TOPI

C RESEARCH

OUR DOCUMENTARY

Our documentary is on what creativity is to different people. As you have seen from our blog posts we have been able to get the media theorists David Gauntlet to feature in our film. In recent years Gauntlett has moved his focus onto the everyday making and sharing of digital media and social media and the role of different forms of media on how different people identify and express themselves. This is a particular reason why we have chosen Gauntlett for one of our interviewees. A book that we are going to look at for research into Gauntlett his his creative explorations book. We have also been in contact with Mr Jeff Kindleysides, co founder of Leicestershire design Company Checkland Kindleysides.

CHECKLAND KINDLEYSIDES Checkand Kindleysides is a UK based design company. Their head office Is in Leicestershire. They specialize in the art of brand story telling. The services tat they provide are strategy & insight / branding / communications / interiors & architecture / digital experience / post production / bespoke furniture /

prototyping & sampling. We have chosen Mr Kinldeysides as an interviewee because his knowledge on the creative industry will prove useful for our production. Jeff's knowledge on the practical side of creativity rather than theory of creativity will complement the ideas put across in what Gauntlett is more likely to talk about.

CREATIVE EXPLORATIONS

The book looks at how we picture identity and how individuals make visual representations of their own identities. This is closely related to the way that people see creativity which is a reason we should look at its contents for research into the topic area. The book was listed for a 2007times higher award ‘young academic author of the year’. Gauntlett urns away from the usual interviews and focus groups in this book and instead looks at studies where people have been asked to make visual things. Examples include a video or a drawing. Gauntletts asked people to build a symbolic version of themselves out of leg pieces. This helped Guantlett find out how individuals perceive themselves in a creative way.

We really like this idea that gauntlet used and in many ways connects to what creativity is to different people which is the theme of our documentary. For this reason we will be hoping to get Gauntlett to talk about some of these findings.

FACTS ABOUT CREATIVE INDUSTRY

The creative industry brings in 76.9BN

5% of the UK

economy 8.8M an hour

1 in 12 UK jobs

This infographic shows that the creative industries share a total of 8.5% of the uk job share. The grid also shows that in 2013 the east midlands was part of an area that had a 5.2% proportion of jobs in the uk creative economy which is where Checkland Kindleysides head office is based and london had a 28.1 percent which is where Professor Gauntlet is based and Checkland Kindleysides.

ANCILLARY TASKS

Our primary target audience is between the ages of 20-27 this age is more likely to be on more than one type of media. Around 17% of listeners tune in online suggesting that we could reach a wider audience as more people will be listening to these radio stations and therefore more people will be aware of our product.

In terms of the radio we could also think about how some advertisments are not from the creators of the documentary themselves but from a supermarket for example that Is selling our product.