learning Content                  

Daily Practice Paper                  

Question Bank (Objective)                  

Question Bank (Nuumericals)                  

Online Test                  

                   

Online Test 10000 2000 200.00 15000 2000 300.00 20000 2000 400.00

Topic-wise Online Test                  

All India Online Test Series                  

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IIT JEE PROJECTION FOR 3 YEARSCorrespondence Course                  

Study Material 1000 12000 120.00 3000 12000 360.00 5000 12000 600.00

Success File 5000 2000 100.00 10000 2000 200.00 20000 2000 400.00

                   

All India Test Series 2000 4000 80.00 5000 4000 200.00 10000 4000 400.00

                   

TOTAL REVENUE     1625.00     4235.00     8850.00

                   

EXPENDITURE                  

CONTENT                  

Content Development     200.00     50.00     30.00

Content Review           30.00     30.00

TOTAL (A)     200.00     80.00     60.00

                   

TECHNOLOGY COST                  

STUDIO COST           40.00      

BROADBAND COST           100.00     100.00

TOTAL (B)           140.00     100.00

                   

MARKETING COST                  

Advertisement & Publicity     500.00     700.00     1300.00

Travelling & other Expenditure 1%   16.25     42.35     88.50

TOTAL (C )     516.25     742.35     1388.50

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IIT JEE PROJECTION FOR 3 YEARS

ADMINISTRATION                  

Rent (New Delhi) 1 0.75 6.75     9.45     9.92

Salary (Administrative staff)                  

Head( Knowledge Resource) 1 0.35 3.15     4.24     4.28

Head (Marketing) 1 0.6 5.40     7.27     7.34

Head (Student Affair) 1 0.15 1.35     1.82     1.84

Graphic Designer 1 0.15 1.35     1.82     1.84

Technical Lead 1 0.15 1.35     1.82     1.84

HR+Admin 1 0.15 1.35     1.82     1.84

Accounts 1 0.1 0.90     1.21     1.22

Receptionist 1 0.15 1.35     1.82     1.84

Office Boy 1 0.05 0.45     0.61     0.61

Security 1 0.08 0.72     0.97     0.98

Communication   0.05 0.45     0.60     0.60

Electricity   0.1 0.90     1.20     1.20

Stationary     0.50     0.50     0.50

Printing( Correspondence)     55.00     140.00     250.00

Printing( Classroom)     0.00     60.00     120.00

Postal Charges     8.00     19.00     35.00

Management Cost 54.00 120.00 144.00

Misc.     2.00     4.00     6.00

TOTAL (D)     144.97     378.14     590.85

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IIT JEE PROJECTION FOR 3 YEARS

CENTRE COST (5 Centres)                

Rent (5 Centres)     42     120.00     126.00

Salary (Centres Staff)                  

Centre Coordinator 0 0 0.00 5 0.15 9.00 5   9.90

Classroom Coordinators 0 0 0.00 5 0.15 9.00 10   9.90

Coordinator- Correspondence 1 0.2 1.80 1 0.22 2.64 1   2.90

Faculty 6 1 54.00 20 1 240.00 40   264.00

Councellors 0 0 0.00 10 0.15 18.00 10   19.80

BDE 0 0 0.00 10 0.1 12.00 10   13.20

Executive 4 0.08 2.88 4 0.088 4.22 8   4.65

Operators 4 0.1 3.60 4 0.1 4.80 4   5.28

Office Boy 0 0 0.00 5 0.05 3.00 10   3.30

Security 0 0 0.00 5 0.07 4.20 5   4.62

Maintenance cost for H/w and S/w           5.00     5.50

TOTAL(E)     104.28     431.86     469.05

CENTRE DEVELOPMENT COST                  

Infrastructure Dev. Cost(5 centres)     150.00            

Security Deposit against Rent(3 months)     30            

Hardware & Software Cost 250 100.00            

TOTAL(F)     280.00            

                   

TOTAL EXPENDITURE(A+B+C+D+E)     911.50     1652.36     2464.40

OPERATING PROFIT     713.50     2582.64     6385.60

PROFIT MARGIN %     128.39     156.30     259.11

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Financial HighlightsCourses 1st year 2nd year 3rd year

Class Room Programme      

Face to Face Classroom Learning 925.00 1850.00 4300.00

Real Time Live Interactive Learning 0.00 925.00 2150.00

Online Learning 200.00 400.00 600.00

Online Test 200.00 300.00 400.00

Correspondence Course 220.00 560.00 1000.00

All India Test Series 80.00 200.00 400.00

Total Revenue (in Lakhs) 1625.00 4235.00 8850.00

       

Content Cost (A) 200 80 60

Technology Cost (B) 0.00 140.00 100.00

Marketing Cost ( C) 516.25 742.35 1388.50

Administration Cost (D) 90.97 258.14 446.85

Centre Cost (E) 104.28 431.86 469.05

Centre Development Cost (F) 280.00 0.00 0.00

Total Expenditure (A+B+C+D+E) (in Lakhs) 911.5 1652.35 2464.4

Operating Profit 713.50 2582.65 6385.60

Profit Margin% 128.391 156.302 259.114

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Summary

Year 1st yr 2nd yr 3rd yr

Total Revenue (in Lakhs) 1625.00 4235.00 8850.00

Total Expenditure (in Lakhs) 911.50 1652.35 2464.40

Plan for use of fund 1st yr 2nd yr 3rd yr

Content Cost (A) 200 80 60

Technology Cost (B) 0.00 140.00 100.00

Marketing Cost ( C) 516.25 742.35 1388.50

Administration Cost (D) 90.97 258.14 446.85

Centre Cost (E) 104.28 431.86 469.05

Centre Development Cost (F) 280.00 0.00 0.00

Total Investment (A+B+C+D+E+F) (in Lakhs) 991.5 1652.35 2464.4

Operating Profit 713.5 2582.64 6385.6

Profit Margin% 128.39 156.3 259.11

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Financial HighlightsFinancial Highlights

