Top10 Basic Business Principles
-
Upload
greg-fisher -
Category
Business
-
view
129.795 -
download
0
description
Transcript of Top10 Basic Business Principles
TOP10BBP
TOP BBP
THE TOP TEN BASIC BUSINESS PRICIPLES
THE ART OF BUSINESS
Greg Fisher
10
www.fisherg.blogspot.com
TOP10BBP
1. Decide what you do (and whatyou don’t do)
TOP10BBP
• “Broaden your vision but narrow yourfocus”
• Strategy is about making choices
1. Decide what you do (and whatyou don’t do)
TOP10BBP
2. Decide who you serve (and focuson them intensely)
TOP10BBP
2. Decide who you serve (and focuson them intensely)
• You can’t be everything to everyone soat least be something to someone
• GIBS
TOP10BBP
3. Decide what makes you different(and do it)
TOP10BBP
3. Decide what makes you different(and do it)
TOP10BBP
3. Decide what makes you different(and do it)
"Whatever you do, don't play it safe. Don'tdo things the way they've always been
done. Don't try to fit the system. If you dowhat's expected of you, you'll never
accomplish more than others expect.” -Howard Schultz - Starbucks
TOP10BBP
3. Decide what makes you different(and do it)
“Think Different” … Apple Computers
TOP10BBP
4. Manage cash flow (very closely)
TOP10BBP
4. Manage cash flow (very closely)
• “Your bank balance is your truth” –monitor it; know it; respond to it.
• Entrepreneurial happiness = a positivecash flow
TOP10BBP
5. Manage employees (incentivisethem for success)
TOP10BBP
5. Manage employees (incentivisethem for success)
“Take away my people, but leave my factories,and soon grass will grow on the factory floors.Take away my factories, but leave my people,
and soon we will have a new and betterfactory.” -- Andrew Carnegie
TOP10BBP
6. Manage customer expectations(under promise and over deliver)
TOP10BBP
6. Manage customer expectations(under promise and over deliver)
• The surprise• The comeback• The sharing
TOP10BBP
7. Set goals (and go after them)
TOP10BBP
7. Set goals (and go after them)
• “The future you see is the future youget.” -- Robert G Allen
TOP10BBP
8. Expose yourself (tell the marketwhat you do)
TOP10BBP
8. Expose yourself (tell the marketwhat you do)
TOP10BBP
9. Persevere (through the toughtimes)
TOP10BBP
9. Persevere (through the toughtimes)
• Branson £3,000,000 down
TOP10BBP
9. Persevere (through the toughtimes)
“There is a very, very, very fine line betweensuccess and failure …. it is about being
constantly hammered and coming back fromthe hard times and low moments.”
-- Robbie Brozin, NandosJohn West…
TOP10BBP
10. Always maintain your integrity(in everything you do)
TOP10BBP
1. Decide what you do (and what you don’t do)2. Decide who you serve (and focus on them intensely)3. Decide what makes you different (and do it)4. Manage cash flow (very closely)5. Manage employees (incentivise them for success)6. Manage customer expectations (under promise and
over deliver)7. Set goals (and go after them)8. Expose yourself (tell the market what you do)9. Persevere (through the tough times)10.Always maintain your integrity (in everything you do)
THE ART OFBUSINESS