TOP TIPSImproving Your

Online Shop

Necessity or Myth?

"Having a strong online presence is a crucial componentof your marketing strategy, no matter what size your

business is or what industry it belongs to."

Source: http://www.ducttapemarketing.com/blog/online-presence/

The Background

UK shoppers spent an extra £23bn onlinebetween 2011-2013

Forecasts predict a share of online retail saleswill rise from 12.7 per cent to 21.5 per centplus by 2018

So If Your Online PresenceIs Not Good Enough,What Can You Do?

Check Out My Tips

1. Use Imagery ... and lots of it! Make the user

envisage what is on offer. If they can'ttouch it; give them the next best thing.

2. Develop CustomerTrust

Present your companies best side.Include customer testimonials and

reviews to establish reliability.

3. Highlight UniqueSelling Points

Tell people about your companycredentials. What separates you

from the crowd?

4. Special OffersDisplay them clearly. Incentivize a

user to buy from you or even better,come back to you.

5. Customer BehaviourUnderstand your customers. Create acustomer relationship management

system. Consider targeted promotionsbased on the data you gain.

6. Open & HonestInstall customer confidence by being

truthful with your offering.

Agree or Disagree? Have Your Say. Send

Your Opinion To@Creare