TOPIC1. SHOWCASE OF ARABIC IP PANORAMATOPIC1. SHOWCASE OF ARABIC IP PANORAMA

March 2010Cairo, Egypt

Speakers: Mr. Jeong-moo Han, Deputy General ManagerMr. Joo-hyun Ryu, Assistant ManagerKorea Invention Promotion Association

CONTENTSCONTENTS

1. Introduction to KIPA

2. The IP PANORAMA project

3. Characteristics of the IP PANORAMA content

4. Development process (English version)

5. The project for developing IP PANORAMA in the official languages of the UN

6. Challenges & Solutions

7. Development process (Arabic version)

8. Utilization of IP PANORAMA

9. Showcase of Arabic IP PANORAMA

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1. Introduction to KIPA1. Introduction to KIPA

Originally founded in 1973 as an association

Re-established by the Government in 1994 under the provision of the Invention Promotion Act

Non-profit organization

To promote invention and innovative activities in Korea

To protect and support inventors

To optimize human resources on IP

Establishment

Strategic Goals

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1. Introduction to KIPA1. Introduction to KIPA

E-learning : http://global.ipacademy.net

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2. The IP PANORAMA project2. The IP PANORAMA project

Project name : The Joint Development of E-learning Content (JDEC)

Collaborating parties : WIPO, KIPO and KIPA

Purpose - To help enterprises utilize and manage IP in their business strategy - To increase IP-awareness among a wide range of universities, enterprises and R&D personnel - To provide practical knowledge about using IP for business success

Instructional design strategy : Storytelling

Quantity : 12 modules

Copyright : Joint copyright between KIPO and WIPO(KIPA has a royalty-free right to use, distribute, reproduce, update and profit from IP Panorama. KIPA has been responsible for the instructional design and content development since 2004.)

Outline

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Module 1 : Importance of IP for SMEs

Module 2 : Trademarks and Industrial Designs

Module 3 : Inventions and Patents

Module 4 : Trade Secrets

Module 5 : Copyright and Related rights

Module 6 : Patent Information

Module 7 : Technology Licensing in a Strategic Partnership

Module 8 : IP in the Digital Economy

Module 9 : IP and International Trade

Module 10 : IP audit

Module 11 : IP Valuation

Module 12 : Trademark Licensing

Modules

2. The IP PANORAMA project2. The IP PANORAMA project

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History

Signing of a Record of Discussion with WIPO’s SMEs DivisionSigning of a Joint-Development Agreement Development of Module 01

Development of Modules 02~10

Official release at the WIPO General AssemblyLicense agreement with POSCOIP Panorama regional seminar in Jeju Island, Korea

Development of Modules 11~12Development of a Thai version of IP PANORAMADistribution of CD-ROMs in the PhilippinesIP Panorama regional seminars inMongolia, Vietnam, Malaysia, Poland, Indonesia, and LaosThe project for developing UN official language version (Arabic)

2004

2005~2006

2007

2008~2009

2. The IP PANORAMA project2. The IP PANORAMA project

Development of Module 13Development of Polish version of IP PANORAMAThe project for developing UN official language version (Arabic)

2010

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3. Characteristics of the IP PANORAMA content3. Characteristics of the IP PANORAMA content

Storytelling

Each module is designed based on a practical story regarding IP

Animation

IP PANORAMA is developed with full animation.

IP for Business

IP PANORAMA deals with IP issues from a business perspective.

Guaranteed Quality

The World Intellectual Property Organization and the Korean Intellectual Property Office guaranteed the quality of learning content of IP PANORAMA.

Continuous quality control

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3. Characteristics of the IP PANORAMA content3. Characteristics of the IP PANORAMA content

Learning Flow

IntroductionIntroduction Inside the storyInside the story ReflectionReflection

Today’s issue

People in the story

Story scenes

Learning Point

MoreReferences

Quiz

Self-reflection Journal

Heart-to-Heart Talk

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4. Development process (English version)4. Development process (English version)

Manuscript(by WIPO)

Building up an instructional design strategy (by KIPA)

SynopsisWith Learning contents Analysis

(by KIPA)

Synopsis examination

(by WIPO, KIPO)

RestructuredManuscript(by KIPA)

Scenario(by KIPA)

Storyboard(by KIPA)

Storyboard examination

(by WIPO, KIPO)

Characters,Basic designs

(by KIPA)

Contents development

(by KIPA)Quality Check(by WIPO, KIPO)

Contentsmodification(by KIPA)

End

Narration script& recording(by KIPA)

Expert committee

Evaluation committee

Translation into Korean

Translation into English

Translation into English

Building up the detailed instructional design strategy

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5. The project for developing 5. The project for developing IP PANORAMA in the official languages of the UNIP PANORAMA in the official languages of the UN

Jointly carried out by KIPO, WIPO and KIPA- This involves translation, revision, narration recording, programming and design- KIPA is responsible for content development

Developingtranslatedversions

of IP Panorama

ArabicSpanishFrench

RussianChinese

ArabicSpanishFrench

RussianChinese

Original versionof IP Panorama

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6. Challenges & Solutions6. Challenges & Solutions

Length of Arabic; longer than English

Carefully considered the length of Arabic texts on the screen and narration script in the stages of translation, narration recording and contents development

Left to Right

Changed all the order of texts and structure of user interface

Narration recording of Arabic

Conducted narration recording in Egypt with a qualified sound studiowhich had a lot of experience in working with Disney

Used standard Arabic

Quality

Proofreading and examination of translated storyboard, narration script and prototype contents by WIPO and language experts of KIPO and KIPA

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7. Development process (Arabic version)7. Development process (Arabic version)

DevelopmentDevelopment FinalizationFinalizationTranslationTranslation

Graphic design, Text

Sound effect, subtitles

Animation

Programming

Developing e-learning content

Creating Arabic storyboard and narration script based on the

English storyboard and narration script

Quality check&

Technical test

Modification&

Completion

Narration recording(in Egypt)

Proofreading & examination of the

translated storyboard and narration script

Modification of original version

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8. Utilization of IP PANORAMA8. Utilization of IP PANORAMA

Distribution

Web CD

www.ippanorama.com

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IP PANORAMA Course

Course ManagerCourse Manager

TraineeTrainee TutorTutor

e-learning e-learning

CourseCourse

8. Utilization of IP PANORAMA8. Utilization of IP PANORAMA

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Consulting

Consulting on IP education

Consulting on content development

Based upon our accumulated experiences of managing numerous IP education courses online and offline, and of developing IP e-learning content cooperating with WIPO and APEC, we can provide you with expert advice and support for your IP education and content development.

- Curriculum design, advice about necessary facilities, management staff and technical issues regarding IP education

-Designing content development process, organizing HR and technical support for development

8. Utilization of IP PANORAMA8. Utilization of IP PANORAMA

SHOWCASE of Arabic IP PanoramaSHOWCASE of Arabic IP Panorama

MODULE07 Technology Licensing in a Strategic PartnershipMODULE07 Technology Licensing in a Strategic Partnership

CASTINGCASTING

CASTINGCASTING

SHOWCASESHOWCASE

لك لك شكرا شكراThank youThank you

www.ippanorama.comippanorama@kipa.org