Top Tips for Holiday Infographics
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Transcript of Top Tips for Holiday Infographics
Top Tips for Holiday InfographicsDECEMBER IS THE PERFECT TIME to create a seasonal infographic that celebrates the holidays while buildingawareness for your product or service. Traditional news takes a vacation break but editors still need to fill their sites with information. Here are a few things to keep in mind as you wrap up yourmessage in an nice,enticing littlepackage...
TOPICS: A bright idea in the holiday spirit needs universal
appeal to add a little sparkle to your brand.
TIMING: Get an early start with your seasonal message and
release your holiday-themedpiece in mid-to-late November.
FOCUS ON MOBILE: More thanever, we are using cell phones andtablets to surf the web. Stay away from excess copy, small type and complicated imagery.
FORMAT: The days of the superlong infographic that requires endlessscrolling are over. Consider a standard8 1/2 x 11” size that reads over a variety of screen sizes.
FLEXIBILIT
Y: Infog
raphic
s with
modula
r sect
ions m
ake th
em ea
sy
to ed
it into
a var
iety o
f dim
ensio
ns.
Consid
er maki
ng sm
aller m
emes
and
animate
d GIFS
for s
ocial
media
BEYOND HOLID
AYS: Thin
k
about
how in
formati
on ca
n be
adapte
d afte
r the
holida
ys int
o
your
website
, with
in pre
sentat
ions
on co
llatera
l or e
ven ev
ent b
anners
.
UNIQUEDESIGN:Creativity canhelp your offeringstand out fromcompeting graphics.Use innovative design and amemorable illustration style.
RESEARCH:Content is king
of the successfulinfographic. Are
your facts accurate,relevant and
above all,interesting?
KEVIN AKERSdesign + imagery
(925) 735-1015
www.kevinakers.com
IT IS NOTAN AD:
If your infographic is lucky enoughto get published it has some value to
the public and uses someone else’s webspace for free; it can’t look like an over-
branded, PAID advertisement.