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Top Three Digital Marketing Problems & How to SOLVE Them
Transcript of Top Three Digital Marketing Problems & How to SOLVE Them
Top Three Digital Marketing Problems & How to SOLVE
Them
July 7, 2015
There is NO DOUBT that marketing is growing.
2014 saw a 14% growth in internet
advertising as a whole.
Even with growth seem in marketing, as marketers we are faced with the decision of:
Where?PlacementsChannels
What?AudienceCreative
How?ToolsTimeframe
Bringing traffic to a website does not happen instantly. It take A LOT strategizing and
implementation.
There are few problems in digital marketing that every marketer faces:
1.Effective Targeting
2.Return On Investment
3.Access to Powerful Tools
Problem 1: Effective Targeting
Targeting the right audience is a very important aspect in digital marketing. The effectiveness of targeting depends upon the ability to collect, integrate and analyze your audience data to reach the ‘right’ audience.
Which is simply:DO YOU KNOW WHO YOU SHOULD TARGET?
Solution 1: Collect First, Target Second
Identifying your buyer and analyzing their personas isintegral to effective marketing, digital or otherwise.
Solution: Collect actionable insightson your website visitors
AND use these Insights to informmarketing decisions and strategies.
Problem 2: Return On Investment
With so many channels andplacements, it is not just about doing marketing. Marketers are expected to measure and review data but also to optimize in real-time.
Which is simply:HOW DO YOU KNOW WHETHER YOUR EFFORTS ARE ACTUALLY WORTH IT?
Solution 2: Real-time analysis
Effective online advertising requires timely analysis tomake sure you are spending money where it works.
Solution: Track conversion metricsand report on acquisitions.
AND use this analysis to optimizeyour digital advertising campaigns.
Problem 3: Access to Powerful Tools
Typically access to data management platforms and demand-side platforms has been limited to the BIG spenders brands and/or agencies.
Access to these tools can make you more effective and save you time.
Which is simply:WHAT TOOLS SHOULD I USE AND HOW DO I KNOW IF ITIS WORTH IT?
Solution 3: Access to Powerful Tools
Programmatic & Real-time bidding has opened the doors to every marketer to acquire inventory that has been limited to the BIG spenders.
Solution: PLAN & DIVE IN tocompete against the big brands
With Choozle, the SIMPLE digital marketing platform, you can take the guess work out of:
Where?What?
How?
Focus on driving traffic and conversions to understand your return on investment.
QUESTIONS?
the SIMPLE digital marketing platform
Learn more at choozle.com