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Revenue Projection Course & Year-Wise

Revenue Projection Course & Year-Wise

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Expenditure Projection Year Wise

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Online Test For CATMBA is one of the most sought after degrees in the world because of its value to peoplein business and administration. An MBA degree can benefit those in positions in business andmanagement, especially those in executive and managerial positions. An MBA Program offers a range ofbenefits for the successful applicant, including:

Business Knowledge: The MBA program and business schools give you valuable knowledge aboutbusiness and all its related aspects. You learn about business strategies and concepts, not just on paper,but the training and internship required in an MBA course, teaches you how to use these skills inpractical life and in day to day business operations.

Leadership Abilities: An MBA degree involves rigorous training, assignments, reports, presentations,and group projects, all of which give you the necessary abilities to handle real-life business situations.This helps to set you apart from those who do not have such expertise and can make you a leader in yourchosen field.

Networking: The alliances that you form with your classmates and the network that you create isdeemed as one of the most important and valuable things that an MBA program can give you. MBAgraduates have often felt that the associations formed during the MBA course are resources that areinvaluable and can be drawn upon for years after the MBA degree has been achieved.Anyone thinking of applying for an MBA program could benefit greatly from learning more about theprogram beforehand, and finding out what an MBA is all about as well as what MBA institutions arelooking for in applicants. This site aims to teach you about various aspects of the MBA program,enabling you to make a more informed choice and to be more prepared for what to expect.

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MBA Projection for 3 years

  1st Year 2nd Year 3rd Year

REVENUENo of Students

Course Fee

Amount (in Lakhs)

No of Students

Course Fee

Amount (in Lakhs)

No of Students

Course Fee

Amount (in Lakhs)

Online Test 25000 2000 500.00 40000 2000 800.00 60000 2000 1200.00

                 

Online Learning       25000 4000 1000.00 50000 4000 2000.00

Learning Content                  

Daily Practice Paper                  

Question Bank (Objective)                  

Question Bank (Subjective)                  

Online Test                  

                   

Correspondence Course                  

Study Material       5000 15000 750.00 15000 15000 2250.00

                   

                 

TOTAL REVENUE     500.00     2550.00     5450.00

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MBA Projection for 3 yearsEXPENDITURE                  

CONTENT                  

Content Development     100.00     200.00     250.00

Content Review           30.00     30.00

TOTAL (A)     100.00     230.00     280.00

                   

MARKETING COST                  

Advertisement & Publicity     200.00     400.00     500.00

Travelling & other Expenditure 1%   5.00     25.50     54.50

TOTAL (B )     205.00     425.50     554.50

                   

PRINTING COST                  

TOTAL ( C)           150.00     450.00

                   

OPERATIONAL COST                  

TOTAL (D) 2%   10.00     51.00     109.00

                   

TOTAL EXPENDITURE (A+B+C+D)     315.00     856.50     1393.50

OPERATING PROFIT     185.00     1693.50     4056.50

PROFIT MARGIN %     37.00     66.41     74.43

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Financial HighlightsCourses 1st year 2nd year 3rd year

Class Room Programme      

Face to Face Classroom Learning 925.00 1850.00 4300.00

Real Time Live Interactive Learning 0.00 925.00 2150.00

Online Learning 200.00 400.00 600.00

Online Test 200.00 300.00 400.00

Correspondence Course 220.00 560.00 1000.00

All India Test Series 80.00 200.00 400.00

Total Revenue (in Lakhs) 1625.00 4235.00 8850.00

       

Content Cost (A) 200 80 60

Technology Cost (B) 0.00 140.00 100.00

Marketing Cost ( C) 316.25 742.35 1388.50

Administration Cost (D) 90.97 258.14 446.85

Centre Cost (E) 104.28 431.86 469.05

Centre Development Cost (F) 280.00 0.00 0.00

Total Expenditure (A+B+C+D+E) (in Lakhs) 711.5 1652.35 2464.4

Operating Profit 913.50 2582.65 6385.60

Profit Margin% 128.391 156.302 259.114

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SummaryYear 1st yr 2nd yr 3rd yr

Total Revenue (in Lakhs) 1625.00 4235.00 8850.00

Total Expenditure (in Lakhs) 711.50 1652.35 2464.40

Plan for use of fund 1st yr 2nd yr 3rd yr

Content Cost (A) 200 80 60

Technology Cost (B) 0.00 140.00 100.00

Marketing Cost ( C) 316.25 742.35 1388.50

Administration Cost (D) 90.97 258.14 446.85

Centre Cost (E) 104.28 431.86 469.05

Centre Development Cost (F) 280.00 0.00 0.00

Total Investment (A+B+C+D+E+F) (in Lakhs) 991.5 1652.35 2464.4

Operating Profit 913.5 2582.64 6385.6

Profit Margin% 128.39 156.3 259.11

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Financial Highlights

Financial Highlights

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Revenue Projection Course & Year-Wise

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Expenditure Projection Year Wise

Expenditure Projection Year Wise

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Thanks

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