Top Tips for Clear Writing
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Transcript of Top Tips for Clear Writing
ASK WEEK Pathways to Success
18-22 November 2013
Top Tips for Clear Writing
Courtney Hopf
Academic Skills Adviser
Right to the chase
Here are your top tips 1. Make sure sentences are straightforward 2. Use accurate signposting language 3. Structure your paragraphs meticulously 4. Eliminate fluff 5. Learn to be a better editor
Shortness of breath, some feelings of nausea, and the losing of sleep were some of the symptoms the patients had on the drug which was found to be a severe issue and the Medicines and Healthcare products Regulatory Agency (MHRA) removed its approval after complaints were made by some organisations.
1. Make sure your sentences are straightforward
Ask yourself: what is my main point here?
Process
1. Identify the ‘turns’ in the sentence (conjunctions and prepositions like ‘of,’ ‘and,’ ‘but,’ ‘since,’ ‘which,’ etc.
2. Split the sentence up if necessary 3. Identify the subject and the verb 4. Rearrange to put the subject and verb as early
as possible.
Shortness of breath, extreme feelings of nausea, and persistent dizziness were some of the symptoms the patients had on the drug which was found to be a severe issue and the Medicines and Healthcare products Regulatory Agency (MHRA) removed its approval after complaints were made by some organisations.
The side effects of the drug were found to be unacceptable by consumers, and after complaints from various organisations the Medicines and Healthcare products Regulatory Agency (MHRA) reversed its approval.
What is signposting?
2. Use accurate signposting language
However Nevertheless Although Consequently Since Similarly Because By contrast This/These ______ As such, But Similarly…
2. Use accurate signposting language
Stuck for words? Try the Manchester Phrasebank: http://www.phrasebank.manchester.ac.uk/
2. Use accurate signposting language
Statement (Topic Sentence) Evidence Explanation
3. Structure your paragraphs meticulously
S E E
What is a topic sentence and what does it do?
A topic sentence… • establishes the paragraph’s main idea. • links logically from the previous paragraph. • is NOT a summary, description, or restatement of
what someone else has said. • IS your own point, and an aspect of your argument. • is quite simply the most important essay component
to master.
3. Structure your paragraphs meticulously
S
E
E
Sample paragraph:
In the tea industry, which relies heavily on reputation and taste over trend, the benefits of direct and organic marketing far outweigh the more traditional elements of the marketing mix. Direct marketing can provide a more personal service (Fill, 2005), whilst organic marketing can provide a sense of community and allows contact and the transferring of knowledge with customers (Ghambari, 2008). In considering community in marketing strategy, Booms and Bitner (1981) suggest an extended marketing mix including people as a key element. This emphasises the impact of culture on the success of the tea industry, and in turn allows for the inclusion of cultural practices in marketing strategy development.
• Watch out for wordiness
• Eliminate adverbs
• Avoid the narration trap
4. Eliminate fluff
Watch out for wordiness
‘at this moment in time’
‘take into consideration’
‘until such time as’
‘last but not least’
‘in the event that’
‘due to the fact that’
‘the way in which’
‘in order to’
now
consider
until
lastly
if
because
how
so
While it is essentially just a really long tunnel, the large hadron collider is very important to the future of basically everything we know about particle physics.
The large hadron collider is, at its simplest, a 27 kilometer-long oval tunnel, but it is essential to the progression of particle physics.
Eliminate Adverbs
Avoid the narration trap
To start off, it would be appropriate to define what is meant by ‘cosmopolitanism’ before going any further. ‘Cosmopolitanism’ refers to…
Editing vs. Proofreading
5. Learn to be a better editor
Ideas Arguments Logic Style Clarity ‘Flow’
Spelling Grammar Repetition Typos Consistency
(reference style, abbreviations, etc)
Use the ‘Say/Do’ test
5. Learn to be a better editor
What does this paragraph SAY?
What does this paragraph DO?
Can you summarise it in one sentence? If you can’t your reader won’t be able to either.
It outlines x issue It furthers my argument It provides essential
background/examples It actually just repeats what
the previous paragraph says…
Clear academic writing…
Session Summary
• Consists of clear, well-structured sentences… • that express clear logic from one to the next using
accurate signposting language. • Possesses well-structured paragraphs that make
one point. • Is not wordy. • Comes from an editing process that takes as long
or longer than the initial draft.
ASK WEEK Pathways to Success
Find these slides (and much more) on Blackboard
Organisations -> Academic Skills -> Workshop Presentations -> ASK Week Spring 2013